COMM 69640

subject Type Homework Help
subject Pages 9
subject Words 2638
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
You can plan for important business exchanges via IM by viewing them as
A) invitations to discuss personal matters.
B) conversations with specific goals in mind.
C) opportunities to save time by multitasking.
D) routine events that don't require formalities.
When you're using a direct approach to present a report, use ________; however,
________ will be more effective, if you're using an indirect approach to present a
report.
A) descriptive headings; informative headings
B) structured headings; unstructured headings
C) informative headings; descriptive headings
D) parallel headings; decorative headings
E) unstructured headings; subheadings
Which of the following will help a writer create a conversational tone in a message?
A) Use texting for writing whenever possible
B) Brag about expertise to enhance credibility
C) Use personal phrases and an intimate tone
D) Add occasional humor to lighten the mood of the message
E) Avoid clichs and complicated sentences
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Which of the following is NOT a way that teams help organizations to succeed?
A) Increase information and knowledge
B) Increase groupthink among members
C) Increase performance levels
D) Increase diversity of views
In a given culture, prevailing customs and attitudes that pertain to roles and status will
influence the
A) attitudes about instant gratification and long-term investing.
B) expectations for who communicates with whom, what they communicate, and in
what way.
C) level of tolerance for people from other cultures or with divergent points of view.
D) flexibility with which employers and workers plan each business day.
Which of the following best describes proactive behavior as a way to successfully
resolve conflict?
A) Have those involved in the conflict discuss issues on a regular basis
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B) Encourage members to get feelings out in the open
C) Identify factual reasons for the source of the conflict
D) Deal with minor conflicts before they become major issues
E) Insist on fair outcomes instead of following the rules
Which of the following is a disadvantage of using too many short sentences in a
document?
A) The writing becomes choppy
B) Short sentences will lack the punch and impact of longer sentences
C) Short sentences usually have complicated structures
D) Short sentences are more difficult to skim
E) Short sentences don't contain enough information to be usable
Which of these techniques can be used to simplify reading on a mobile device?
A) Linear organization
B) Preview boxes
C) Graphics such as tables
D) Sidebars with embedded links
E) Stronger topic sentences
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All of the following statements EXCEPT ________ represent opportunities associated
with online presentations.
A) Online presentations enable communication with a geographically dispersed
audience.
B) Online presentations facilitate human moments that travel across the digital divide.
C) Online presentations allow project teams to meet at a moment's notice.
D) Online presentations save time and money by minimizing or eliminating travel costs.
The challenge of ________ is a direct result of the proliferation of social media and
other communication technologies.
A) researching and developing new products and services
B) communicating up and down a company's supply chain
C) attracting and recruiting qualified applicants for employment
D) responding to online rumors and attacks on a company's reputation
E) avoiding unethical dilemmas at the workplace
If you'll be presenting in a well-lit room, use ________ for the background and
________ for the text in your slide deck.
A) dark colors; dark colors
B) light colors; dark colors
C) dark colors;light colors
D) light colors; light colors
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If you're responding to a claim and your company is at fault, it is best to
A) avoid sympathizing with the customer, since it can lead to lawsuits.
B) do all you can to discourage further correspondence.
C) take (or assign) personal responsibility for setting matters straight.
D) be vague about when the claim may be resolved.
E) apologize for personally creating the problem.
Basically, a ________ is the social media interface between a company and its external
stakeholders.
A) media maven
B) community manager
C) social media networker
D) computer marketing manager
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Personality, lifestyle, and attitudes are assessed through
A) demographic surveys.
B) psychographic studies.
C) inkblot tests.
D) examinations of census data.
Each social network is a unique environment with its own communication norms. As
you're adapting to the expectations of each network, be sure to
A) adopt a different persona for each network that you join.
B) let your feelings and moods determine how you present yourself.
C) maintain a consistent personality across all networks in which you're active.
D) pay attention to what other community members are doing, and then go with the
flow.
When you're verifying the design plans for your presentation, apply all of the following
techniques EXCEPT ________ before you start creating your slides.
