audiences? In light of these factors, what kinds of information would you need to include?
(LO6, L07, LO8)
13. Explain the principal differences between oral and written reports. What do these
differences mean in terms of how you’d need to adapt a written report for presentation to
an audience? (LO6)
There are three: 1) Written reports permit better use of visual design (paragraphing, punctuation).
14. Give an example of a scenario in which you’d be wise to organize your report indirectly.
Then give one in which the direct order would be preferable. (LO6)
15. Assume that your boss, the director of marketing, has asked you to prepare an oral report
for the marketing team on the status of the current sales campaign. The sales messages
being “pushed” to potential customers have been designed for viewing on three different
technologies: PCs, tablets, and smartphones. List, in order of presentation, the content you
might include, along with any visuals that would go with it. (LO6, LO7, LO8, LO9)
16. Assume that you must prepare a speech on the importance of community service for an
audience of business majors. Develop two attention-gaining openings for this speech. (LO6,
17. Assume that as a successful young [fill in an appropriate job title], you’ve been asked to give
a speech to a college honorary society or club in your area of professional expertise.
Generate two good topics for your speech, and be ready to explain the reasoning behind
your choices. (LO6)
18. Assume that in the scenario described in question #17 you invite questions at the end of
your talk, and an arrogant-seeming student in the audience contradicts something you said.
How would you handle this situation? (LO8)