In order to optimize your writing time, reserve about ________ of that time for
revising, producing, proofreading, and distributing your message.
A) 10 percent
B) 20 percent
C) 25 percent
D) 15 percent
Which of these is the best way to proofread?
A) Read the document from beginning to end, as a reader would
B) Do a fast, casual scan of a document so you don’t get distracted by details
C) Approach it methodically, looking for specific problems
D) Use your app’s grammar and spell check
E) Verify all web links
AIDA stands for
A) appeal, indirect, direct, action.
B) anticipate inquiry in doing adjustments.
C) assume, insist, describe, act.
D) attention, interest, desire, action.
Which of the following is an advantage of using structured slides for a presentation?
A) They are easy to create
B) It is easy to modify the templates for more visual variety
C) A lot of information can be added to each slide
D) They limit the inclusion of complex ideas
E) Slides never suffer from a consistent look
The introductory section of a formal proposal includes all of the following EXCEPT
A) a statement of your qualifications.
B) the scope or boundaries of the proposal.
C) background information or a problem statement.
D) an overview of how the document is organized.
Which of the following could make a message unethical?
A) Not including all available information
B) Including all information that is legally required
C) Not including all important information
D) Including enough details for a general understanding
E) Identifying your sources
Which of the following should be done to project the company’s image in your
communications?
A) Be efficient and to the point whenever possible
B) Share your credentials with all external audiences
C) Use creativity to reshape communication guidelines
D) Put your views ahead of the company’s
E) Use the company’s preferred communication style
Which approach to bad news should be taken if you want to get the reader’s attention
immediately?
A) Indirect
B) Persuasive
C) Leading
D) Direct
E) Complicated
What is the only sure way to know how much material can be covered in the amount of
time allotted for the presentation?
A) Plan 1-2 minutes per slide
B) Practice giving the presentation after you complete it
C) Use a nonlinear format
D) Use a Prezi that allows the presentation to be lengthened or shortened without the
audience knowing
E) Use a linear format
With the rise of social media in business, community manager is one of the hottest new
jobs in the workplace. Typically, community managers are NOT responsible for
A) reconciling net income and cash flow from social media operations.
B) understanding the “nuts and bolts” of using social media effectively.
C) inspiring people to be passionate about a company and its brands.
D) measuring the effects of social interaction and using them to plan new initiatives.
When delivering bad news, wording such as “We must turn down,” “I am unable to,”
and “We cannot afford to”
A) softens the blow by drawing attention away from the reader and onto the sender.
B) will impress the reader as being straightforward and forceful.
C) is likely to cause pain and anger in the reader.
D) is unavoidable.
E) lets the reader know your decision is final.
Which of the following uses behaviorally targeted ads that follow users even as they
move to other websites?
A) Indirect marketing
B) Implied claims
C) Bait and switch
D) Permission marketing
E) Remarketing
Which of the following can be used to provide digital information to enhance physical
reality, such as 3D graphics or texts?
A) Virtual reality
B) Content marketing
C) Hubs
D) User-generated content
E) Augmented reality
When you’re analyzing the situation for a presentation, develop an ________ to
anticipate the likely emotional state of your audience.
A) audience profile
B) extended slide deck
C) interactive contingency plan
D) interpersonal awareness matrix
A key distinction of the oral medium, in-person channel is ________ because it enables
the nuances of nonverbal communication more than any other media-channel
combination.
A) being in the same physical space
B) using digital means to transmit vocalizations
C) conveying spatial relationships and technical processes
D) overcoming barriers of time and location
In workplace writing, doing all of the following EXCEPT ________ will help you
achieve a tone that is conversational yet still businesslike.
A) using text messaging acronyms throughout the message
B) being careful about the use of humor in the message
C) being careful about the level of intimacy in the message
D) avoiding stale and pompous language in the message
If you’re using the direct approach to deliver a negative message
A) save the bad news for last.
B) state the bad news at the beginning.
C) embed the bad news in a parenthetical expression.
D) subordinate the bad news in a compound sentence.
E) avoid mentioning the bad news entirely.
In which of the following situations are transitional elements useful?
