In order to help your readers understand and accept your message
A) use headings and links.
B) include smooth transitions.
C) provide previews and reviews.
D) do all of the above.
When you’re participating in a video interview with a prospective employer
A) focus on your computer screen.
B) read from a prepared script.
C) speak to the camera.
D) multitask via Twitter and Facebook.
Which of the following should be done when determining the appropriate response to a
negative message posted on social media?
A) Correct the information
B) Respond promptly to the comment
C) Respond to all negative comments after researching the issue
D) Take legal action against critics
E) Hold an online conversation with the critic
Which channel and medium combination provides rich nonverbal cues and allows you
to express the emotion behind the message through the uses of physical gestures and
vocal inflection?
A) Oral, digital
B) Oral, in-person
C) Written, digital
D) Visual, printed
E) Visual, digital
Materials in an appendix are NOT incorporated into the text because
A) they are controversial.
B) they include bad news.
C) they are lengthy, or lack direct relevance to the report.
D) they will not be interesting to anyone who reads the report.
E) they give away the recommendations that will be made later in the report.
Which of the following is the process of trying to attract buyers with a product you
don’t intend to sell, then offering them a different product in its place?
A) Remarketing
B) Opt-ins
C) Permission marketing
D) Behavioral targeting
E) Bait and switch
Use of parliamentary procedure
A) tends to slow meetings down.
B) contributes to dissent among participants.
C) helps meetings run more smoothly.
D) is only useful for meetings with more than a dozen participants.
If you receive an offer of employment, your ability to negotiate salary and benefits will
depend on
A) the company’s compensation policies.
B) the strength of the job market.
C) the demand for your skills.
D) all of the above.
Which of the following is an advantage to stating the bad news at the beginning of the
message?
A) The audience will recover from their shock quicker
B) The message can be shorter
C) The main idea will not be identified until the middle paragraph
D) The focus of the message will be on personal factors
E) You will not need to explain to the reader why you are writing
If your slides include yellow titles and text, the best background color would be
A) white, if the slide is for a transparency.
B) a darker shade of yellow.
C) dark blue or purple.
D) orange or red.
Based on the problem statement, how can you determine what specific information will
need to be found?
A) Conduct a preliminary web search to identify topics
B) Look for specific gaps in your information
C) Identify the concepts that can be supported based on current research
D) Conduct a series of secondary research searches
E) Conduct primary research to determine the audience’s level of understanding
Which of the following is an ethical lapse when handling sources?
A) Respecting the privacy of research participants
B) Documenting sources and giving appropriate credit
C) Respecting intellectual and digital property rights
D) Extracting more from sources than they actually provide
E) Specifically stating the intended use of research results
________ are the most common form of content marketing in the mobile arena.
A) Blog posts
B) Search-engine results
C) Downloadable coupons
D) Mobile-optimized videos
E) Embedded links
Which of the following is an example of demographic data you can gather about your
audience?
A) Personality
B) Attitude
C) Lifestyle
D) Cultural expectations
E) Education
Use a ________ when you want to convey your message point-by-point or use logical
steps to build up to a conclusion.
A) convergent presentation model
B) linear presentation model
C) recursive presentation model
D) nonlinear presentation model
Which of the following should be evaluated when reviewing the content of a persuasive
message?
A) The incorporation of evidence to increase credibility
B) An understanding of the needs of the audience
C) The objectivity of your argument
D) An understanding of cultural expectations
E) An indication of your authority and power in the organization
Which one of the following interview questions is discriminatory?
A) Did you graduate from high school?
B) This job requires that you speak Spanish. Do you?
C) Do you have physical or mental disabilities?
D) Do you have the legal right to work in the United States?
E) What title do you prefer?
Which of the following should be included in the body of a routine, positive message?
A) A complete explanation of your point
B) A simple thank you
C) A demanding tone
D) A reminder of all steps involved
E) An indication of follow-up required
During what phase of team evolution do team members discuss their opinions on a
topic and become assertive in establishing their roles?
A) Orientation
B) Conflict
C) Brainstorming
D) Emergence
E) Reinforcement
A hidden agenda refers to
A) a meeting agenda that is not revealed to others outside the meeting group.
B) individuals harboring motives, which they conceal from the rest of the group.
