Module 08 Reader Benefits
Part 2: Answers to Textbook Assignments
Questions for Comprehension
8.1 What are reader benefits? (LO 8-1)
Reader benefits are benefits or advantages the reader gets by using your services, buying your
8.2 In a message with reader benefits, how many different benefits should you use? (LO 8-2)
Typically, three to five sentences are required to give enough detail in a business message about a
8.3 What is psychological description? (LO 8-2)
8.4 What is the difference between internal and external reader benefits? Which are
better? Why? (LO 8-3)
Extrinsic rewards—such as money or promotions—motivate for a short period of time. Intrinsic
8.5 How do reader benefits help you achieve your goals? (LO 8-1)
Students’ answers will vary. Look for threads of explanation that use terms and concepts from
this module. Challenge students to give detailed, complete answers.
8.6 Why do reader benefits need to be in you-attitude? (LO 8-3)
Because benefits must appeal to the reader, you-attitude is critical in expressing them.
Writers should adapt reader benefits to the audience and base them on intrinsic advantages.
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