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When traveling to another country to conduct business, you should assume that frequent
eye contact is regarded as a sign of honesty and openness in any culture.
One of the problems with intercultural communication is that senders encode messages
based on their own cultures, and receivers decode messages based on their cultures.
Skilled presenters are quick to put a stop to audience members engaging in
backchannel communication during a presentation.
Your rsum should always include membership or significant activity in religious or
political organizations.
A microblog such as Twitter encourages spontaneous communication, so it isn't
necessary to plan a message before posting it.
Showing up a few minutes late to an interview sends a strong message that you are a
busy person.
Peer-to-peer enclaves allow companies to supplement the talents of their employees
with services from one or more external partners.
Social media has created a fundamental shift in the way companies handle
communications.
You can proofread by casually scanning up and down the screen.
Virtual reality and augmented reality accomplish the same goal.
Time constraints always reduce the effectiveness of a presentation.
If you want to use a mobile device to take notes during a meeting, it's a good idea to let
the meeting's leader know ahead of time.
Which of the following requires working together to meet complex challenges and is a
key skill in a wide variety of professions?
A) Collaboration
B) Committees
C) Participative management
D) Groupthink
E) Agendas
Which type of topical organization would be used to explain a chain of events?
A) Geography
B) Chronology
C) Importance
D) Sequence
E) Category
According to your textbook, proofreading is
A) unnecessary for digital communication.
B) the quality inspection stage for a document.
C) a casual scan up and down the page or screen.
D) something you do immediately after finishing a document.
Which of these tends to be the focus of most communication in the United States?
A) Group harmony
B) Relationships
C) Content
D) Flexibility
E) Manners
What step can you take to help ensure your audience will be interested in your
message?
A) Develop a general purpose
B) Time your message carefully
C) Develop an audience profile
D) Make sure the purpose is acceptable to the organization
E) Develop a specific purpose
Despite your numerous emails and voicemail messages, a normally dependable vendor
has not responded to your important question. Which of the following would be a
sensible next step?
A) Consider sending a printed message.
B) Broadcast "high-priority" or "urgent" emails at ten-minute intervals.
C) Use social media to vent your frustrations with the vendor.
D) Bombard the vendor with text messages until he responds.
A good way to test the thoroughness of your message is to use the ________ to ask
whether the message answers who, what, when, where, why, and how.
A) contrarian approach
B) journalistic approach
C) rhetorical approach
D) storytelling approach
The AIDA approach for persuasive messages should be used with
A) the direct approach only.
B) the indirect approach only.
C) either the direct or the indirect approach.
D) neither the direct nor the indirect approach.
How descriptive headings differ from informative headings?
A) Descriptive headings require more creative skill to write
B) Descriptive headings target the primary audience segment; informative headings
target secondary readers
C) Descriptive headings are always longer and more detailed
D) They are essentially identical
E) Descriptive headings simply identify section topics without giving away conclusions
or recommendations
Which of the following might be asked by an interviewer to see if you have thought
about your long-term goals?
A) What is your greatest weakness?
B) Tell me something about yourself.
C) How do you spend your free time?
D) What didn't you like about previous jobs you've held?
E) Where do you want to be five years from now?
The style of your presentation will NOT be influenced by
A) the venue (in person or online).
B) the time allotted for your talk.
C) the size of your audience.
D) None of the above.
Sending preview materials to the audience prior to an online presentation
A) will cause most audience members to ignore what you present later.
B) suggests that you are not confident.
C) can be helpful.
D) is an example of the backchannel in action.
E) is an effective way to eliminate the need for the audience to attend the presentation.
How can you minimize the chance of sending instant messages to the wrong people?
A) Carry on one conversation at a time
B) Follow all security guidelines
C) Don't clutter the channel with personal messages
D) Don't send lengthy or complex messages
E) Make yourself unavailable during work hours
Which of the following is an example of psychographic information that can be
determined about an audience?
A) Age
B) Attitude
C) Gender
D) Occupation
E) Education
By forming a virtual organization, a company can
A) monitor public opinion and target opinion leaders.
B) measure how effectively it connects with its stakeholders.
C) identify potential buyers and ask for introductions from shared connections.
D) supplement its internal talent pool with services from external partners.
Within the context of preparing formal reports and proposals, the term "limitations"
refers to
A) the boundaries of your proposal, what you can and can't do.
B) excuses for inadequate research or a poorly written report.
C) factors beyond your control that have affected the report's outcome.
D) the risks, rewards, costs, and benefits of a specific course of action.
E) expectations you have on the reader of the report.
