Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
AACSB Standard: General business and management knowledge areas
28. Any word, name, symbol, or device used in business to identify and promote a
product is called a ______.
a. trademark
b. copyright
c. brand
d. patent
29. Unless otherwise defined, who owns the product idea when an employer hosts a
“hackathon” where participants share their ideas?
a. the employee who generated it
b. all the employees who brainstormed and contributed to the idea
c. the company hosting it
d. the team that presents the product idea
30. An employee for a beverage company combines the ingredients used in creating the
mix. Later he is fired from the company and decides to sell the same mix under a new
label to a competing company. What concept might be represented in this action?
a. a copyright violation
b. a trade secret, provided a nondisclosure was signed by the employee
c. a trade secret, regardless of the lack of a nondisclosure agreement
d. No violation. Secrets are secrets only until they are known.
31. An employee has been developing a company product for the last 3 years when he
decides to leave the company. That product is a glue that remains tacky for hours,
enabling certain types of artwork to be performed. After he leaves the company, the
employee joins another company and finalizes the glue development for his new