What should be considered when adding a page or an article to an existing wiki?
A) How the article can be used to generate new followers
B) Specific and clear headings
C) How many subpages will be added
D) How the information fits in with the existing organization
E) How often you plan to revise the message
Which of the following is a benefit of online presentations?
A) Less backchanneling
B) Better ability to read nonverbal cues
C) Additional material can be sent after the presentation
D) Communicating with a geographically dispersed audience
E) There is less need to practice
When creating visuals, it is highly unethical to
A) leave out important information.
B) airbrush the photos of company executives to make them look more attractive.
C) overload your report with unnecessary tables and charts.
D) simplify data from other sources.
Why would a writer include an appendix, index, or bibliography in a report or
proposal?
A) To illustrate key concepts in the message
B) To call attention to particularly important illustrations
C) To provide the purpose and scope of the report
D) The material may be of interest, but isn’t crucial to the message
E) As a mini report for those who don’t have time to read the entire message
Which of the following represents the idea that you can use other people’s work if you
don’t unfairly prevent them from benefiting?
A) Copyright law
B) Citation management
C) Enterprise search engines
D) Secondary data
E) Fair use doctrine
What type of social network site focuses primarily on letting visitors answer questions
posted by other visitors?
A) Filtering
B) Community Q&A
C) Augmented reality
D) Content curation
E) User-generated content
When you’re composing a persuasive message, all of the following EXCEPT ________
are common mistakes that you need to avoid.
A) using a hard-sell approach
B) promoting compromise
C) relying solely on great arguments
D) assuming that persuasion is a one-shot effort
How should humor be used in a message written to someone of another culture?
A) It should be supported by emoticons
B) It should be in quotation marks
C) It should be written in a passive voice
D) It should be written in an active voice
E) It should be avoided
Phone calls are
A) incapable of conveying nonverbal signals.
B) only acceptable for external communication.
C) capable of offering the give-and-take of in-person conversations.
D) no longer practical due to IM and texting.
Which of the following writing styles is most appropriate when creating content for
social media?
A) Witty, with lots of wordplay
B) Texting
C) Formal
D) Informal
E) Nonconformist
Which of the following will help to take some of the sting out of bad news, helping
your reader accept the decision?
A) Avoiding positive words and replacing with negative ones
B) Using an accusing tone
C) Telling the reader how to avoid the issue in the future
D) Explaining your qualifications
E) Writing clearly and with sensitivity
Which of the following is a method of dividing a complex problem into a series of
logical, connected questions?
A) Problem factoring
B) Forming a hypothesis
C) 2 + 2 approach
D) Market analysis
E) Due diligence
In an unsolicited proposal, which of the following would replace the synopsis and
executive summary typically found in a formal report?
A) Call to action
B) Analysis
C) Appendix
D) Introduction
E) Letter of transmittal
Businesspeople who compose messages for mobile devices should
A) keep formats simple.
B) write complex paragraphs.
C) fill in all on-screen white space.
D) assume device compatibility.
When speaking from notes, it is best to print them on
A) regular white typing paper.
B) heavy note cards.
C) brightly colored note cards.
D) your smartphone.
E) handouts to be given to the audience after the presentation is completed.
Which of the following is reinforced by the visual symbolism of a message?
A) Denotative meaning
B) Numbers
C) Connotative meaning
D) Abstract ideas
E) Integration
A chart that uses symbols or graphic images instead of words or numbers to portray
data is called a
A) Gantt chart.
B) surface chart.
C) combination chart.
D) pictogram.
E) table.
How are the independent clauses in compound sentences indicated?
A) With a new, shorter sentence
B) With a cause-and-effect relationship
C) With a comma or semicolon
D) With a new paragraph
E) By placing it at the beginning or end of the sentence
If your interviewer asks you a potentially unlawful question
A) you are required by law to end the interview and report it to the Equal Employment
Opportunity Commission.
B) it is often a sign that the interview is going well.
C) you may choose to answer or not to answer.
D) you should ignore it unless it happens more than once.
E) you should tell the employer the question is illegal and move on.
If you decide to write a letter of recommendation about a job candidate, your goal
should be to
A) remain neutral about the candidate’s suitability for the job.
B) boost the job candidate’s sense of self-worth and well-being.
C) explain why you’re qualified to assess the candidate.
D) convince readers the candidate has the characteristics necessary for the job, school
or internship.
E) identify strengths without mentioning weaknesses.
What do successful speakers focus on instead of worrying about being perfect?
A) Knowing the subject better than anyone else
B) How much time they have to practice
C) Making an authentic connection with the audience
D) Maintaining eye contact
E) Concentrating on the audience, not themselves
What is the primary purpose of visuals in a presentation?
A) To entertain the audience
B) To support and clarify the message
C) To generate interest by the audience
D) To add visual interest
E) To replace the spoken word
The best graphic element to identify the communication channels of an entire business
organization is a(n)
A) organization chart.
B) bar chart.
C) scatter diagram.
D) Gantt chart.
In most companies, news releases are
A) written by interns or marketing trainees.
B) tools for communicating directly with consumers.
C) considered social media releases that can be shared on microblogs.
D) prepared or supervised by specially trained writers in the public relations
department.
E) printed for use in newspapers.
What is the practice of being accepting of multiple cultures, based on the unique aspects
of those cultures?
A) Xenophobia
B) Stereotyping
C) Cultural pluralism
D) High-context
E) Ethnocentrism
For most printed business messages, use a type size of ________ for regular text and
________ for headings and subheadings.
A) 8 to 10 points; 12 to 14 points
B) 10 to 12 points; 12 to 18 points
C) 12 to 14 points; 14 to 20 points
D) 16 to 20 points; 20 to 28 points
Which of the following can be used to create a balanced visual that appears dynamic
and engaging?
A) Arrange elements around a central point
B) Arrange elements from smallest to largest
C) Arrange one dominant element against several small, weaker elements
D) Arrange elements by importance
E) Arrange all elements from a central axis
If there is a lack of consensus among the audience at the end of your presentation, you
should
A) gloss over it as quickly as possible.
B) make the disagreement clear and be ready to suggest a method for resolving the
differences.
C) identify the individuals causing the disagreement and ask them pointed questions.
D) offer to meet with audience members after the presentation.
E) review the main points of the presentation and visual aids to clarify meaning for the
audience.
Where could an employee find information on the organization’s official position on
issues that affect the company’s success?
A) Policy reports
B) Compliance reports
C) Position papers
D) Topical reports
E) Category papers
Which of the following is one advantage to responding to questions posted on a social
network site?
A) You spend more time on customer service
B) You can respond to only one user at a time
C) It is a great way to build your brand
D) You can respond with the “corporate voice”
E) It is a great way to choose a topic of interest to the audience