Which skill do the majority of top executives say is the most important skill needed in
the workplace?
A) Writing
B) Listening
C) Organizing
D) Speaking
E) Relationship management
Which of the following makes Twitter and other microblogs a good option for
crowdsourcing?
A) Ease of retweeting
B) Content curation capabilities
C) Their social networking aspects
D) Cost
E) They act as standalone systems
When adapting to other cultures, the “Golden Rule” is
A) a helpful principle to follow.
B) less effective than treating others the way they want to be treated.
C) helpful, but only in Asian countries.
D) none of the above.
Which of the following can be done to create a close to a message that is respectful to
the audience?
A) Create some hope for future opportunities
B) Explain why the news seems negative but can be helpful in the long term
C) Include a statement of confidentiality
D) Understand the impact the news is likely to have on the recipient
E) Avoid offering alternative solutions
In the marketplace of today, ________ are the primary means of socializing companies
and brands.
A) sports arenas
B) primetime commercials
C) social networks
D) magazine advertisements
Which of the following is a brief overview of a report’s most important points?
A) Introduction
B) Appendix
C) Synopsis or abstract
D) Table of contents
E) Title fly
Which of the following will help prove that your proposal is workable and feasible for
your audience?
A) Show it is consistent with the audience’s capabilities
B) Include a plan of action with a generic task list
C) Make the proposal letter perfect, inviting, and readable
D) Hire management consultants to convince the audience you have the skills and
knowledge needed
E) Use proposal-writing software
While you’re interviewing for employment, record ________ in a notebook or simple
database about each company.
A) contact information for each interviewer
B) the status of follow-up communication
C) upcoming interview appointments
D) all of the above.
Expert presenters often structure specific slides around a ________ that helps organize
and explain the points they are trying to make.
A) general topic
B) key visual
C) graph
D) conceptual cluster
E) chart
Which of the following is the outcome when someone’s name, photograph, or other
aspect of identity is used without permission?
A) An endorsement
B) An invasion of privacy
C) Breach of contract
D) Bait and switch advertising
E) Evidence of a claim
Whereas ________ proposals are used to request decisions from managers within an
organization, ________ proposals are directed to parties outside the organization.
A) formal; informal
B) internal; external
C) solicited; unsolicited
D) external; internal
E) solicited; formal
All of the following EXCEPT ________ can help you convert presentation anxiety into
positive energy.
A) knowing your subject matter
B) concentrating on your message and your audience
C) focusing on delivering a perfect presentation
D) making eye contact with friendly audience members
The most popular visual aids for business presentations are
A) flipcharts.
B) whiteboards.
C) slides.
D) overhead transparencies.
E) handouts.
Most employers interview an applicant ________ before deciding to make a job offer.
A) once
B) multiple times
C) over the phone
D) in a team interview
E) as a group
According to the concept of emotional intelligence, if you’ll be speaking to people you
don’t know and you can’t find out more about them
A) don’t worry because you can adjust to their needs on the fly.
B) always put your own needs before their needs.
C) rely on chance and circumstance to help you relate to their needs.
D) use common sense and imagination to relate to their needs.
Why is it important to make it clear what you are asking for when sending an email
message?
A) Businesspeople get hundreds of emails a day and have to determine which they are
most interested in
B) To prevent the message from getting too long or complex
C) People are likely to ignore the message if they are unclear about what you want
D) Businesspeople may not understand the acronyms you are using
E) To eliminate distractions caused by font, color, and type
Which type of word represents things that can be seen or touch?
A) Precise
B) Concrete
C) Connotative
D) Abstract
E) Denotative
How can a writer increase the chance that a message will be remembered and retrieved
by the receiver?
A) Incorporate the Internet of Things whenever possible
B) Be sensitive to the audience’s wants and needs
C) Tell the audience how the message fits their perception of reality
D) Develop the message based on cultural beliefs
E) Instruct the audience in proper decoding techniques
Another term for online word-of-mouth marketing is ________, which refers to the
transmission of messages in much the same way that biological viruses are transmitted
from person to person.
A) sequential selling
B) viral marketing
C) content contagion
D) cyber schmoozing
Why might a message need to be longer when the audience is skeptical or hostile?
