Archives: Solution Manual
978-0073403267 Chapter 12 Appendixes
Module 12 – Persuasive Messages Part 3: Appendix 12-A: Observation, Inference, or Judgment? Indicate whether each of the following statements is an observation, an inference, or a judgment. There are more than three people in this room. The air in […]
978-0073403267 Chapter 12 Answers to Textbook Assignments
Module 12 – Persuasive Messages Part 2: Answers to Textbook Assignments Questions for Comprehension 12.1 How do you decide whether to use a direct request or a problem-solving persuasive message? (LO 12-1) Use the direct request pattern when the audience […]
978-0073403267 Chapter 11 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 11 – Negative Messages Module 11 Negative Messages LO 11-1 Create subject lines for negative messages. LO 11-2 Apply strategies for informative and positive message organization. LO 11-3 Assess legal implications with messages, especially negative ones. LO 11-4 Identify […]
978-0073403267 Chapter 11 Appendixes
Module 11 – Negative Messages Part 3: Appendix 11-A: A Checklist for Negative Messages Negative Messages □ Is the subject line appropriate? □ If a buer is used, does it avoid suggesting either a positive or a negative response? □ […]
978-0073403267 Chapter 11 Answers to Textbook Assignments
Module 11 – Negative Messages Part 2: Answers to Textbook Assignments Questions for Comprehension 11.1 How should a negative letter to customers or clients be organized? (LO 11-2) Give the reason for the refusal before the refusal itself when you […]
978-0073403267 Chapter 10 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 10 – Informative and Positive Messages Module 10 Informative and Positive Messages LO 10-1 Create subject lines for informative and positive messages. LO 10-2 Apply strategies for informative and positive message organization. LO 10-3 Identify situations for reader benefits […]
978-0073403267 Chapter 10 Appendixes
Module 10 – Informative and Positive Messages Part 3: Appendix 10-A: Informative and Positive Message Checklist Problem-Solving Persuasive Messages □ If the message is a memo, does the subject line indicate the writer’s purpose or oer a reader benet? Does […]
978-0073403267 Chapter 10 Answers to Textbook Assignments
Module 10 – Informative and Positive Messages Part 2: Answers to Textbook Assignments Questions for Comprehension 10.1 What are the three criteria for good subject lines? (LO 10-1) 10.2 How should you organize a positive or informative message? (LO 10-2) […]
978-0073403267 Chapter 9 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 09 – Formats for Letters and Memos Module 9 Formats for Letters and Memos LO 9-1 Apply principles for correct letter formats. LO 9-2 Apply strategies for professional image creation with documents and beyond. LO 9-3 Recognize courtesy titles […]
978-0073403267 Chapter 9 Answers to Textbook Assignments
Module 09 – Formats for Letters and Memos Part 2: Answers to Textbook Assignments Questions for Comprehension 9.1 What are the differences between mixed and open punctuation? (LO 9-1) The primary differences are whether indentations are used and the location […]
978-0073403267 Chapter 8 Lecture Points, Teaching Tips, and In-Class Exercises
Module 08 Reader Benefits Module 8 Reader Benefits LO 8-1 Explain functions of reader benefits. LO 8-2 Identify reader benefits for messages. LO 8-3 Apply strategies for reader benefits creation. LO 8-4 Select reader benefits for messages. LO 8-5 Apply […]
978-0073403267 Chapter 8 Appendixes
Module 08 Reader Benefits Part 3: Appendix 8-A: Developing Reader Benefits: Advice about Interior Decorating Needs that many groups will share May need advice about decorating: basics: colors, room arrangement, etc. May or may not have firm personal tastes. Probably […]
978-0073403267 Chapter 8 Answers to Textbook Assignments
Module 08 Reader Benefits Part 2: Answers to Textbook Assignments Questions for Comprehension 8.1 What are reader benefits? (LO 8-1) Reader benefits are benefits or advantages the reader gets by using your services, buying your 8.2 In a message with […]
978-0073403267 Chapter 7 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 07 – Positive Emphasis Module 7 Positive Emphasis LO 7-1 Apply strategies for positive emphasis use. LO 7-2 Analyze situations for ethical positive emphasis. LO 7-3 Explain reasons for tone, politeness, and power considerations. LO 7-4 Identify situations for […]
978-0073403267 Chapter 7 Appendixes
Module 07 – Positive Emphasis Part 3: Appendix 7-A: Looking at Situations Positively Situation Sentence Emphasizing the Positive The bottle is half empty. The bottle is half full. You are putting your floor samples and demonstrators on sale. These machines […]
978-0073403267 Chapter 7 Answers to Textbook Assignments
Module 07 – Positive Emphasis Part 2: Answers to Textbook Assignments Questions for Comprehension 7.1 How can you create positive emphasis? (LO 7-1) The module shows a variety of techniques. These include avoiding negative words and words with negative connotations, […]
978-0073403267 Chapter 6 Lecture Points, Teaching Tips, and In-Class Exercises
