Module 07 - Positive Emphasis
Part 2: Answers to Textbook Assignments
Questions for Comprehension
7.1 How can you create positive emphasis? (LO 7-1)
The module shows a variety of techniques. These include avoiding negative words and words
with negative connotations, focusing on what the reader can do rather than on limitations,
7.2 Which of the following are negative words that you should avoid? (LO 7-1)
7.3 What are your options when you need to apologize? (LO 7-4)
7.4 Can you think of situations in which positive emphasis might backfire or be
inappropriate? What strategies would be most likely to meet the audience’s needs in
those situations? (LO 7-1, LO 7-2)
Students’ answers will vary. Look for threads of explanation that use terms and concepts from
this module. Challenge students to give detailed, complete answers.
7.5 Some negative phrases (such as “please do not hesitate”) are business clichés. Why is it
better to avoid them? (LO 7-3)
Words aren’t OK just because they are common, and clichés in general should be avoided.
However, this particular cliché is negative. It should be omitted if a more positive alternative is
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