Module 10 - Informative and Positive Messages
Appendix 10-A: Informative and Positive
Problem-Solving Persuasive Messages
□ If the message is a memo, does the subject line indicate the writer’s purpose or offer a reader
benefit? Does the subject line avoid making the request?
□ Is the problem presented as a joint problem that both the writer and reader have an interest
in solving, rather than as something the reader is being asked to do for the writer?
□ Does the message give all of the relevant information? Is there enough detail?
□ Does the message overcome objections that readers may have?
□ Does the message avoid phrases that sound dictatorial, condescending, or arrogant?
□ Does the last paragraph ask for action? Does it give a deadline if one exists and a reason for
And, for all messages, not just persuasive ones,
□ Does the message use you-attitude and positive emphasis?
□ Is the style easy to read and friendly?
□ Is the visual design of the message inviting?
□ Is the format correct?
□ Does the message use standard grammar? Is it free from typos?
Originality in a problem-solving persuasive message may come from
□ A good subject line and common ground.
□ A clear and convincing description of the problem.
□ Thinking about readers and giving details that answer their questions, overcome objections,
and make it easier for them to do as you ask.
□ Adding details that show you’re thinking about a specific organization and the specific people
in that organization.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any
manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.