Archives: Quiz

All managers are leaders. High self-monitoring managers are less likely to occupy central positions in an organization than low self-monitoring managers. Answer: FALSE Explanation: High self-monitoring managers are more likely to occupy central positions in an organization than low self-monitoring […]

Motivation is defined as the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal. Surface acting deals with felt emotions rather than displayed emotions. Answer: FALSE Explanation: Surface acting deals with displayed emotions, […]

The potential for conflict increases when too much communication takes place. Relationship conflicts are almost always dysfunctional. Answer: TRUE Explanation: Studies demonstrate that relationship conflicts are almost always dysfunctional. It appears that the friction and interpersonal hostilities inherent in relationship […]

High-status members of groups are often given less freedom to deviate from norms than are other group members. Compared to Japanese negotiators, their United States counterparts are less likely to see offers from their counterparts as unfair and to reject […]

Expert power develops out of admiration of another and a desire to be like that person. You’re more likely to be effective if you begin with “harder” tactics and move to ‘softer” tactics only if the harder tactics fail. Answer: […]

A strong culture creates an internal climate of high behavioral control. In terms of intraorganizational behavior, all things being equal, integrative bargaining is preferable to distributive bargaining. Answer: TRUE Explanation: In terms of intraorganizational behavior, all things being equal, integrative […]

Organizational commitment is a more global response to the organization than is job satisfaction. The most important factor leading to politics within organizations is the realization that most of the “facts” used to allocate the limited resources are not open […]

Legitimate power is influence wielded as a result of expertise, special skill, or knowledge. Research evidence indicates that hindrance stress improves job performance in a supportive work environment, whereas challenge stress reduces job performance in all work environments. Answer: FALSE […]

Group decisions are generally less accurate than the judgments of the most accurate individual in the group. Social psychology is an area within psychology, blending concepts from both psychology and socialism. Answer: FALSE Explanation: Social psychology, generally considered a branch […]

OB researchers cannot offer reasonably accurate explanations of human behavior since people act very differently in similar situations. The two most common forms of participative management are works councils and board representatives. Answer: FALSE Explanation: The two most common forms […]

The grapevine is perceived by most employees as being more believable and reliable than formal communiqu©s issued by management. As compared to collectivist cultures, conformity to social norms is higher in individualistic cultures. Answer: FALSE Explanation: Conformity to social norms […]

Determining the ethically correct way to behave is especially difficult in a global economy because different cultures have different perspectives on certain ethical issues. Task conflicts can provide positive outcomes only when all members share the same goals and have […]

Inability to change in accordance with the market trends can cause organizations to go bankrupt. Distributive justice refers to the perceived fairness of the process used to determine the distribution of rewards. Answer: FALSE Explanation: Procedural justice refers to the […]

Deep acting is hiding inner feelings by modifying facial expressions. Actively and constructively attempting to improve conditions is part of the loyalty response to dissatisfaction. Answer: FALSE Explanation: The loyalty response means passively but optimistically waiting for conditions to improve, […]

According to McClelland’s theory of needs, when jobs have a high degree of personal responsibility and feedback and an intermediate degree of risk, high achievers are strongly motivated. Passive positive moods, such as calm, are more conducive to creativity than […]

In structural terms, the virtual organization is highly centralized, with little or no departmentalization. Communication that flows from one level of a group or organization to a lower level is lateral communication. Answer: FALSE Explanation: Communication that flows from one […]

A boundaryless organization tries to flatten the hierarchy and minimizes status and rank. In companies with transformational leaders, there is greater decentralization of responsibility. Answer: TRUE Explanation: Transformational leaders are more effective because they are more creative but also because […]

Men generally express anger more frequently than do women. Aggressiveness is one of the seven primary characteristics that capture the essence of an organization’s culture. It indicates the degree to which employees are encouraged to be innovative and take risks. […]

Task conflicts are almost always dysfunctional. Temporary groups with deadlines follow the five-stage group-development model of forming, storming, norming, performing, and adjourning. Answer: FALSE Explanation: Temporary groups with deadlines follow the punctuated-equilibrium model that has its own unique sequencing of […]

People in individualistic countries tend to see power in social terms and as a legitimate means of helping others. Generally, agreeableness is associated with higher levels of career success (especially earnings). Answer: FALSE Explanation: Generally, agreeableness is associated with lower […]

Extent flexibility and dynamic flexibility are dimensions of intellectual abilities. Research shows surface acting is more stressful to employees than deep acting. Answer: TRUE Explanation: Research shows surface acting is more stressful to employees because it entails feigning their true […]

Unlike power, leadership requires a significant degree of goal compatibility. According to the attribution theory, if a behavior scores high on consensus and distinctiveness, we tend to consider it as an internally caused behavior. Answer: FALSE Explanation: According to the […]

In innovative organizations, interunit communication tends to be low. Attitudes are evaluative statements. Answer: TRUE Explanation: Attitudes in OB are defined as evaluative statements or judgments concerning objects, people, or events. Job rotation allows two or more individuals to split […]

