Which of the following tracks the online behavior of website visitors and delivers
advertising based on what the user appears to be interested in?
A) Behavioral targeting
B) Spam
C) The Federal Trade Commission
D) Remarketing
E) Implied claims
Employees who observe illegal or unethical behavior in the workplace may resort to
________, if they’re unable to resolve the problems through normal channels.
A) “shuffling the deck”
B) “calling the game”
C) “blowing the whistle”
D) “breaking the mold”
When would it be appropriate to write using a passive voice?
A) When making the writing lively and engaging
B) When the writing needs to be direct
C) When attention needs to be focused on a problem rather than the people responsible
for it
D) When taking credit for an action
E) When using personal pronouns
You’re writing an analytical report outlining the benefits of starting a recycling
program. You need to explain how the program meets numerous criteria including
reasonable cost, ease of implementation, and long-term impact. The ________ approach
will probably be the best way to organize your report.
A) 2 + 2 = 4
B) scientific
C) direct
D) yardstick
E) failure analysis
Which type of listening skill requires applying critical thinking skills and evaluating the
quality of evidence?
A) Decoding
B) Remembering
C) Receiving
D) Evaluating
E) Responding
Which of the following is a closed-ended question?
A) Would you rate the proposed expansion plan as likely to succeed or unlikely to
succeed?
B) What do you see as the primary benefit of the proposed expansion plan for your
family?
C) What corporate goals does the expansion help achieve?
D) How will the expansion affect day-to-day operations?
E) How do you think the client will react to the proposal?
Which of the following is an example of when a richer medium would help the
audience understand the message?
A) When the message is non-routine
B) When the message is simple
C) When the audience does not have a preference
D) When a message is urgent
E) When the sender is trying to contain costs
The business advantages of today’s diverse workforce include
A) a wider range of views and ideas.
B) a broader talent pool from which to recruit.
C) a better understanding of diverse, fragmented markets.
D) all of the above.
When you’re writing a routine reply to a positive message, your readers will generally
be ________ what you have to say, so you can use the ________ in your reply.
A) interested in; direct approach
B) resistant to; indirect approach
C) disinterested in; direct approach
D) in tune with; indirect approach
Which of the following is a tool used by effective listeners to increase focus on the
speaker?
A) Passive listening
B) Taking as few notes as possible
C) Using the same style in all situations
D) Staying focused on the speaker and content
E) Identifying stylistic differences
Why are enterprise messaging systems being used by more businesses?
A) The response times are reduced to allow more thoughtful responses
B) They are better at enabling and capturing communication flows needed for team
work
C) They avoid mimicking conversations
D) Anyone can access the system and participate in the conversations
E) There are no centralized control mechanisms on the Internet
Which of the following is one of the key responsibilities of a meeting leader?
A) Explaining their knowledge of the subject before allowing others to participate
B) Reciting the agenda
C) Keeping the discussion on track
D) Limiting participation of members
E) Taking minutes of the meeting
Most business presentations are intended to
A) entertain or enlighten the audience.
B) showcase your presentation skills.
C) inform or persuade the audience.
D) amaze the audience with technology.
The benefits of a product can be
A) practical but not emotional.
B) emotional but short term.
C) both practical and/or emotional.
D) neither practical nor emotional.
E) short term but not practical
The preferred title for women in business is ________, unless the individual says
otherwise.
A) Mrs.
B) Miss
C) Ms.
D) Madam
Which of the following can be done if a search-engine query is not generating enough
results, or too many results?
A) Only look at the first page of results
B) Use consistent terms for the search
C) Switch to an enterprise search engine
D) Adjust the scope of the search
E) Use a different database
When receiving a request for information, why is it helpful to ask the requestor
questions about how the information will be used?
A) To gather additional information
B) To help find focus
C) To better uncover audience needs
D) To ensure information is accurate
E) To ensure information is ethical
The synopsis of a formal report is
A) a brief overview of the report’s most important points.
B) a fully developed “mini” version of the report.
C) usually from one to five pages in length.
D) a list of all the headings and subheadings in the report.
The term ________ represents the use of game thinking in mobile apps and web
services to engage audiences.
A) gamification
B) contest simulation
C) shadow boxing
D) event-based learning
Using the term crippled in business communication is an example of
A) the “you” attitude.
B) emphasizing the positive.
C) disability bias.
D) none of the above.
Which of the following is a measure of how effectively a company is engaged with
online stakeholders?
A) Target marketing
B) Sentiment analysis
C) Reputation analysis
D) Brand socialization
E) Cold calling
During which phase of the listening process do you store information for future use?
A) Decoding
B) Remembering
C) Receiving
D) Evaluating
E) Responding
Which of the following is the first stage of the interview process and is designed to
eliminate those who are not a good fit for the position?
A) Offer
B) Screening
C) Final
D) Selection
E) Open-ended
When choosing a background for your slides, the most effective approach is to
A) use dark colors such as blue.
B) pair complex patterns with intricate borders.
C) choose a simple design.
D) make every background the same.
E) use soft, soothing imagery.
In an unsolicited proposal, the letter of transmittal should follow the pattern for
A) informative messages.
B) educational messages.
C) persuasive messages.
D) collaborative messages.
Business professionals know that ________ is the attempt to change an audience’s
attitudes, beliefs, or actions.
A) deception
B) falsification
C) persuasion
D) trickery
E) manipulation
All of the following tips EXCEPT ________ will help succeed when posting rsums in
an online environment.
A) taking advantage of social networking
B) remembering that your online presence is a career-management tool
C) expecting that employers will retrieve your rsum from a website
D) submitting your rsum via the method and medium that each employer prefers
If you face hostile or difficult questions during a question-and-answer session
A) enlist the help of the audience to ridicule the questioner.
B) respond honestly and directly while keeping your cool.
C) stand your ground and answer the questions aggressively.
D) ignore anyone who asks such questions and change the subject.
E) have the person asking the question to explain their point of view.
The desire phase of a conventional marketing or sales message should
A) cut through “the clutter” to get your audience’s attention.
B) offer just enough information to build interest in the product or service.
C) expand on your explanation of how the product or service will benefit the audience.
D) include a persuasive call to action.
E) offer discounts and premiums if the item is bought right now.
To respond to the increase in mobile technology use, what are some companies doing
when designing websites?
A) Adding additional links to their traditional website
B) Eliminating browsing features from websites
C) Incorporating key pads
D) Using a mobile-first approach
E) Making information available 24 hours per day
As it applies to writing a business report, use ________ to compose sentences that are
uncluttered, carefully worded, and coherent.
A) accuracy
B) balance
C) clarity and logic
D) proper documentation
Discuss the goals of the employer during the interview process.
Discuss how to effectively preview a message for an audience.
What is ethnocentrism, and how can it be overcome?
Explain how to apply the three-step writing process to instant messages.
Discuss the additional elements of planning that are involved in virtual meetings.
Describe crowdspeaking and how it is used.
Briefly explain why the ability to work effectively in teams is so important in business.
Identify the tasks involved when using a professional manner to refuse claims or
requests for adjustments.
Discuss guidelines for writing an analytical report that focuses on conclusions.
How should the format of a message change for viewing on a mobile device?
List at least three general situations in which you would send a printed version of a
business message instead of using an electronic medium.
Discuss the difference in high-context and low-context cultures.
Offer some practical suggestions for overcoming anxiety related to public speaking.
Discuss the steps in developing an audience profile.
What is the advantage of having a good understanding of intercultural communication?
How can transitions be incorporated into a document?
