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Part 3:
Appendix 5-A: Type Sizes
Type Sizes
Times Roman 12 point bold
Times Roman 14 point bold
Times Roman 18 point bold
Times Roman 30 point bold
Arial 14 point
Arial 24 point
Arial 30 point
Bookman Old Style 14 point
Bookman Old Style 24 point
Bookman Old Style 30 point
Appendix 5-B: A Poorly Designed Paper Page
April 27, 2009
Mr. H. J. MOODY
Canton Corporation
2407 North Avenue
Kearney, NE 68847
DEAR MR. MOODY:
Thank you for requesting our quotation on your Part No. D-40040. Your blueprints call
for fabrication using brass and copper, which we don’t stock. The supplier closest to
you is probably Schuman, Inc., in Kansas City, MO. The number there is (314)
886-2533. Matt Friedman, my outside sales representative, tells me that in addition to
brass and copper, you use a great deal of stainless steel and aluminum in your
products. You can get these materials and a wide variety of processing services from
ROYSNER--everything from cut-to-length sheets to custom-designed extruded
shapes. Call ROYSNER the next time you need steel, stainless, or aluminum parts,
and let us show you how our large inventories and fabricating facilities can help you
meet your customers’ needs.
Sincerely,
VALERIE PRYNNE
VP:wc
Appendix 5-C: A Poorly Designed Paper Page
Little white space between date/address
Left and right margins too small
Font change unnecessary
Bold and italics unnecessary
One thick paragraph is di"cult to read
No space for signature.
Appendix 5-D: A Well-Designed Paper Page
April 27, 2009
Mr. H. J. Moody
Canton Corporation
2407 North Avenue
Kearney, NE 68847
Subject: Bid Number 5853, Part Number D-40040
Dear Mr. Moody:
Thank you for requesting our quotation on your Part No. D-40040.
Your blueprints call for fabrication using brass and copper, which we don’t stock. The supplier
closest to you is probably Schuman, Inc., in Kansas City, MO. The number there is (314)
886-2533.
Matt Friedman, my outside sales representative, tells me that in addition to brass and copper,
you use a great deal of stainless steel and aluminum in your products. You can get these
materials and a wide variety of processing services from Roysner--everything from
cut-to-length sheets to custom-designed extruded shapes.
Call Roysner the next time you need steel, stainless, or aluminum parts, and let us show you
how our large inventories and fabricating facilities can help you meet your customers’ needs.
Sincerely,
Valerie Prynne
VP:wc
Appendix 5-E: A Well-Designed Paper Page
More white space makes date/address easier to &nd
Subject line describes the letter content
One font
Left and right margins are larger
Room for signature
Appendix 5-F: A Document Design Problem
CENTRAL CITY MEN’S SHELTER
Statement of Purpose: TO PROVIDE, DIRECTLY OR BY REFERRAL, EMERGENCY HOUSING
FOR HOMELESS MEN IN THIS CITY AND COORDINATED SUPPORTIVE SERVICES TO
ENABLE HOMELESS MEN TO PARTICIPATE PRODUCTIVELY IN THE WIDER COMMUNITY.
The shelter provides safety, personal hygiene, and sleeping facilities for homeless adult males.
We have a legal occupancy limit of 95 and have housed up to 120 during the winter. The average stay is
less than a month.
Because of our special emphasis on PROTECTIVE SHELTER, our department of emergency
housing is open 24 hours a day. Residents also get access to food, clothing, personal hygiene, and
medical attention. Food, clothing, and basic personal hygiene are donated by an active volunteer effort
on the part of churches, civic groups, businesses, and individuals, facilitated by our Volunteer Service
Coordinator. Medical attention and training are coordinated through our medical consultant, the ECCO
Family Health Center, and a cadre of volunteer nurses who have furnished these services for over three
years. In addition, the emergency housing department also provides ADULT DAY SERVICES to our
residents and other homeless men, providing access to telephones, message service, and mailing
address--providing information and referral services and “locatability” to men trying to find
employment, housing, and/or assistance from other agencies.
