Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Chapter Exercises and Projects
Chapter 16: Marketing and Pitching Your Idea
Chapter Learning Objectives:
16.2. Explain the principles of marketing and how they apply to new ventures.
16.4. Assess the value of social media for marketing opportunities.
16.6. Describe the pitch process and different types of pitches.
Proposed Activities
Activity 1: Pitch
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
Develop a pitch and present to your class or team. Use written and visual aids. Obtain
Learning Objectives:
16.1. Describe the role of marketing and pitching in entrepreneurship.
16.5. Describe how to make a good impression during your pitch.
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Activity 2: Traditional versus Entrepreneurial marketing
(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a
blended format)
Learning Objectives:
16.2. Explain the principles of marketing and how they apply to new ventures.
Activity 3 Social Media
(This can be done solo or as a team exercise; it can be used for online, face-to-face, or a
blended format)
What are the advantageous and challengers related to marketing and social media?
What does the entrepreneur need to be aware?
Learning Objectives:
16.4. Assess the value of social media for marketing opportunities.
16.6. Describe the pitch process and different types of pitches.
Instructor Resource
Neck, Entrepreneurship, 1e
SAGE Publishing, 2018
Activity 4: Pitch Approaches
(This can be done solo or as a team exercise; it can be used for online, face–to-face, or a
blended format)
What did you like best and why?
Learning Objectives:
16.5. Describe how to make a good impression during your pitch.