Type
Solution Manual
Book Title
Business Communication: Building Critical Skills 6th Edition
ISBN 13
978-0073403267

978-0073403267 Chapter 5 Answers to Textbook Assignments

April 6, 2019
Module 05 - Designing Documents, Slides, and Screens
Part 2: Answers to Textbook Assignments
Questions for Comprehension
5.1 How can you create white space? (LO 5-1)
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-1
Module 05 - Designing Documents, Slides, and Screens
5.2 How do you decide whether to use bullets or numbers in a list? (LO 5-1)
5.3 What are three criteria for good web pages? (LO 5-3)
5.4 “Closed captions” for people with hearing impairments are almost always typed in full
capital letters. Why is that a bad idea? Are there any advantages to using full
capitals? What arguments could you use for changing the practice? (LO 5-1)
Of course, students may answer this question in any number of ways. Research suggests that full
capital letters are harder to read. As Appendix 5-H suggests, visual cues that help readers to see
where sentences begin and end, and in come cases what information is most important, get lost
5.5 Suppose that, in one company, a worker says, “We don’t need to worry about design.
People pay a toll charge to call us, and we make a slight profit on each call. So, if they
have questions about the product, that’s OK. If better design reduced the number of
calls, we might actually lose money!” How would you persuade a person that good
document design is worth doing? (LO 5-1)
While the company may be making a profit on the calls received, it may also be losing customers
who either aren’t satisfied with the product or customer service, or who don’t call in the first
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-2
Module 05 - Designing Documents, Slides, and Screens
5.6 Central Community College is preparing a brochure to persuade prospective students
to consider taking classes. The college doesn’t have the money for full-scale document
testing. What free or almost-free things could it do to make the document as effective
as possible? (LO 5-1)
First, the college should follow basic principles of good design: use white space to separate and
emphasize points, use headings to group points, limit the use of words set in all capital letters,
use no more than two typefaces in a single document, and decide whether to justify margins
5.7 Design choices may have ethical implications. Indicate whether you consider each of
the following actions ethical, unethical, or a gray area. Which of the actions would you
do? Which would you feel uncomfortable doing? Which would you refuse to do? (LO
5-1)
a. Putting the advantages of a proposal in a bulleted list, while discussing the disadvantages
in a paragraph.
b. Using a bigger type size so that a resume visually fills a whole page.
c. Putting the services that are not covered by your health plan in full caps to make it less
likely that people will read the page.
Students’ answers will vary. Look for threads of explanation that use terms and concepts from
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-3
Module 05 - Designing Documents, Slides, and Screens
5.8 Evaluating Page Designs (LO 5-1)
a. In the top pair, the one on the right uses photos that fill the grid and also puts headings in
the grid. White space is improved in the margins. In the bottom pair, the one on the right
contains many improvements. White space is improved by using bigger margins. The
number of fonts is reduced from five to two: a sans serif style for the headlines and a serif
5.9 Improving a Financial Aid Form (LO 5-1)
This problem works well as a collaborative assignment. Put students in large groups to
Some of the things which are unclear in the form will have to be assumed. For example, Kitty
assumes that less-than-full-time status matters only for college students and that information on
support for the academic year can be replaced with information on dependents for tax purposes.
This original document has at least 15 problems:
1. The year isn’t clear. Are people supposed to fill it out for the current year or for the year
the student will receive aid? Presumably the latter is what the office wants. The problem
2. There isn’t enough room to write in names.
3. The terms “full-time,” “half-time,” and “less than half-time” are confusing. Some
schools just have courses, not hours. Elementary, middle, and high school students may
4. The form asks parents to return it “to the above address,” but no address is given.
5. No due date is given.
6. The form buries the information that the financial aid application will not be processed
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-4
Module 05 - Designing Documents, Slides, and Screens
7. The form invites people to contact a member of the “needs analysis staff” but doesn’t
give a phone number to make it easy to do so. The form probably shouldn’t invite
8. It’s not clear whether one parent’s signature is enough, or whether both must sign it.
self-contained. Let parents sign the FAF on the FAF; let the signature on this form just
refer to this form.
11. The directions are hard to follow. Numbering the steps would help.
12. The form lacks a title.
13. Full capital letters make the form unnecessarily hard to read.
to check) would be “List family members whom you claim as dependents on your federal
tax return.”
5.10 Using Headings (LO 5-1)
Information can always be organized in more than one way. Here is one acceptable answer.
a. Rules and Procedures for a Tuition Reimbursement Plan
Eligibility
You are eligible to be reimbursed if you have been a full-time employee for at least three
months.
How to Apply
You must apply before the first class meeting.
Reimbursement
You must earn a “C” or better in the course.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-5
Module 05 - Designing Documents, Slides, and Screens
b. Activities in Starting a New Business
Choosing Your Business
Identifying the market for your products or services
Investigating Resources
Identifying government and university programs for small business development
Planning Financials
Pricing your products or services
Getting Legal Clearances
Getting any necessary city or state licenses
Opening Your Office
Choosing a location
Selling Your Product or Service
Advertising and marketing
5.11 Analyzing Documents (LO 5-11)
Students’ answers will vary, depending on the organization and documents they’ve selected.
Allow two weeks’ lead time if you’re requiring a written evaluation or a formal presentation
evaluating a document. Some students find it hard to obtain documents. Suggest that they ask
5.12 Revising a Document (LO 5-1)
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-6
Module 05 - Designing Documents, Slides, and Screens
5.13 Evaluating PowerPoint Slides (LO 5-2)
Is the background appropriate for the topic?
The background is acceptable for a slides, although the “opening” slide seems too dark. For b
Do the slides use words or phrases rather than complete sentences?
Is the font big enough to read from a distance?
For c, the slides are readable, but the fonts on a and b slides are not. (If you can’t read the text in
Is the art relevant and appropriate?
The clip art in slide a-2 seems cartoonish. The frog photo in slide a-3 seems irrelevant. In the b
Is each slide free from error?
5.14 Evaluating Web Pages (LO 5-3)
Students should focus on both the content and the expression of information on web pages. For
The best revisions of the form usually use a sideways page (landscape orientation) and redesign
the form pretty completely.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-7
Module 05 - Designing Documents, Slides, and Screens
Polishing Your Prose: Active and Passive Voice (Odd-numbered answers are in the back of
the textbook.)
Several answers are possiblehere are likely ones.
2. Rewrite the sentence for brevity and active voice: The hiring committee reviewed two dozen résumés.
4. Change to active voice: Jessica Malone and Dylan Toshi wrote the final report.
Unit 1: Cases for Communicators
Old Navy Taken to School
The unit case describes the difficulties that clothing retailer Old Navy encountered when it
produced t-shirts for 70 colleges and universities that contained an error. The t-shirts were
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-8
Module 05 - Designing Documents, Slides, and Screens
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
5-9

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