A) using your time wisely
B) letting the visuals drive your message
C) matching your style to the subject matter
D) letting simplicity be your guide
page-pf7
Which of the following is a disadvantage to using structured slides?
A) It is easy to add too many bullet points
B) The text heavy slides all look alike
C) Information can be included with text and visually
D) There is a limited amount of information delivered at one time
E) Priorities in the information is hard to determine
Which of the following is an attempt to change an audience's attitudes, beliefs, or
actions?
A) Persuasion
B) Planning
C) Analysis
D) Motivation
E) Psychographics
page-pf8
If you decide to include a career objective in your rsum, present it a way that relates
your qualifications to
A) as many jobs as possible.
B) the employer's needs.
C) your personal needs and desires.
D) your relationship to the global community.
If you're planning to use a video in your presentation, make sure it's
A) a full-length feature.
B) capable of delivering a universal message.
C) brief, relevant, and interesting.
D) suitable for taking the place of your presentation.
E) saved for the end of the presentation, making it more memorable.
At which point in the planning process should you determine the precise information
required for an audience?
A) When gathering information
B) When uncovering audience needs
C) When finding your focus
D) When ensuring accurate information
E) When ensuring all information is ethical
page-pf9
Primary research refers to
A) new research done specifically for your current project.
B) the evidence that stands out in your report.
C) the research you conduct first.
D) research that is fairly easy to conduct.
E) research that is conducted in a consistent manner every time.
If there are deadlines for the request, where should those be stated?
A) The opening paragraph
B) In the explanation section
C) In the middle paragraph
D) Before specific questions are listed
E) In the courteous close
How does a mobile-first approach to websites affect their design?
A) Websites include more links and search features
B) Websites can be viewed on a PC then linked to tablets
C) Websites are incorporating more graphics
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D) Websites are designed to be more colorful and interactive
E) Websites are designed for optimum viewing on smartphones and tablets
When you're writing a report, be sure to adapt to your audience by
A) being sensitive to their needs.
B) controlling your style and tone.
C) building strong relationships with them.
D) all of the above.
You should always close your speech
A) on an encouraging and memorable note.
B) by leaving the audience with a feeling of incompleteness, which you can resolve in
the question-and-answer period.
C) with something dramatic or flamboyant.
D) by introducing some new ideas for the audience to think about.
E) by seeking and encouraging action on the part of the audience.
page-pfb
When should differences in color, shape, and size be used to highlight the differences
between quantities in a chart?
A) When you want to show consistency
B) When you need to create contrast
C) When you want to achieve visual balance
D) When you want to balance opposing elements
E) When you want to eliminate chartjunk
To achieve the best physical appearance for your rsum, you should
A) have it prepared by a professional artist for esthetic appeal.
B) make subheadings easy to find and easy to read.
C) use colored paper.
D) use a variety of typefaces in various colors.
E) add unique elements to make you stand out from the crowd.
Which of the following is a word or phrase that expresses a thought without having
negative connotations?
A) Tone
B) Biased language
C) Credibility
D) Sincerity
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E) Euphemism
________ involves the practice of accepting multiple cultures on their own terms.
A) Cultural uncertainty
B) Cultural flexibility
C) Cultural competency
D) Cultural pluralism
All of the following EXCEPT ________ are important functions of a transmittal
document in a formal report.
A) introducing the report
B) offering to provide additional information or assistance
C) authorizing the completion of the report
D) acknowledging help received while preparing the report
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In the workplace of today, most business communication efforts will involve the
________ combination.
A) written medium, print channel
B) oral medium, digital channel
C) written medium, digital channel
D) visual medium, print channel
A ________ is written to validate a decision that has already been made.
A) project proposal
B) progress report
C) compliance report
D) justification report
E) strategy analysis
The ability to convey nonverbal subtleties such as facial expressions and hand gestures
makes ________ particularly good for negotiations, collaborative problem solving, and
other complex discussions.
A) conference calls
B) telepresence
C) instant messages
D) video blogs
page-pfe

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