Explain the importance of collaboration-creating teams and encouraging teamwork-in the creative advertising environment. Give three or four reasons why teams foster creativity in the real-life workplace of contemporary advertising. Consider the ideas featured in the text excerpted from The Wisdom […]

Family is cited as being very critical in the consumer behavior mix. List some of the important types of primary families discussed in the book, and discuss how family as well as the intergenerational effect can influence purchase behavior. Since […]

Assume that you are a marketing director for the business of your choice-it can be a real business or an imaginary one -and you need to reach a local audience. You are asked to compare billboard advertising and transit advertising, […]

To get the rating for a new television show, a research firm takes the number of TV households watching the show and divides that by the number of total TV households in the market. Unfortunately, effective teams are often incompatible […]

Back in the old days of advertising, agencies made their money by keeping the 5 percent discount at which they purchased media, after charging clients full price. The reach of the Internet, that is, the use of this medium by […]

Describe the objectives and features of influencer marketing. Then define at least three types from those in use today-professional influencer programs, peer-to-peer influencer programs, buzz and viral marketing, and the cultivation of connectors. Give an example of each. Answer:Influencer marketing […]

Promoting a product or service through press releases or events is a public relations tactic to increase public awareness of a brand. Setting an advertising budget based on the percentage-of-sales approach sounds simple, but it is full of problems. Answer: […]

As a social process, advertising is marked by the struggles for control and power that occur within departments, between departments, and between the agency and its clients on a daily basis. Image ads tend to generate fewer consumer counterarguments, when […]

Functional benefits from a product or service are derived from the intangible characteristics of that product or service and are strong factors in purchase decisions. Advertising can influence both internal and external searches. Answer: T Many companies offer measurement services […]

The only way to measure the benefits of sponsoring an event is to determine how often the sponsor’s name appears at the event and in media coverage of the event. The forgetting function, based on recent psychological research and cutting-edge […]

Based on information gathered during various types of analyses, the primary expectations and intentions for advertising are embodied in the process of setting objectives. In only a select few areas of the world do consumption and branding have a political […]

Describe the essential difference between an industry analysis and a market analysis. In what section of an ad plan are they typically included? What are the other considerations for an advertiser that should be part of this section? Where does […]

A busy mother of four children is concerned with issues of privacy and doesn’t want her family phone number on mailing lists. What can she do? a. learn to live with telemarketers until they are banned by law b. sign […]

You are a marketing manager for a company that packages vacations to exotic locations. You use a variety of media to promote these trips, including upscale magazines, infomercials, and direct mail. One of your primary objectives is integration. This is […]

A bicyclist hears a radio commercial and suddenly realizes everything she believes about the best cycling system is coming into question and being challenged. These types of thoughts, occurring just as beliefs and attitudes are challenged by persuasive communication, are […]

Which of the following actions would be outlawed under the “Cheeseburger Bill,” passed by the U.S. House in 2004? a. featuring high-calorie and high-fat foods during children’s programming b. falsifying nutrition information for fast foods c. promoting toys to children […]

Compared to a proactive strategy, a reactive strategy is more difficult for public relations staff to organize and prepare. Why is this? a. because it cannot use input supplied by the audit b. because it is triggered by events that […]

In trying to coordinate traditional and emerging advertising and support media, ad agencies a. have had to deal with fewer functional specialists. b. see themselves in the lead role, but have not yet played this role to anyone’s satisfaction. c. […]

Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many […]

A leading sporting goods company calls a press conference to announce that the winner of the National Football League’s Most Valuable Player Award has signed a contract to endorse the company’s products. The advantage of using a press conference rather […]

In response to the argument that advertising provides little useful information about product features and functions, proponents say that a. emotional significance and lifestyle factors are often more important to a consumer. b. today’s detailed ads are often overflowing with […]

The most importantfunction of the first few seconds of a television commercial is to a. stress the audio-then the viewer will follow up with the visual. b. get the name out-so the viewer can establish recall at the outset. c. […]

In which area do both advertisers and their agencies rely the most on external facilitators? a. consumer research b. media buying c. software incorporation d. production processes A local group called Gimme Shelter erects a billboard urging people to assist […]

The broad concept of ____ is interactive in that the marketer attempts to develop an ongoing dialogue with the customer, based on the idea that one contact will lead to another, and then another, so the message is continually refined. […]

In 2008, Chicago native Andrew Mason launched Groupon, a website that offered Chicago consumers various “deals of the day.” At the time, Groupon had a unique business model-each day, one “groupon” would be offered in a particular city. If a […]

When marketers are considering cause-related advertising, it should be stressed that this type of advertising works best when the company involved a. needs to do damage control. b. is motivated to create close relationships with consumers. c. chooses an issue […]

Which of the following would most likely offer event sponsorship on a global basis? a. the SuperBowl b. the NASCAR events c. the Olympics d. the Sweet Sixteen An advertiser for bubble gum attempts to generate brand preference by getting […]