When you have covered all the main points in your speech
A) wrap up the presentation as quickly as possible.
B) get ready to end your message on a strong, positive note.
C) avoid using such phrases as "To sum it all up" and "In conclusion."
D) conclude with a detailed explanation of how hard you worked when preparing for
your speech.
E) reinforce the main points with addition visual aids.
In which section of a report should all action items be brought together?
A) Transition
B) Preview
C) Close
D) Body
E) Introduction
How can website organization be improved when considering all likely entry points for
visitors?
A) With pop-up windows that invite users to take surveys
B) With the elimination of maps and other visual tools
C) With clearly defined paths that move from specific to more generalized information
D) With targeted information for each visitor segment
E) With the use of industry specific terminology
Which of the following is key to successfully managing communication efforts during a
crisis?
A) Use whistle-blowers to share the news
B) An active social media site
C) An online crisis management plan
D) Time to evaluate the negative message
E) Monitoring the conversation
The term digital information fluency encompasses all of the following elements
EXCEPT
A) recognizing information needs.
B) searching efficiently to locate reliable sources of information.
C) using gathered information ethically.
D) using random methods to present ideas and information.
When you begin the ________, focus your attention on content, organization, style, and
tone.
A) production process
B) editing process
C) revision process
D) research process
You can do all of the following EXCEPT ________ when you paraphrase material from
a secondary source.
A) maintain a consistent tone
B) minimize the choppy feel of too many quotations
C) avoid giving credit to the originator of the information
D) present information with vocabulary that's more familiar to your readers
In the final paragraph of your application letter, you should
A) show the reader you mean business and demand an interview.
B) say something philosophical.
C) request an interview and provide contact information.
D) cover your bases by saying something like, "If I've left anything important out, I'm
sorry."
E) let the reader know they are making a mistake if they don't call immediately.
A(n) ________ interprets the data in a visual and extracts the main idea from it.
A) descriptive title
B) informative title
C) illustrative title
D) prescriptive title
Which of the following complicates the tasks of planning and organizing content for a
website?
A) Each audience member has similar informational needs
B) Each audience member is interested in all information on the site
C) Visitors to the site access information from different entry points
D) A specific beginning, middle, and end must be developed
E) Only top-level URLs can be included
An analogy lets you
A) reason from one specific piece of evidence to another specific piece of evidence.
B) reason from one specific piece of evidence to a general conclusion.
C) reason from a generalization to a specific conclusion.
D) reason from one specific piece of evident to an all-encompassing conclusion.
E) reason from a generalization to more generalizations and examples.
Which of the following is the most effective close for a letter rejecting a job applicant?
A) If you have any questions about our decision, don't hesitate to call.
B) We hope that despite this rejection you will continue to frequent our establishments.
C) Again, we are very sorry that we cannot offer you a position at this time.
D) I wish you the best in your job search. I am confident you will find a match for your
skills and interests.
E) When you improve your skill set, please feel free to reapply.
Which part of a business plan looks at significant factors that could affect the company
negatively?
A) Critical risks and problems
B) Financial projections and requirements
C) Design and development plans
D) Operations plan
E) Exit strategy
Why should you think through a wiki's long-term purpose before you launch it?
A) Legal requirements state online material must be maintained for at least 10 years
B) Employee turnover will require the start of a new wiki
C) A wiki's purpose drives key matters such as writing guidelines, editorial oversight,
and security
D) The long learning curve for new contributors
E) The upcoming obsolescence of wiki technology
What is the informal communication network used when employees interact in a social
setting?
A) The grapevine
B) Horizontal
C) Upward
D) Downward
E) Audience-centered
Explain how you can complete a telephone interview successfully.
Identify and discuss four important elements of successful business blogs.
Briefly define Business Communication 2.0, and explain how it differs from a more
traditional approach to business communication.
Describe the elements of a formal business plan.
List three ways to increase the formality of business reports.
Discuss the challenges of developing messages for mobile devices.
Explain the three basic categories of analytical business reports and provide at least one
example of each type.
What is a letter of transmittal?
How can you prepare to have good etiquette and manners in social settings?
What are some criteria you can use in evaluating the credibility of an information
source?
How should your approach to the AIDA plan shift when developing marketing
messages for social media?
Why should a candidate avoid the use of photographs in a rsum?
As a presenter, what could you do to use mobile devices to enhance your presentations
not only for yourself but also for your audience?
Describe the guidelines for creating effective social media content.
What six stages should you go through in preparing an effective outline for a
presentation?
Discuss the concept of unified communication as it applies to mobile communication
and collaboration.
