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a company that has not announced a job opening that is a good fit for you?
A) Building interest
B) Prospecting
C) Closing
D) Interviewing
E) Screening
When should complex sentences be used?
A) To express one main thought
B) To express a series of related subordinate clauses
C) To make a statement and ask a question
D) To express one main thought and one subordinate thought
E) To express one complex idea at a time
Why are some employers suspicious of functional rsums?
A) The rsum tends to focus more on the job than on the skills
B) The rsum focuses on supporting skills claims instead of the skills
C) Employers have to spend too much time reading them to determine what a candidate
can do
D) Employers want to see the names of the organization
E) The rsum can obscure a candidate's work history
Which of the following will help when handling a crisis?
A) Identifying favorite media representatives
B) Telling the whole story, completely and honestly
C) Discussing products and services the company makes that will be used during the
crisis
D) Identifying and blaming the source of the crisis
E) Refusing to answer questions until the crisis is resolved
Most simple requests can be handled by explaining
A) what you want to know or want the reader to do.
B) why you're making the request.
C) why it may be in your reader's interest to comply.
D) all of the above.
In what stage of the writing process does podcasting differ the most from other written
communication?
A) Planning
B) Writing
C) Completing
D) Organizing
E) Distribution
Which of the following allows a user to control computers with motion, such as moving
their eyes?
A) Visual symbolism
B) Connotative ability
C) Haptics
D) Visual literacy
E) Gestural computing
Which of the following represents a correlation between two variables?
A) A cause-and-effect linkage between two factors
B) The sum of two items in a group
C) The relationship between subsets of data for each item
D) A simultaneous change in both variables
E) A definite pattern over time
When writing in English for non-native English speakers, what is one way you can help
to clarify your message?
A) Choose words carefully
B) Add extensive detail
C) Use longer paragraphs
D) Eliminate transitions
E) Spell out numbers and dates
Answering the question, ________, will help you define the problem you need to
address in an analytical report.
A) What needs to be determined?
B) Why is this issue important?
C) Who is involved in the situation?
D) All of the above
Which of the following is one of the drawbacks of social media for businesspeople?
A) The inability to respond to comments
B) Limited control over messages
C) The amount of time it takes to maintain a site
D) Having to be transparent and honest
E) Creating specific and meaningful headlines
What is the key reason why strong communication skills are important for your career?
A) You might be asked to interact with customers
B) You might have to communicate with employees who work in technical areas
C) You must be able to express your thoughts clearly and persuasively
D) You might later want to start your own business
E) You must be able to respond to the changing nature of the work environment
Who are considered to be the most enthusiastic fans of your company and its products?
A) Product champions
B) Conversational marketing experts
C) Journalists
D) Communities of customers
E) Bloggers
A complex sentence consists of
A) two independent clauses joined by a coordinating conjunction.
B) a single subject and a single predicate plus any modifying phrases.
C) two or more independent clauses along with all modifying phrases.
D) one main thought and one or more subordinate thoughts.
If the audience for your report is likely to accept what you have to say, focus on
A) the logical arguments in your report.
B) your conclusions and recommendations.
C) the benchmarks used to compile your results.
D) the criteria used in your decision-making process.
E) using the yardstick approach to prove your central message.
A letter rejecting a job applicant should
A) avoid explaining why he or she was not selected.
B) point out the applicant's shortcomings.
C) be as personal as possible.
D) be as long as possible.
E) offer advise on how to improve their interview skills.
In addition to the quantity of the information provided, how else can you be sure the
information is meaningful to the audience?
A) Use quality, accurate information
B) Use free writing
C) Listen to their inner critic
D) Find a focus
E) Write only to primary audience members
Which type of visual should be used when you need to present detailed and specific
information?
A) Table
B) Pie chart
C) Drawing
D) Flowchart
E) Diagram
Which of the following will help make a report clear and logical?
A) Include all essential information even if it doesn't support your line of reasoning
B) Tell the readers what they need to know, but no more, and no less
C) Identify ideas that belong together and organize them so they are easy to understand
D) Use primary and secondary sources and give proper credit to sources
E) Present all sides of the issue fairly and equitably
Which of the following should be included in the recommendations so the audience
knows how to properly respond?
A) Information on others who have received the data from the report
B) References that can be used to verify information
C) An indication of how the recommendations where developed in order to show their
validity
D) The next step to take to act on the recommendations
E) An interpretation of facts and other information from the report
In the formal communication network, what type of communication path is used when
information flows from leadership to employees?
A) Upward
B) Horizontal
C) Vertical
D) Downward
E) Multidirectional
Website authors use the ________ to cover the most important information briefly at
first and then to gradually reveal successive layers of detail.
A) beginning, middle, end approach
B) unfolding scroll theory
C) inverted pyramid style
D) sequential plan
During which step of the planning process should you determine the channel and
medium for a negative message?
A) Writing
B) Sending
C) Completing
D) Evaluating
E) Planning
During which step of the writing process should a document be proofread?
A) After each paragraph
B) At any time during the writing stage
C) Before a final product is created
D) When completing the message
E) Several times as needed
The approach you take for an application letter depends on whether
A) you're looking for other career opportunities.
B) you're presenting your rsum in a chronological or a functional format.
C) you think the salary requirements of the job are appropriate.
D) you're applying for an identified job opening or whether you're prospecting.
E) you have the required skills asked for or you have many, but not all requested.
When determining how to compose a scene, how can you be sure the background is
tasteful and appropriate for the message?
A) Increase the optical zoom
B) Verify the quality of the sound recording
C) Prepare a shot list
D) Block off time to edit and combine footage
E) Try to visualize what the camera will see
In the world of blogs, microblogs, and social media, word-of-mouth marketing is often
called
A) we talk, you listen marketing.
B) virtual marketing.
C) community-driven marketing.
D) viral marketing.
Which stage of the interview process generally takes the greatest part of the interview?
A) Screening
B) Warm-up
C) Question and answer
D) Close
E) Offer
All of the following EXCEPT ________ pertain to the scope of a business message.
A) the range of information that is presented
B) the sequence in which the information is presented
C) the overall length of the message
D) the level of detail presented in the message
If you have strong negative information to deliver as part of a positive message, you
should
A) open with the negative information.
B) use the indirect approach.
C) put the negative information in a separate message.
D) apologize for having to spoil the moment.
E) hint at the negative information to soften the blow.
Describe each of the four sentence structures.
Discuss how to familiarize yourself with your research subject to better define the
purpose of your research.
List the three major disadvantages of Internet search engines; then, briefly describe
other electronic research tools that overcome those shortcomings.
Describe five characteristics of effective business messages.
Suppose you're a manager who has to write performance reviews. What can you do to
help you prepare for writing a review that includes negative information?
Discuss four planning tasks when preparing for meetings.
Discuss the six areas of unethical communications covered in the chapter.
What steps can a user take to guard against information overload?
Define "backchannel" and describe the risks and benefits it provides for business
presenters.
How do design conventions change between formatting letters, and formatting memos?
Describe at least five types of employment interviews.
Discuss ways to plan and write successful tweets.
What is "chartjunk"?
Identify four perceptual tricks that will help a writer in the proofreading process.
Describe the main sections or elements that are included on most rsums.
Discuss ways to be more confident for an interview.
Discuss the disadvantages of using free-form slides for a presentation.
What three message points can you use to write most simple request messages?
