Archives: Quiz

Which of the following should be in the middle section of an application letter that follows the AIDA plan to build interest in you? A) Your strongest selling points that will benefit the organization B) Information about your academic performance […]

You want to prepare a speaking outline for an upcoming presentation. Which one of the following will help you get off to a good start? A) Ignore your planning outline and chart a new course based on your personal idiosyncrasies […]

What should be considered when adding a page or an article to an existing wiki? A) How the article can be used to generate new followers B) Specific and clear headings C) How many subpages will be added D) How […]

Which of the following is one way you can be sure to speak slowly and distinctly to be better understood by an international audience? A) Repeat keywords and phrases B) Keep the message simple C) Communicate with body language D) […]

When attaching a digital document to an email message, which of these is often the best file format to use if recipients are worried about viruses? A) PDF B) XML C) MS Word D) PDQ E) DVD Where should you […]

What should be your focus when editing for conciseness? A) Building simple sentences B) Making sure each word contributes to an effective sentence and each sentence helps build a coherent paragraph C) Replacing paragraphs with bullets and lists D) Ensuring […]

Which of the following is one way to improve your cultural competency? A) Strive for equality and avoid individualism B) Be careful about applying the “Golden Rule” C) Treat privacy and personal space with care D) Follow the tenets of […]

Which of the following includes patents, copyrighted material, and trade secrets? A) Contracts B) Stealth marketing C) Ethics audits D) Transparency E) Intellectual property Which of the following should be the focus when writing a solicited proposal? A) Why your […]

Because religious beliefs are important to many, what should someone communicating with business partners in other countries know about religion in that country? A) Which places, objects, actions, and events are sacred B) How do people react to strangers C) […]

You can plan for important business exchanges via IM by viewing them as A) invitations to discuss personal matters. B) conversations with specific goals in mind. C) opportunities to save time by multitasking. D) routine events that don’t require formalities. […]

Which type of presentation includes activity recorded on a computer, with an audio voiceover? A) Webcasts B) Screencasts C) Twebinars D) Backchannels E) Nonlinear presentations As soon as a crisis hits, companies should set up a news center for company […]

Using the list below, identify the question that would be lawful for an employer to ask during a job interview. A) Did you graduate from high school? B) What is your maiden name? C) Do you have physical or mental […]

According to the text, what is the most important point to remember about technology? A) Technology is a tool that can aid interpersonal communication, not replace it B) Technology must be consistently updated to be effective C) People will embrace […]

What is the primary task of communication in low-context cultures? A) Building relationships B) Discovering the essence of a message C) Exchanging information D) Indirectness E) Understanding through metaphors As it pertains to communication, culture influences the A) meanings of […]

Which of the following is the surest way to verify the reliability of information from a new or unknown source? A) Look for bias in the writing B) Determine the purpose of the material C) Decide if the author is […]

Which skill do the majority of top executives say is the most important skill needed in the workplace? A) Writing B) Listening C) Organizing D) Speaking E) Relationship management Which of the following makes Twitter and other microblogs a good […]

In order to optimize your writing time, reserve about ________ of that time for revising, producing, proofreading, and distributing your message. A) 10 percent B) 20 percent C) 25 percent D) 15 percent Which of these is the best way […]

What are word combinations that essentially say the same thing as single words? A) Redundancies B) Starters C) Clarifiers D) Hedges E) Nouns The purpose of a rsum is to A) induce the reader to hire you. B) list all […]

Which of the following should be placed immediately after a direct opening? A) Positive alternatives to the news B) A list of those affected by the news C) An apology D) Reasons for future decisions E) An explanation of why […]

To paraphrase effectively A) avoid using any business language or jargon. B) check your version against the original to make sure that you didn’t alter the meaning. C) make sure your version is the same length as or longer than […]

When answering requests and a potential sale is involved, one important goal is to A) leave your audience with a good impression of you and your firm. B) provide negative information about any possible competitors. C) use hard sell techniques […]

Which of the following is one way to improve your cultural competency? A) Use good quality translation software whenever possible B) Use a direct and focused communication style C) Exercise tolerance, flexibility, and respect D) Always begin with personal stories […]

Which of the following steps will help ensure nothing is overlooked when determining a schedule for the production of a report or proposal? A) Identify the information the audience will be most interested in B) Know the goal of the […]

Which of the following tracks the online behavior of website visitors and delivers advertising based on what the user appears to be interested in? A) Behavioral targeting B) Spam C) The Federal Trade Commission D) Remarketing E) Implied claims Employees […]

You can create a well-organized presentation by using a ________ at each major section break to announce the title of the section that’s about to begin. A) storyline B) pull quote C) bumper slide D) hyperlink E) review slide Which […]