A) There will be fewer supporting points to win over the audience
B) The message can then be focused on conclusions and recommendations
C) You will have a better opportunity to use a direct format for the message
D) The audience will not understand the main idea of the message
E) You will have to build a consensus about the controversial subject
Business writers use bulleted and numbered lists to accomplish all of the following
EXCEPT
A) simplifying complex subjects.
B) helping readers locate key points.
C) enhancing the visual impact of their ideas.
D) adding decorative elements to their messages.
Which of the following can be done to help minimize analysis errors in data sets?
A) Avoid faulty comparisons
B) Try to extract insights that justify the data
C) Use visuals to manipulate that data to support your argument
D) Use the data sets as a way to summarize
E) Use specific numbers from the data sets when determining averages
Which of the following is an advantage of making multiple passes in the proofreading
process?
A) You will not need to use perceptual tricks
B) You will need to be less vigilant
C) You can review digital documents without printing
D) You can focus on a different aspect of document quality each time
E) You can read large amounts of information at once
Which section of a report presents and interprets information gathered during an
investigation?
A) Transition
B) Review
C) Close
D) Body
E) Introduction
When you’re writing content for social media,
A) write in a corporate voice.
B) write informally, but not carelessly.
C) write from an objective third-person point of view.
D) don’t worry about revising or proofreading what you’ve written.
Which of the following is one of the advantages of using free-form slides in a
presentation?
A) They are easy to create
B) They create consistent design schemes for the presentation
C) They provide complementary information through the use of text and visuals
D) They can be created quickly
E) They usually offer a variety of templates
Starting with your initial contact and continuing throughout the interview process, you
should
A) stress how much getting the job will mean to you.
B) press for a decision because you are scheduled for other interviews.
C) let the employer determine how to use your knowledge, skills, and abilities.
D) explain how your skills and accomplishments will meet the needs of the employer.
E) be honest about the pay and benefits you expect to receive once hired.
Which of the following is one way using plain language in writing can help save the
organization money while increasing productivity?
A) The message supports all user needs
B) The message does not require a translation from an active to passive voice
C) International audiences are more likely to do business with you
D) The message is easier to understand
E) Messages include more detail
Which of the following are online presentations that people can view live or download
to view later?
A) Webcasts
B) Screencasts
C) Twebinars
D) Backchannels
E) Nonlinear presentations
What does every successful presentation begin with?
A) A linear structure that introduces the topic
B) A brainstorming session to determine the main idea
C) An idea of what the audience will be most interested in
D) A clear understanding of the main idea you want to share with the audience
E) The potential scope of the message
When choosing words to convey a message, successful writers pay attention to
A) convenience and mannerisms.
B) correctness and effectiveness.
C) metaphors and euphemisms.
D) connotation and vocalization.
To create messages that are powerful, how should sentences be structured?
A) With a variety of connotative words
B) With the right mix of jargon and buzzwords
C) With the best sentence type chosen to communicate each point you want to make
D) As strong sentences that utilize clichs
E) As a series of concrete ideas
When you’re determining the best way to distribute a business message, consider
A) cost of distributing the message.
B) convenience for you and your audience.
C) security and privacy concerns.
D) all of the above.
Briefly describe at least three advantages of using lists in business documents.
What is the difference between a solicited and an unsolicited proposal?
Identify eight techniques for effective proofreading.
How can you guard against mistakes and misinterpretations when using data sets?
Discuss the factors that should be considered when choosing the best way to distribute a
message.
How can mobile blogs and mobile podcasting be effective tools for use with digital
devices?
Explain the importance and process of proofreading.
Briefly explain the difference between descriptive headings and informative headings.
List at least three guidelines to follow if you want to achieve a conversational tone in
business messages.
In a longer presentation, how does your purpose influence the way you organize your
material?
When your AIDA message uses an indirect approach and is delivered by email, what
are two challenges to keep in mind as you write the subject line?
What three goals should you have when answering routine requests and a potential sale
is involved?
Describe how to balance abstract and concrete words in a business message.
Discuss steps to take before terminating an employee.
What can be done to make a message more concise?
If you are new to a company, what is the best way to decide what type of dress is
appropriate in that organization?
In preparing to write persuasive messages, what two categories of information are vital
to assess the needs of your audience and what do the two categories include?
What role does conversation marketing play in promotional messages for social media?
Discuss the appropriate writing style when composing a rsum.
Discuss the impact culture has on our communication style.
