STM 71541

subject Type Homework Help
subject Pages 25
subject Words 6261
subject Authors Courtland L. Bovee, John V. Thill

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When you respond to a question posted on a community Q&A site, your answer is
nothing more than a quick fix for a short-term problem.
Readers can get a more out of a document just by reading its descriptive headings than
by reading its informative headings.
In complex or emotionally charged situations, use text messaging to help you establish
or maintain a business relationship.
The term "slideument" refers to a slide set that balances visual and textual elements
perfectly.
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Most employers now conduct online searches to learn more about promising
candidates, and many have rejected applicants because of what those searches yield.
Discuss professionalism and explain the six distinct traits of a professional.
The rsum should be based on what a candidate is looking for, not what the employer is
looking for.
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Wireframes identify all the likely entry points to a website, without showing navigation
within the site.
Most media can only be distributed through one channel.
Demographic information includes people's psychological characteristics, such as
personality, attitudes, and lifestyle.
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One reason listening is often difficult is because people speak faster than the listener
can think.
The term framing refers to gathering secondary camera footage that you can use when
you're editing a video.
Strong communication skills are important even for employees with technical skills,
such as engineers and accountants.
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The median value of a group is the sum of all the values in a series divided by the
number of values in that group.
When you're using digital media to write a message, you don't need to worry about
grammar, spelling, or clarity.
Your ability to listen effectively will have little effect on your long-term career
prospects.
As it applies to the contemporary workplace, the idea of diversity is limited to issues of
race and ethnicity.
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Conflict can be a constructive part of teamwork.
Senior executives spend less and less of their workday communicating as they take on
more leadership responsibility.
You will communicate more successfully with an international audience if you speak
slowly and distinctly and pause frequently.
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Few users of mobile devices rely on cloud-based services for support.
When receiving constructive feedback, you should always defend your work to
maintain your professional credibility.
Simple and short messages require as much planning as long reports.
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If you're responding to an advertised job opening, your application letter only needs to
rehash the information from your rsum.
Honor and progress are concrete words.
Poorly planned visuals are often more noticeable than grammatical errors in the text of
your report.
Old-school chalkboards and whiteboards are inappropriate for serious business
presentations.
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Although recruiters expect rsums to be written carefully, most of them will tolerate a
few typos.
Local expressions and slang will clarify a message for the person you are
communicating with.
Since termination letters are highly controversial, you should never deliver them in
person.
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Mobile devices make it more difficult for a reader to follow the thread of a message.
Most catastrophes can be predicted and prepared for.
Which of the following can keep free-form slides visually unified?
A) Bullets
B) A mix of color and fonts
C) As few slides as possible
D) Consistent design elements
E) An easy to use template
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How does mobile connectivity create more engaging experiences for users?
A) Guarding against information overload
B) Through the use of interactivity
C) By making communication more personal
D) By incorporating gamification devices
E) By eliminating the information technology paradox
Which of the following should be presented in the introduction of an unsolicited
proposal?
A) Requirements specified in the RFP
B) Details on the proposed solution
C) Anticipated results of the solution
D) A summary of the problem you want to solve or the opportunity you want to pursue
E) A confident, passionate expression of your skills and abilities
Which of the following website tools can you use to stand out as an expert in your
field?
A) A statement on ethical issues tied to a website
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B) FAQs
C) Private email
D) An authentic voice
E) Content curation
Which type of interview requires the candidate to actually perform some job-related
tasks?
A) Stress
B) Unstructured
C) Working
D) Situational
E) Group
When using the direct approach for a claim or adjustment, what should you include in
the body of your message?
A) Specific explanation of the details
B) A clear statement of the problem
C) A specific statement indicating what you want done
D) A statement that conveys your desire to find a solution
E) An offer to continue the relationship if they resolve the issue
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If you are planning a career change and want to deemphasize lengthy unemployment or
lack of career progress, the best organizational plan for your rsum would be
A) chronological.
B) functional.
C) targeted.
D) indirect.
E) persuasive.
In which phase of the AIDA model does the writer encourage the audience to hear more
about the problem, idea, or product?
A) Audience
B) Attention
C) Interest
D) Desire
E) Action
How can mobile connectivity accelerate decision making and problem solving in an
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organization?
A) By giving information to the right user, exactly when it is needed
B) By creating more engaging experiences for user
C) By creating apps geared at customers
D) By improving the customer service process
E) By eliminating experts within the company
Using short paragraphs will help you improve the readability of your business messages
because
A) they will make your writing look inviting.
B) they can help you emphasize your ideas.
C) they are easier to read than long paragraphs.
D) all of the above.
Which of the following should be considered during the first round of proofreading and
revision?
A) Checking spelling and grammar
B) Making sure visual aids match the text
C) Inserting heading and subheadings
D) Including all the key points researched
E) Making sure the document accomplishes its goals
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A ________ studies events that happened in the past, with the hope of learning how to
avoid similar failures in the future.
A) market analysis report
B) due diligence report
C) failure-analysis report
D) feasibility report
E) baseline report
Which of the following should be considered when developing visuals for viewing on
mobile devices?
A) Using color
B) Establishing a priority and sequence of information
C) Using links for visuals
D) Safely eliminating the visuals
E) Moving all visuals to the end
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Which of the following can be done to make paragraphs as effective as possible when
composing a document for mobile readers?
A) Keep to one sentence with an option to click a link for more information
B) Make each paragraph as short as possible
C) Use transitional paragraphs
D) Add connotative words wherever possible
E) Replace paragraphs with visual elements
Which of the following is one of the advantages of paraphrasing a secondary source
instead of using a direct quote?