What should be done if you are unsure of the types of information the audience will need from you? A) Ask them B) Follow their blogs C) Access the knowledge management system D) Cover all key points in detail E) […]

In order to help your readers understand and accept your message A) use headings and links. B) include smooth transitions. C) provide previews and reviews. D) do all of the above. When you’re participating in a video interview with a […]

To make communication efforts as effective as possible, communication should be A) practical, timely, and personal. B) concise, clear, and electronic. C) electronic, ethical and practical. D) positive, personal, and quick. E) practical, factual, and clear. If you’re asked to […]

Which of the following is one way to foster collaborative writing when a group is geographically dispersed? A) Podcasts B) Wikis C) Email D) Messaging E) Corporate websites Marketers can use ________ to link the virtual world of online social […]

A recent survey of hiring professionals revealed that A) most employers understand that candidates may need to answer their mobile phones during the interview, and that doing so has no effect on the outcome. B) candidates who answer mobile phone […]

a company that has not announced a job opening that is a good fit for you? A) Building interest B) Prospecting C) Closing D) Interviewing E) Screening When should complex sentences be used? A) To express one main thought B) […]

When traveling to another country to conduct business, you should assume that frequent eye contact is regarded as a sign of honesty and openness in any culture. One of the problems with intercultural communication is that senders encode messages based […]

Visuals used to present data are useful to present information and concepts. The statement of purpose for an analytical report is often more comprehensive than for an informational report. TRUE Explanation: The statement of purpose for an analytical report often […]

Ethical standards differ from culture to culture. When creating a new wiki, the long-term purpose should be planned, just as it would be on a blog or podcast. TRUE Explanation: If you are creating a new wiki, think through your […]

Previews, transitions, and reviews are less important in podcasts than are other methods of digital communication. The social networking aspect of microblogs makes them good for asking one’s followers for input or advice. TRUE Explanation: The social networking aspect of […]

In the text of a report, only the most important visuals should be referred to by number. The main advantage of messaging is the speed at which most people can type, regardless of the devices they’re using. FALSE Explanation: Messaging […]

If you have a personal webpage or e-portfolio, you should list it on your rsum under “Contact Information.” The most common supplementary parts to include in a formal report are the appendix, the bibliography, and the index. FALSE Explanation: Supplements […]

A justification report is an internal report designed to persuade top management to approve a proposed investment or project. Improving your communication skills may be the single most important step you can take in your career. TRUE Explanation: The world […]

When you respond to a question posted on a community Q&A site, your answer is nothing more than a quick fix for a short-term problem. Readers can get a more out of a document just by reading its descriptive headings […]

A compound sentence is really two or more simple sentences that are related. In order to increase the chances of successful message delivery, communicators should consider audience expectations. TRUE Explanation: Deliver messages using the media and channels that the audience […]

Businesses in the United States value punctuality and the efficient use of time. Internal reports are more likely to be misinterpreted than external reports. FALSE Explanation: Internal reports can be written with more candor and freedom than external reports. With […]

The speed and simplicity of using an information tool can be its greatest weaknesses. Social media has revolutionized customer service. TRUE Explanation: Social customer service involves using social networks and other social media tools to help customers get advice and […]

When selecting a media vehicle, the media planner looks both at the total cost of using a medium and at the ________. A) cost per thousand persons reached B) cost of premium offers C) cost of the magazine it is […]

In which of the following steps of the selling process is a salesperson most likely to meet the customer for the first time? A) prospecting B) preapproach C) follow-up D) approach E) closing ________ are large and highly automated warehouses […]

HP’s advertising agency assembles words and illustrations into an advertisement that conveys the company’s intended brand message. In the context of the communication process, HP is ________. A) messaging B) decoding C) sending D) encoding E) responding Which budgeting method […]

The break-even volume is the point at which ________. A) the total revenue and total cost curves intersect B) demand equals supply C) the production of one more unit will not lead to increase in demand D) the company can […]

When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy. A) market-skimming B) cost-plus C) market-segmentation D) market-penetration E) competitive What are […]

Which of the following is true about multivariable segmentation systems? A) Marketers using multiple segmentation bases tend to ignore smaller markets. B) Marketers often use multiple segmentation bases to control inflation. C) Multiple segmentation rarely involves the use of demographic […]

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands. A) lower upper B) African American C) Asian American D) Filipino E) working class An advantage of […]

When different types of retailers sell the same products at the same prices to the same customers, thanks in part to the price transparency of the Internet, the retail forms appear to be ________. A) converging B) differentiating C) repositioning […]