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To get the rating for a new television show, a research firm takes the number of TV
households watching the show and divides that by the number of total TV households in
the market.
Unfortunately, effective teams are often incompatible with the "American way" of
individualism-the personal contribution is often forgotten in the rush to form a cohesive
group and build a consensus.
Great brands don't just get the attention of consumers, they make emotional connections
with consumers.
Two common methods for promoting recall are repetition and memory aids.
When ad agency professionals are creating a campaign for a huge global retail firm
with complex value propositions, in all likelihood, no single ad can be expected to
reflect all aspects of the brand's value.
What are the four types of rulings that the FTC might enact in response to claims of
unfairness or deception in an advertisement? Name and briefly define as many as you
can, beginning with the most lenient and moving on to the strongest response.