C) an agenda that members must look for before they can attend a meeting.
D) an approach to group dynamics that helps facilitate group functioning.
When outlining the content of your report
A) it is preferable to use informative headings as opposed to descriptive ones.
B) you should use complex language for all headings.
C) keep in mind that you will have to use this same outline for your final report.
D) incorporate headings that will generate interest because they are fun and vague.
E) you should use headings that indicate how you want the reader to feel about the
information.
A(n) ________ defines operational procedures, outlines communication tasks, and sets
responsibilities during a crisis.
A) disaster worksheet
B) crisis management plan
C) emergency succession plan
D) business vulnerability assessment
E) leadership plan
The term ________ refers to decorative elements that clutter documents without adding
any relevant information.
A) shamming
B) visual variance
C) chartjunk
D) data visualization
E) parallelism
Which of the following is one of the roles of support sentences within a paragraph?
A) To provide a summary of the main ideas
B) To eliminate transitions to the next topic sentence
C) To vary sentence length within the paragraph
D) To provide enough details to make the topic clear
E) To replace the topic sentence
Which of the following should you look for when proofreading a document for writing
errors?
A) Style decisions
B) Page numbering errors
C) Line and page breaks
D) Adherence to company standards
E) Typographical mistakes
If an audience is overwhelmed with digital content, which of these distribution methods
could help a message stand out and get noticed?
A) Social network
B) Email
C) Tweet
D) Print
E) Podcast
Which of the following should be incorporated into a speaking outline of a
presentation?
A) Copies of visual aids
B) A copy of the slide deck
C) Delivery cues
D) Three or four main points for each slide
E) Answers to potential questions
Which of the following is one way to move away from the spoken portion of a video?
A) Cut and paste
B) B-roll clip footage
C) Transition
D) Branding element
E) Outro
Clipart cluttering a bar chart is an example of
A) a pictogram.
B) chartjunk.
C) a good way to grab reader interest.
D) convention.
E) balance.
When using the indirect approach to make a negative announcement on a routine
business matter, what should be established in the buffer?
A) Your reasons for the decision
B) An announcement of the negative news
C) As much positive information as available
D) A variety of suggestions and proposals
E) An area of mutual ground between you and the reader
In the middle section of a job application letter
A) present your strongest selling points in terms of their potential benefit to the
organization.
B) include your entire work history, in case the employer doesn’t have time to review
your rsum.
C) address your shortcomings but stress that you’re willing to learn.
D) ask for an interview and include your contact information.
E) tell the reader when you expect their call.
When you’re writing for mobile devices, use ________ to present the most important
information first and provide successive layers of detail that readers can consume, if
they want to.
A) an indirect approach
B) an inverted pyramid style
C) a data-dispersion approach
D) a curvilinear methodology
When you’re delivering a presentation online
A) ask for feedback frequently.
B) wait until the end of the presentation to seek feedback.
C) ask your audience to upload their feedback to your website.
D) don’t worry about asking for feedback.
E) use visual cues from the audience as your source of feedback.
Which type of visual should be used to show the relationships between functions in an
organization?
A) Flowchart
B) Organization chart
C) Bubble diagram
D) Gantt chart
E) Pictogram
Discuss why it is important to be honest when creating a rsum and during the interview
process.
Discuss how to use social media comments to build a personal brand.
Discuss the advantages and disadvantages of using structured slides for presentations.
List at least two types of biased language and explain how to avoid each type.
Why is it important to project the company’s image in all communication, rather than
your own image or personal brand?
What is culture and how does our culture shape society?
What can you do to help others adapt to your language and culture?
Discuss why apologizing in business messages is not always advised.
How can you determine the best structure for writing a proposal?
What advantages does data visualization have over conventional charts and graphs?
In evaluating your performance in mock interviews, what sorts of things should you
(and your interview partner) pay particular attention to?
List two ways that including too many visuals can distract your audience from the main
points of your message.
What are seven guidelines to keep in mind when creating content for business-related
social media?
Briefly describe at least three advantages of a diverse workforce.
Give at least three examples of how podcasts could replace more traditional message
formats in business.
Why is framing an important aspect of video production and how can the process be
improved?
Discuss how to handle a request for a claim or adjustment if your organization is at
fault.