A) Easing the shift in ideas between paragraphs
B) Connecting related points within a paragraph
C) Linking major sections or chapters in a long report
D) All of the above.
The best way to illustrate how your firm’s annual budget is spent would be with a(n)
A) pie chart.
B) line chart.
C) organization chart.
D) flowchart.
E) pictogram.
When you’re preparing an introductory statement for your rsum, all of the following
EXCEPT ________ can be a good choice.
A) a career objective
B) a qualifications summary
C) a personal preferences statement
D) a career summary
Which stage of the interview is considered to be the most important?
A) Filtering
B) Warm-up
C) Question and answer
D) Close
E) Offer
When you’re writing a negative message, use ________ to take some of the sting out of
the bad news and to help your reader accept the message and move forward.
A) facts and figures
B) clarity and sensitivity
C) subtlety and innuendo
D) blame and leverage
E) company policy
When you are reviewing for clarify, what are the three areas you should review?
A) Readability, persuasion, and effectiveness
B) Paragraph organization, sentence structure, and word choices
C) Spelling, grammar, and other mechanical issues
D) Sentence length, sentence strength, and word power
E) Short words, medium sentences, and long paragraphs
A ________ is a verb that has been changed into a noun or an adjective.
A) transitive verb
B) transformed predicate
C) predicate nominative
D) camouflaged verb
How should the planning aspect of the three-step writing process be incorporated into
instant messaging?
A) The overall goal of the exchange or conversation should be planned, rather than each
individual message
B) Because messaging is considered a rich medium, planning is not necessary
C) Acronyms should be incorporated wherever possible in the planning process in order
to shorten the message
D) Planning becomes more critical because messaging is less confidential than other
communication methods
E) Planning should include an outline of every statement that needs to be incorporated
When writing to businesspeople in other countries, you should
A) use an informal, friendly tone.
B) keep your sentences and paragraphs long.
C) be vague and general in your wording.
D) make generous use of transitional words and phrases.
When would a printed message be more suitable than a digital message?
A) When the audience is geographically dispersed
B) When you want to make a formal impression
C) When the audience use technologies in new ways
D) When there are variants in technologies
E) When there are near-communication capabilities
The most common file format for uploading rsums directly to websites such as
Monster.com is
A) WordPerfect.
B) PDF.
C) Microsoft Word.
D) Microsoft Publisher.
How do ethical businesspeople generally view the concept of persuasion?
A) As a way to show concern for the audience
B) As a way to incorporate the “you” attitude in the marketing message
C) As a way to increase the ramifications of marketing and sales message
D) As a way to avoid the complexities of promotional communication
E) As a way to align their interests with what is best for the audience
Which of these nonverbal cues helps to reveal the intensity of a speaker’s feelings?
A) Listening
B) Etiquette
C) Time management
D) Eye contact
E) Use of technology
You’re tired of wasting hours making design changes to one slide at a time in your
electronic presentations. What software feature (common in presentation software such
as PowerPoint) would be helpful in this situation, and what is its function?
Discuss the difference between how bar charts and pie charts are used.
Discuss the role of emotional and logical appeals in persuasive messages.
List at least three types of nonverbal differences might you encounter when working
with businesspeople from other cultures. Provide at least one example of how these
differences might cause misunderstandings in communication.
Who’s driving the bring your own device (BYOD) phenomenon? Why are information
technology managers concerned about it?
Compare and contrast marketing messages and sales messages.
Discuss the reason why slides are often ineffective when they try to act as both visuals
and printed documents.
Explain the function of each phase of an application letter written in the AIDA format.
List at least three strategies to keep your mind from wandering while listening to a
speaker.
List and describe the three methods for organizing a rsum along with the advantages
and disadvantages of each one.
Briefly explain how nervousness can actually improve the quality of your presentation.
Discuss the advantages of researching the person you will be interviewing with on a site
such as LinkedIn.
Explain the characteristics of an effective letter rejecting a job applicant.
Briefly explain the difference between an ethical dilemma and an ethical lapse.
Identify and discuss the advantages of a diverse workforce.
List at least three advantages of using blogs in business.
What are the three categories of social networks used by businesses and professionals?