Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Module 07 - Positive Emphasis
Part 3:
Appendix 7-A: Looking at Situations Positively
Situation Sentence
Emphasizing the
Positive
The bottle is half empty. The bottle is half full.
You are putting your floor
samples and
demonstrators on sale.
These machines have been
in use several hours a day
for the past year.
All floor samples and
demonstrators are on sale, so you get great savings on
machines that have already demonstrated their quality
and durability in the store.
Your models haven’t sold
well this year, and as a
result, you have more cars
to get rid of in your
end-of-season clearance
sale than do your
competitors.
While other dealers can
offer you only leftovers,
Midstate Motors still has a
full line of all our
best-selling cars for you to
choose from.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
7-1
Module 07 - Positive Emphasis
Appendix 7-B: Common Negative Words
Afraid Loss
Bad Misfortune
Careless Mistake
Delay Missing
Delinquent Neglect
Deny Never
Difficulty No
Disapprove Not
Dishonest Problem
Dissatisfied Reject
Eliminate Sorry
Error Terrible
Fail Trivial
Fault Trouble
Fear Wait
Impossible Weakness
Inadequate Wrong
Incomplete Unclear
Inconvenient Unfair
Injury Unfortunate
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
7-2
