4. Emphasize the visuals. Point to them with physical action and words.
5. Talk to the audience—not to the visuals. Look at the visuals only when the audience should look
6. Avoid blocking the listeners’ view of the visuals. Make certain that the listeners’ views are not
blocked by lecterns, pillars, chairs, and such. Take care not to stand in anyone’s line of vision.
Use of Presentation Software
Slides 10-31, 10-32, 10-33
No matter what presentation software students use, they should follow these guidelines for designing
Avoid putting too much content on one slide. This is a common error. Remember that your talk, not your
slides, should convey most of your information.
Avoid making content too small. Depending on the size of the venue, audiences will be reading
content from a few to several feet away. For this reason, keep content to 30-point for headings,
24-point for text (at least).
Use a theme and color combination that aren't inappropriate and distracting. Students often want
to choose elaborate and flashy designs for their slides. But many templates are too busy for most
Avoid too much animation.
Be consistent. All slides should be formatted similarly and look like they belong in the same
Don’t read verbatim what’s on the slides. The majority of the content should be in the delivery.
Delivering Web Presentations
Slides 10-34, 10-35, 10-36
Live Web presentations—commonly called webinars or Web events—have become a popular genre of
business communication. They eliminate travel expenses and they can reach huge audiences.
They also require some unique planning and delivery techniques.
Before the presentation, the presenter will want to send out announcements encouraging users to pretest
their systems for the technology. He or she may also want to line up an assistant to help respond in real
time to questions that come in through chat boxes. Also, arranging for a technical person to be on hand to
troubleshoot is a good idea for some presenters.
Also, before the presentation, the presenter may want to show a slideshow for early arrivers that tells
where an archived version of the presentation will be available or that gives other announcements and
During the presentation, a speaker might do some polling. Some software allows for informal polling
where the audience can indicate a yes, no, or no sure response. Or a more formal polling tool that can be
prepared ahead of time or on the fly for more complex responses.
In addition, the presenter typically uses the highlighter and pen tools where a face-to-face presenter might
point to certain items.