A) You can create a choppy feel in the writing
B) You can use vocabulary that the audience is more familiar with
C) You can mimic the tone of the original writer
D) You do not have to cite the source
E) You can more easily vary the tone of important sections
When organizing a speech, use the indirect approach if your purpose is to ________
and the audience is ________.
A) entertain; resistant
B) motivate; receptive
C) persuade; resistant
D) inform; receptive
E) entertain; receptive
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When you're writing a message of appreciation
A) keep it brief and superficial.
B) avoid drawing attention to specific circumstances.
C) mention the names of those whom you want to acknowledge.
D) give yourself a "pat on the back" for taking the time to recognize a job well done.
E) keep the message vague and general.
How should reasons for a termination be presented to an employee?
A) In as direct a format as possible to prevent misunderstanding
B) As fair and nondiscriminatory
C) Using an indirect format with reasons implied rather than clearly stated
D) As a personal plan to improve performance on future jobs
E) As being approved of by the company's legal team
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You can use an agreement strategy to write an effective buffer statement if you
A) find an attribute or achievement to compliment.
B) express sincere thanks for receiving something.
C) demonstrate that you understand the reader's goals and needs.
D) discover a point on which you and the reader share similar views.
E) want to identify points where the reader should understand your view.
Rather than subscribing to a public microblogging service, some companies implement
________ that are intended for internal use only.
A) localized transmission systems
B) proprietary message protocols
C) internal micromessaging systems
D) corporate communication circuits
Most business communication should aim for a ________ tone.
A) formal
B) colloquial
C) conversational
D) confrontational
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The purpose of the interest section of a persuasive message is to
A) capture attention.
B) show that your product is well-suited to your audience.
C) increase the audience's desire to take the action recommended in the message.
D) get the reader to act immediately.
E) indicate areas of faulty logic by the audience.
The answers you receive from a person you're interviewing will be influenced by
A) the types of questions you ask.
B) the way you ask your questions.
C) his or her cultural and language background.
D) all of the above.
Which of the following can act as the central hub for a company's social media
network?
A) Blog
B) Community manager
C) Content curation site
D) Content marketing
E) Private network
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Which of the following is a measure of believability based on reliability and trust?
A) Timeliness
B) Awareness
C) Credibility
D) Effectiveness
E) Hyperbole
If the audience for your presentation will be interested in but neutral to what you have
to say
A) reward their goodwill by speaking in a relaxed, confident manner.
B) dismiss their concerns and persuade them that they are mistaken for feeling that way.
C) consider the indirect approach to find common ground and diffuse skepticism.
D) build your credibility as you present compelling reasons to accept your message.
E) eliminate background information.
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When writing an RFP, why should you avoid asking for information that isn't relevant
to your decision-making process?
A) Bidders will not have enough time to respond
B) Bidders might focus on the wrong information and not write the proposal correctly
C) Proposal writing software will not recognize the type of information needed and fail
D) Tracking the proposal responses will be more difficult
E) It might discourage some potentially attractive bidders from responding
A company that emphasizes ________ will encourage short-term sacrifices for the
promise of better outcomes in the long term.
A) a deterministic outlook
B) a live-for-the-moment mentality
C) an orientation toward the future
D) a laissez-faire approach to planning
Which of the following is an advantage of using short words and phrases in a
document?
A) They eliminate non-essential words
B) Redundancies can be added
C) It is easier to begin the sentences with "It is" or "There are" starters
D) The sentence structure is clarified
E) They tend to be more vivid and easier to read
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The two most common purposes of business presentations are to
A) analyze and synthesize.
B) regulate and validate.
C) inform and persuade.
D) illustrate and entertain.
E) buy and sell.
All of the following EXCEPT ________ are categories of informational reports.
A) reports to monitor and control operations
B) reports to demonstrate compliance
C) reports to document progress
D) reports to assess opportunities
Which type of presentation has a predefined flow, from start to finish?
A) Nonlinear
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B) Screencast
C) Linear
D) Backchannel
E) Twebinar
When should you consider developing a message using a written medium with a print
channel?
A) When you want to make a formal impression
B) When you want to avoid creating a permanent record of the message
C) When you want the message to be added to other electronic messages
D) When you want to be able to change the message at a later date
E) When your audience is geographically dispersed
Which aspect of the formal work plan describes what you plan to accomplish and
defines the limits of your work?
A) Statement of the purpose and scope of your investigation
B) Statement of the problem and opportunity
C) Discussion of tasks to be accomplished
D) Working outline
E) Statement of the products or activities that will result from the investigation
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In computer graphics, a template
A) is a tool for creating curves and geometric shapes.
B) helps ensure an effective design, saves time, and makes decision making easier.
C) is any kind of chart generated by a spreadsheet or illustration program.
D) is a tool for creating classic architectural views.
E) eliminates the need to add text to explain the visual.
Discuss the advantage of using mobile-specific capabilities.
When you're using a search engine to find information on the Internet, what illusion
should you be aware of?
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Discuss three considerations in verifying the quality of visuals.
Describe at least three common employment messages that follow an interview.
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Why are analytical reports more challenging to write than informational reports?
You are faced with informing your supervisor about massive production delays.
Company policy dictates that you must provide this information in writing. What
questions should you consider when deciding between the direct and indirect
approaches for your message?
Briefly explain problem factoring.
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List at least five items to you should take to every interview.
Briefly describe at least three meeting technologies that make it easy for virtual teams
to interact.
Discuss why it is important to deliver negative news in as positive manner as possible.
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Why is it important to connect with people personally instead of always using
technology tools?
What is location-based social networking? Why is it important to business
communication?
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Explain how information architecture functions as an outline for web design.
Discuss how to adopt the "you" attitude.
How can an organization encourage the value of whistle-blowing within the
organization?
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Discuss the similarities between social media and mobile communication.
What are the two benefits of stating the bad news at the beginning of a negative
message?
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