Chapter 11- Communicating in the Job Search
Sample Solutions to Problem-Solving Cases
This case is an excellent opportunity for students to define their long-term career goals and become
more strategic in their job searches. It also generates material that can be transferred to Webpage
profiles, useful in students’ initial searches for employment.
Students will want to identify their strengths, include transferrable skills as well as specialized skills,
and begin to brand themselves in a particular area of their field.
The resume and reference sheet should reflect the formats provided in the chapter. The overall cover
letter strategy should begin with an attention-getting opening, and be generic enough to appeal to a
wide range of companies. However, it should be specific enough to highlight specialized skills.
Clearly, before sending the cover letter to specific organizations, students should tweak it to reflect
each organization’s needs.
Dear Ms. O'Daniel:
With two student ADDY awards, an internship at Cake Advertising, and a passion for social media, I’m
seeking an entry-level marketing position that will give me the opportunity to help your organization
gain new Facebook fans and customers through social media marketing.
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