The department of supportive services links individuals to the wide variety of services which
are needed to successfully “graduate” from homelessness. Active dialogue is maintained with those
agencies charged with responsibility for providing mental retardation and mental health services. If we
find that an essential service is not offered in the community, we work with other agencies to create
such services. We work to enhance the wide range of services available in the city for the homeless,
marginally housed, and disabled. The Safety Bank Club, of the Supportive Services Department, is an
example of the rare occasion when the Shelter creates a direct service not otherwise available in the
community; it is unique in the nation and has received national attention. The project was developed in
conjunction with the Leadership Development Project of the Chamber of Commerce and was funded
the first year by an American Express Project Hometown America Grant. This project provides a Bank
for homeless men, who may not have enough money to open a traditional bank account. The Safety
bank also provides temporary photo identification for its clients and counselling on money
management for men approaching “graduation” from the streets into permanent housing. It is worth
noting that the number of muggings of shelter residents has gone down since the beginning of the
“bank”.
***********************************************************************************
***********
In the last four years....
5,500 different people have stayed at the Shelter.
111,000 nights of sleep have been provided to men who otherwise would have been on the streets or in
abandoned buildings.
85,000 meals have been provided by over 60 different churches, civic groups, businesses, and
individuals.
Appendix 5-G: A Document Design Problem
***********************************************************************************
***********
Over 80 different businesses have provided goods and services to maintain the shelter and assist the
residents.
Hundreds of groups and individuals have provided clothes, personal hygiene supplies, towels, and
blankets for our residents.
1)1)Numerous social service agencies have altered their programs to directly benefit our residents.
***********************************************************************************
***********
State Government and the Community Shelter Board, funded by the City, County, and the United Way,
have committed the bulk of the support necessary for shelter. THE GENEROSITY OF THE
COMMUNITY IS OUR HISTORY AND PROVIDES THE PROMISE OF OUR FUTUREI WE RELY
ON THE PEOPLE OF THIS CITY TO FUND OTHER ESSENTIAL SERVICES AND SPECIAL
PROJECTS. In the last twelve months over 500 donors have contributed over $160,000.00.
***********************************************************************************
***********
Your help is needed to continue to keep the shelter open!
Appendix 5-H: All Capitals Make Words Harder to
Read
AS A MORGAN STORES EMPLOYEE, YOU GET THE
FOLLOWING BENEFITS. AS SOON AS YOU START
WORKING, YOU ARE ELIGIBLE FOR A DISCOUNT ON ANY
MERCHANDISE YOU BUY AND YOU PARTICIPATE IN
MORGAN STORES’ PENSION PLAN. AFTER ONE MONTH,
YOU ALSO ARE PAID FOR HOLIDAYS THAT THE STORE IS
CLOSED AND GET YOUR BIRTHDAY OFF WITH PAY. AFTER
THREE MONTHS, YOU GET THE MERCHANDISE DISCOUNT,
PENSION PLAN, HOLIDAY PAY, BIRTHDAY PAY, AND SICK
PAY. YOU ALSO RECEIVE TRAVEL INSURANCE FOR ANY
TRIPS YOU MAKE ON COMPANY BUSINESS AND HEALTH
INSURANCE AND WILL BE PAID IF YOU NEED TO BE
ABSENT DUE TO A DEATH IN YOUR FAMILY. AFTER SIX
MONTHS, YOU GET PAID VACATION DAYS, LIFE
INSURANCE, PAYMENT FOR DAYS YOU MISS DUE TO JURY
DUTY, AND DISABILITY PAY IN ADDITION TO HEALTH
INSURANCE, TRAVEL INSURANCE, SICK PAY, HOLIDAY
PAY, BIRTHDAY PAY, PAYMENT FOR DAYS MISSED TO DUE
A DEATH IN THE FAMILY, PENSION PLAN, AND
MERCHANDISE DISCOUNT.
