Module 10 - Informative and Positive Messages
10.16 Informing Employees That Flu Shots Are Available (LO 10-1 to LO 10-6)
This is a fairly straightforward informative message. A good response will stress the benefits of
getting the flu shot, including the low cost, free health screening, and on-site administration.
Superior answers will use a bulleted list in parallel form. Negatives including minor discomfort
and for those employees off site, having to travel and use personal leave. Some students may
10.17 Announcing an Employee Fitness Center (LO 10-1 to LO 10-6)
Many companies have installed fitness centers at locations with large employee populations.
These centers are not only enjoyable to a large group of employees but also help keep down
medical costs for the employer. Use the following information to help students analyze this
problem before beginning to write. You may want students to write their own answers to each
question based on the specific audience they’ll be using for the assignment.
Questions for Analysis
1. Who is (are) your audience(s)? What characteristics are relevant to this particular message?
If you are writing to more than one reader, how do the readers differ?
All employees. Relevant characteristics: (1) frequency of exercise (2) membership in
Frequency of Exercise: Some employees will be engaged in an exercise program. For
them, this may be a more convenient way to exercise. This may also allow them to
2. What are your purposes in writing?
1.Inform employees about the fitness center, its hours, and its facilities.
2.Build excitement for having the center on the main company campus.
3. What information must your message include?
Time of operation
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