Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
51. Bentley has the innate ability to identify opportunities. Which of the following terms
apply to Bentley?
a. active search
b. alertness
c. analytical strategies
d. building approach
52. Janet likes to take the time to think carefully about a problem by breaking it into
pieces. This way she can look at it in a more general way. This, she finds, helps her
generate ideas about how certain products and services can be improved or made more
innovative. Which of the following terms apply to Janet?
a. active search
b. alertness
c. analytical strategies
d. building approach
53. Mila assumes that opportunities do not exist independent of entrepreneurs and that
opportunities are a product of the mind. Mila believes in ______.
a. active search
b. alertness
c. analytical strategies
d. building approach
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
54. Khloe is very persistent. Her process is one of building on her past failures by
engaging in new encounters. Khloe’s process is ______.
a. challenging
b. securing
c. expanding
d. exposing
55. Chloe’s process includes plans of action that involve enhancing and modifying
existing ideas to create better alternatives and new possibilities. Her process is ______.
a. challenging
b. development strategies
c. expanding
d. exposing
56. Paisley is always broadening and acquiring new skills. She uses these skills to help
people generate ideas and share knowledge. Paisley’s process is ______.
a. challenging
b. development strategies
c. expanding
d. exposing
57. Brantley has a strong skill set that requires him to be open to diverse and fluctuating
circumstances and events. Brantley’s process is ______.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
a. challenging
b. development strategies
c. expanding
d. exposing
58. Ryker uses an approach that assumes opportunities exist independent of
entrepreneurs and are waiting to be found. Ryker’s approach is ______.
a. finding approach
b. habit-breaking strategies
c. imagination-based strategies
d. interpersonal strategies
59. Maddox likes to use techniques to help break his mind out of mental fixedness to
bring about creative insights. Maddox uses which of the following?
a. finding approach
b. habit-breaking strategies
c. imagination-based strategies
d. interpersonal strategies
60. Gael is an entrepreneur. To get new ideas, she suspends disbelief and drops
constraints in order to create unrealistic states or fantasies. Gael uses which of the
following?
a. finding approach
b. habit-breaking strategies
c. imagination-based strategies
d. interpersonal strategies
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
61. Stefan is an entrepreneur who involves group members to stimulate each other to
come up with new or improved ideas. Stefan uses which of the following?
a. finding approach
b. habit-breaking strategies
c. imagination-based strategies
d. interpersonal strategies
62. _____ is defined as a way of generating value through unique, novel, or desirable
products which have not been previously exploited.
a. opportunity
b. Securing
c. Challenging
d. Exposing
63. Gwen uses a process that identifies links or connections between apparently
unrelated things or events to create new ideas and opportunities. Gwen uses which of
the following?
a. relationship-seeking strategies
b. pattern recognition
c. prior knowledge
d. interpersonal strategies
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
64. Zayden, to get new ideas, likes to use preexisting information gained from a
combination of life and work experiences. Zayden uses which of the following?
a. relationship-seeking strategies
b. pattern recognition
c. prior knowledge
d. interpersonal strategies
65. Luther, to get new ideas, consciously makes links between concepts or ideas that
are not normally associated with each other. Luther uses which of the following?
a. relationship-seeking strategies
b. search strategies
c. securing
d. prior knowledge
66. Martin’s ideas come from using memory to retrieve information to make links or
connections based on past experiences that are relevant to the current problem using
stimuli. Martin uses which of the following?
a. relationship-seeking strategies
b. search strategies
c. securing
d. prior knowledge
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
67. Lyla likes to focus on and sustain new ideas. She uses which of the following?
a. relationship-seeking strategies
b. search strategies
c. securing
d. prior knowledge
68. Arabella in her entrepreneurship course was exploring value. She found out from
the text that all of the following are true EXCEPT ______.
a. value can take many forms
b. the most common form is economic value
c. another value is social value
d. value is always measured in currency
69. How do irrelevant products, like New Coke or Crystal Pepsi, score on the Neck Idea
Classification Matrix?
a. They score high on novelty and low on usefulness.
b. They score high on novelty and low on value.
c. They score low on both novelty and usefulness.
d. They score low on novelty and high on value.
