Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Appendix B: The Pitch Deck
Test Bank
Multiple Choice
1. What is a pitch deck?
a. a marketing tool to get information
b. another term for elevator speech
c. a way to articulate the purpose of the venture, who is served by the venture, how the
venture will be successful, and who will execute the plan
d. a group of PowerPoint slides
2. Sasha, in developing her pitch deck, stated her idea. This means she ______.
a. articulated the purpose of the venture
b. identified those served by the idea
c. identified the resources required
d. described the team
3. Sasha, in developing her pitch deck, went into detail about the market she would
serve and the demographics. She ______.
a. articulated the purpose of the venture
b. identified those served by the idea
c. identified the resources required
d. described the team
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
4. Sasha, in developing her pitch deck, described the need for funding, how much she
would need, what she would spend the funds on, and other resources needed. She
______.
a. articulated the purpose of the venture
b. identified those served by the idea
c. identified the resources required
d. described the team
5. Sasha, in developing her pitch deck, went into great detail about her “executive”
team, identifying each person and the strengths they bring to the project. She ______.
a. articulated the purpose of the venture
b. identified those served by the idea
c. identified the resources required
d. described the team
6. The pitch deck ____________.
a. must be the optimal size of 10 slides
b. must have 30 slides to include all relevant information
c. does not include slides
d. usually has between 5 and 30 slides, but there are no strict rules
7. Lyla is developing her pitch deck slides. She should include which of the following in
her title slide?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
a. the name of the company, logo, and Lyla’s name and contact information
b. Lyla’s name, the name of the company, and the company description and purpose
c. the name of the company, the company logo, Lyla’s name and contact information,
and the problem your company is addressing
d. title slides are unnecessary
8. The company purpose and description should ______.
a. be included in the pitch deck, perhaps even as early as slide #2
b. be private, as competition might take the opportunity away
c. be included in slide #1 and should be the main focus of your pitch deck
d. be spoken, not in the pitch deck
9. Mila is considering adding a description of the problem she is currently solving. She
should ______.
a. not include it, as competition might take the opportunity away
b. include it in the pitch deck, perhaps even as early as slide #3
c. introduce it in the beginning of a meeting with possible investors, not include it in the
pitch deck
d. describe it out loud, not put it in the slide deck
10. Stefan is considering adding his value proposition to communicate that he can solve
the customers’ problem or fulfill their need in a unique way. He should ______.
a. describe it out loud, not put it in the slide deck
b. not include it, as competition might take the opportunity away
c. put it in a separate document from the pitch deck
d. include it in the pitch deck, perhaps even as early as slide #4
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
11. Bentley is considering adding reasons as to “why now.” He should ______.
a. include it in the pitch deck, perhaps even as early as slide #5
b. not include it, as competition might take the opportunity away
c. put it in slide #1
d. describe it out loud, not put it in the slide deck
12. Janet has a handle on the market opportunity. She is considering adding information
on TAM (total available market), SAM (serviceable available market), and SOM (share
of market) into the pitch deck. She should ______.
a. not include it, as competition might take the opportunity away
b. include it in the pitch deck, around slide #6
c. describe it out loud, not put it in the slide deck
d. put it in slide #1
13. Jax spent months interacting with his potential customers, finding out who they are
and how to reach them. He wants to discuss this experience in his pitch. He should
______.
a. include it in the pitch deck, around slide #7
b. not include it, as competition might take the opportunity away
c. include it in the pitch deck, in slide #1
d. describe it out loud, not put it in the slide deck
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
14. Luther has done a lot of work getting his venture off the ground, and he wants to tell
people what has been accomplished already. This is called ______.
a. blowing your own horn
b. an accomplishment statement
c. a completed project report
d. traction
15. Call to Action is a very important slide and concept to discuss.
a. This message will change depending on your audience.
b. The call will always be about closing the sale of your products and/or services.
c. The call will always be about volunteering for the cause.
d. The Call to Action has no place in the pitch deck.
16. The time after your pitch deck presentation should be used for ______.
a. questions and answers
b. presenting other business ideas you have
c. giving participation gifts
d. you should leave once you have finished your pitch deck presentation
True/False
1. A pitch deck is important for Martin to develop for his new business venture. He
needs to answer the following question in his pitch deck: “What is the problem or need?”
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
2. Ryker is developing his pitch deck and is having trouble with wording his answer to
“How will you solve the problem or meet the need in a unique way?” Ryker should skip
this question.
3. Paisley wants to add to her pitch deck information about her customers and details
about the number of potential customers available in her market. She should include
this information in her pitch deck.
4. Maci, after conducting research, has information about the size and extent of the
market for her product now and in the future. She should include this in her pitch deck.
5. Maddox has worked hard on determining how he will reach, acquire, and keep his
customers. This is something he should include in his pitch deck.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
6. Paisley is cautious about sharing too much information with people about her new
venture and considers her competition and how she differentiates from them as private
and confidential. Gael tells her to not share this information with others. Gael gives good
advice.
7. It is important to leave time for questions at the end of your pitch.
8. New ventures should skip the revenue/expense modeling step of pitch deck
development.
9. A call to action is to be used by sales people and may not be appropriate for
executives, managers, or business owners.
Essay
1. Discuss the nature and purpose of using pitch decks.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
2. For pitches in front of investors, or application to incubators, or pitch competitions,
what questions should you expect to be asked about your team?
3. For pitches in front of investors, or application to incubators, or pitch competitions,
what questions should you expect to be asked about your product and customers?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
4. For pitches in front of investors, or application to incubators, or pitch competitions,
what questions should you expect to be asked about your competitors?
5. For pitches in front of investors, or application to incubators, or pitch competitions,
what questions should you expect to be asked about your financial status?
6. For pitches in front of investors, or application to incubators, or pitch competitions,
what questions should you expect to be asked about your growth and growth potential?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018