Module 06 – You-Attitude Module 6 You-Attitude LO 6-1 Apply strategies for you-attitude use. LO 6-2 Compare and contrast situations for you use. LO 6-3 Apply strategies for goodwill creation with you-attitude. LO 6-4 Apply strategies for point-of-view adaptation. Module […]
978-0073403267 Chapter 6 Appendixes
Module 06 – You-Attitude Part 3: Appendix 6-A: A Poor Example of You-Attitude December 11, 2002 Ms. Carol McFarland Rollins Equipment Corporation 850 Parkway Exchange Columbus, Ohio 43240 Dear Ms. McFarland: We are now ready to issue a check to […]
978-0073403267 Chapter 6 Answers to Textbook Assignments
Module 06 – You-Attitude Part 2: Answers to Textbook Assignments Questions for Comprehension 6.1 What is you-attitude? (LO 6-1) You-attitude is a style of writing that looks at things from the reader’s point of view, respects the 6.2 How can […]
978-0073403267 Chapter 5 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 05 – Designing Documents, Slides, and Screens Module 5 Designing Documents, Slides, and Screens LO 5-1 Apply strategies for paper page design. LO 5-2 Apply strategies for presentation slide design. LO 5-3 Apply strategies for web page design. LO […]
978-0073403267 Chapter 5 Appendixes
Part 3: Appendix 5-A: Type Sizes Type Sizes Times Roman 12 point bold Times Roman 14 point bold Times Roman 18 point bold Times Roman 30 point bold Arial 14 point Arial 24 point Arial 30 point Bookman Old Style […]
978-0073403267 Chapter 5 Answers to Textbook Assignments
Module 05 – Designing Documents, Slides, and Screens Part 2: Answers to Textbook Assignments Questions for Comprehension 5.1 How can you create white space? (LO 5-1) © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. […]
978-0073403267 Chapter 4 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 04 – Planning, Writing, and Revising Module 4 Planning, Writing, and Revising LO 4-1 Apply processes for writing quality improvement. LO 4-2 Manage time for writing projects. LO 4-3 Plan writing and speaking projects for increased success. LO 4-4 […]
978-0073403267 Chapter 4 Appendixes
Module 04 – Planning, Writing, and Revising Part 3: Appendix 4-A: Common Error Types Sentence Structure Subject–Verb and Noun–Pronoun Agreement Punctuation Word Usage Spelling—including the spelling of names Numbers © 2014 by McGraw-Hill Education. This is proprietary material solely for […]
978-0073403267 Chapter 4 Answers to Textbook Assignments
Module 04 – Planning, Writing, and Revising Part 2: Answers to Textbook Assignments Questions for Comprehension 4.1 What processes do writers use? (LO 4-1) Realize that the first draft can be revised, write regularly, break big jobs into small chunks, […]
978-0073403267 Chapter 3 Key Lecture Points, Teaching Tips, and In-Class Exercises Part 2
Module 03 – Communicating across Cultures There are so many different cultures! How can I know enough to communicate? LO 3-3 Focus on being sensitive and flexible. The broad range of cultures in the United States and the world makes […]
978-0073403267 Chapter 3 Key Lecture Points, Teaching Tips, and In-Class Exercises Part 1
Module 03 – Communicating across Cultures Module 3 Communicating across Cultures LO 3-1 Define culture through context. LO 3-2 Compare and contrast dimensions of culture. LO 3-3 Apply strategies for international communication success. LO 3-4 Identify differences among generations. LO […]
978-0073403267 Chapter 3 Answers to Textbook Assignments
Module 03 – Communicating across Cultures Part 2: Answers to Textbook Assignments Questions for Comprehension 3.1 What sources create diversity in the workplace? (LO 3-1 to LO 3-4) © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized […]
978-0073403267 Chapter 2 Key Lecture Points, Teaching Tips, and In-Class Exercises
Module 2 Adapting Your Message to Your Audience LO 2-1 Understand expectations from your organization. LO 2-2 Define audiences for messages. LO 2-3 Apply strategies for audience analysis with PAIBOC. LO 2-4 Apply strategies for individual and group audience analyses. […]
978-0073403267 Chapter 2 Appendixes Part 2
Module 02 – Adapting Your Message to Your Audience Appendix 2-F: Discourse Community Analysis Kitty O. Locker 2 August 21, 2006 Another difference in terminology pertains to a type of base hit (hitting the ball and safely making it to […]
978-0073403267 Chapter 2 Appendixes Part 1
Module 02 – Adapting Your Message to Your Audience Part 3: Appendix 2-A: A Memo to Workers February 5, 2008 To: Loading Dock Workers From: Doug Wilkins 0 Subject: Double-Checking the Invoices With Valentine’s Day just around the corner, we’re […]
978-0073403267 Chapter 2 Answers to Textbook Assignments
Part 2: Answers to Textbook Assignments Questions for Comprehension 2.1 What are the five kinds of audiences? (LO 2-2) 2.2 What are ways to analyze your audience? (LO 2-3, LO 2-4) Choose empathy first. Then identify the audience’s knowledge, demographics, […]
978-0073403267 Chapter 1 Lecture Points, Teaching Tips, and In-Class Exercises
Module 01 – Business Communication, Management, and Success Module 1 Business Communication, Management, and Success LO 1-1 Recognize myths about on-the-job writing. LO 1-2 Distinguish business communication from other school writing. LO 1-3 Explain accomplishments through communication. LO 1-4 Understand […]
978-0073403267 Chapter 1 Appendixes