70. The Idea Classification Matrix presented in the text ______.
a. compares the degree of value with the degree of usefulness
b. compares the degree of usefulness with the degree of inventiveness
c. compares the creativeness with the degree of value
d. compares the degree of novelty with the degree of value and usefulness
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
71. According to the text, what conclusion can be drawn from Eli Whitney’s cotton gin
and Thomas Edison’s light bulb?
a. Inventors are often lone-wolves whose inventions come to fruition through a process
of trial and error.
b. Inventions often spring fully formed into an inventor’s mind.
c. Inventions are often a result of the work of a group of different people who made
improvements over a long period of time.
d. Products are often attributed to individuals who had little or nothing to do with their
invention.
72. According to research, where do entrepreneurs primarily source their information?
a. personal contacts and relevant publications
b. newspapers, magazines, or other trade publications
c. industry leaders
d. television, podcasts, and blogs
73. Cognitive styles attributed to successful entrepreneurs include a higher degree of
______.
a. single-mindedness, self-discipline, and willpower
b. intelligence, creativity, and self-efficacy
c. selflessness, emotional intelligence, and self-motivation
d. attention to detail, positivity, and adaptability
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
True/False
1. Jack McCarthy—founder of a business selling ugly Christmas sweaters online— had
an entrepreneurial mindset because he was attuned to the unexpected.
2. A large market is required for a product or service to have value.
3. If an invention does not reach the market or appeal to consumers, then it will be
rendered useless.
4. Ideas need to be unique or novel to appeal to customers.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
5. Researchers have defined many formal methods of idea generation that are effective
in the generation of new ideas for entrepreneurs.
6. During the idea generation process, it’s best not to consider ideas that are
impractical, overly obvious, wild, or even silly.
7. History shows that inventions are often created by more than one individual over a
long period of time and are often improvements on existing products.
8. The finding approach views decisions as risky.
9. The finding approach to idea generation assumes that opportunities already exist
independent of an entrepreneur.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
10. In the building approach, opportunities are found, not created.
11. In the building approach, information about how to proceed is readily available.
12. Entrepreneurs who have alertness rationally and systematically search their
environment or their particular information sets for opportunities.
13. Research shows that entrepreneurs with preexisting knowledge of an industry or
market are more likely to recognize opportunities than entrepreneurs who have less
experience.
14. Typically, entrepreneurs go through three processes before they are able to identify
an opportunity for a new business venture: idea generation, creativity, and opportunity
recognition.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
15. The purpose of the creativity stage is to transform ideas into opportunities.
16. Every idea is an opportunity.
17. There are no formal approaches to thinking creatively, so creative inspiration must
be left to chance.
Essay
1. Take a newly launched product (you can use new television commercials as your
source) and evaluate where it is placed on the Idea Classification Matrix.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
2. List the seven main strategies for idea generation and give an example of each.
3. Describe habit-breaking strategies for idea generation and how you would use it as a
technique for your employer or business venture.
4. Identify one of the everyday spinoffs from NASA noted in the book. Using an
imagination-based strategy, spin-off this idea further: how could this product be used or
adapted to meet a different need or a different market?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
5. You are an entrepreneur. Describe how you would use the finding approach to create
opportunities. Please be specific.
6. You are an entrepreneur. Describe how you would use the building approach to
create opportunities. Please be specific.
7. Discuss the building opportunities strategies of prior knowledge and pattern
recognition. How would you use these strategies in your own entrepreneurial
endeavors?
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
8. Define pattern recognition and describe how you would apply this to opportunities
generated for your entrepreneurship.
9. Describe Figure 5.4 Idea Generation, Creativity, and Opportunity Recognition
Continuum and include the relevance to an entrepreneur.
10. Researchers have identified four skills to enhance creativity through training with a
focus on transforming our ideas into opportunities. Please describe the SEEC acronym
and its relevance to entrepreneurs.