Part 3: Appendix 1-A: Memo of Introduction September 20, 2000 To: Business Communication Students From: Kitty O. Locker Subject: Kitty O’Donnell Locker on September 20, 2000 I’m looking forward to this quarter. I’m ending three years as a journal editor, […]
978-0073403267 Chapter 1 Answers to Textbook Assignments
Module 01 – Business Communication, Management, and Success Part 2: Answers to Textbook Assignments Questions for Comprehension 1.1 What are the three basic purposes of business messages? (LO 1-3) 1.2 What are the five basic criteria for effective messages? (LO […]
978-0073403229 Chapter 11 Sample Solutions To Problem-Solving Cases
Chapter 11- Communicating in the Job Search Sample Solutions to Problem-Solving Cases Case #3 This case is an excellent opportunity for students to define their long-term career goals and become more strategic in their job searches. It also generates material […]
978-0073403229 Chapter 11 Skills Building Exercises
Skills Building Exercises 1. Criticize the following excerpts from résumés. (They are not from the same résumé.) (LO4) a. Work Experience 2011–2014 Employed as sales rep for Lloyd-Shanks Tool Company 2012–2013 Office manager, Drago Plumbing Supply, Toronto 2013–2014 Matson’s Super […]
978-0073403229 Chapter 11 Critical Thinking Questions
Critical Thinking Questions 1. “Building a network of contacts to find jobs seems selfish. It involves acquiring friendships just to use them for one’s personal benefit.” Discuss this view. (LO1) This argument can be supported, for one can “use” people […]
978-0073403229 Chapter 11 Text Summary, Lecture Outline
Teaching Suggestions The teaching techniques for this chapter are the same as the preceding chapters. Some instructors will tackle this chapter early in the semester as a way to get to know their students. Others may want to wait unl […]
978-0073403229 Chapter 10 Skills Building Exercises
Chapter 10 – Communicating Orally Skills Building Exercises Talking (LO1) 1. Record yourself in conversation with three different audiences (e.g., a friend, your parents, a customer or client at work, an instructor). Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis […]
978-0073403229 Chapter 10 Critical Thinking Questions
Critical Thinking Questions 1. Talking is something we do every day, so we can be confident that these everyday skills are ready for use in the workplace. Discuss. (LO1) Though most people do some form of talking every day, the […]
978-0073403229 Chapter 10 Text Summary, Lecture Outline Part 2
Making Formal Speeches Slide 10-17 Most business people can overcome their discomforts with formal speeches if they desire to improve and master speaking techniques. This overview slide introduces the basics of public speaking. Slide 10-18 The formal speech begins with […]
978-0073403229 Chapter 10 Text Summary, Lecture Outline Part 1
Teaching Suggestions Teaching oral communication is best done through application exercises and problems. Even so, probably you will want to review the techniques for each type presented in the text first. As you will note, many kinds of oral communication […]
978-0073403229 Chapter 9 Sample Solutions To Problem-Solving Cases
Chapter 09 – Writing Short Reports Sample Solutions to Problem-Solving Cases Shorter Reports, Case #5 This report problem enables your students to pracce much of the advice in this chapter and the preceding one. For starters, they need to write […]
978-0073403229 Chapter 9 Suggested Solutions For The Skills Building Exercises
Suggested Solutions for the Skills Building Exercises 1. Review the following report situations and determine for each the makeup of the report you would recommend for it (LO1) a. A professional research organization has completed a survey of consumer attitudes […]
978-0073403229 Chapter 9 Critical Thinking Questions
Critical Thinking Questions 1. Discuss the effects of formality and likely length on report makeup as described in the chapter. (LO1) As a general rule, the more formal the report situation, the more the report writer should dress up the […]
978-0073403229 Chapter 9 Text Summary, Lecture Outline
Teaching Suggestions Lecture, discussion, and illustraon are all good for teaching types of reports. You can use lecture to summarize text highlights. We give special emphasis to the overall makeup of reports (Exhibit 9-1 in the text, Slide 9-5). For […]
978-0073403229 Chapter 8 Skills Building Exercises
Chapter 08 – Researching and Writing Reports Skills Building Exercises 1. For each of the following problem situations, write a clear statement of the problem and list the factors involved. When necessary, you may use your imagination logically to supply […]
978-0073403229 Chapter 8 Critical Thinking Questions
Critical Thinking Questions 1. What kinds of reports do you expect to write in your chosen profession? Why? What will the likely purposes of these reports be? (LO1) The goal here is to get students to realize that the nature […]
978-0073403229 Chapter 8 Text Summary, Lecture Outline
Teaching Suggestions In teaching this chapter we suggest that you use a combination of techniques. Lecture is good to review the text contents. You can supplement your lecture with the slides. After you have covered the subject matter, or perhaps […]