Which of the following is the surest way to verify the reliability of information from a
new or unknown source?
A) Look for bias in the writing
B) Determine the purpose of the material
C) Decide if the author is known and published in a variety of fields
D) Corroborate the information with other sources
E) Determine how well the material fits the goals of the research
Which of the following should be the basis for choosing design elements in a rsum?
A) The amount of white space in the rsum
B) How to make your rsum stand out from others
C) If the rsum will be in print or online
D) Availability of appropriate graphics
E) The needs of the audience
The purpose of visuals is to ________ during a presentation.
A) replace your spoken message
B) support and clarify what you have to say
C) distract and entertain the audience
D) provide decorative embellishments
E) add interest and allow the audience to refocus.
Which of the following is an advantage of having a single web presence for a company?
A) All visitors will enter the site from the same entry point
B) It creates a single dimensional focus for the medium
C) They are easy to plan and organize
D) There is no need for unique information
E) It can reach multiple audiences at the same time
As a classic form of written business communication, ________ are brief written
messages sent to customers and other recipients outside the organization.
A) letters
B) memos
C) reports
D) proposals
Which of the following is the process of reproducing material from a source exactly as
you found it?
A) Summarizing
B) Analyzing
C) Paraphrasing
D) Concluding
E) Quoting
For determining numerical values, pie charts are generally ________ than bar charts or
line charts.
A) much better
B) worse
C) about the same
D) slightly better
Retweeting is the practice of forwarding messages from other Twitter users. It is the
microblogging equivalent of
A) broadcasting to a list of contacts via email.
B) sharing other content from bloggers via content curation.
C) carrying on a real-time conversation via instant messaging.
D) conducting a keyword search on a general-purpose search engine.
Which of the following is one of the ways to effectively lead and improve meeting
productivity?
A) Distribute minutes
B) Incorporate technology
C) Select participants carefully
D) Choose the venue and time
E) Encourage participation
When you’re preparing a formal work plan, include a ________ to clarify the problem
you face and a ________ to describe what you plan to accomplish.
A) statistical analysis; hypothesis
B) problem statement; purpose statement
C) yardstick; problem statement
D) descriptive standard; goal analysis
E) summary statement; conclusion
When you’re concluding a business presentation
A) bring up any information you forgot to include during the presentation.
B) briefly restate the main points of your presentation.
C) don’t let the audience know you’re ready to close the presentation.
D) rely on the audience to decide how they feel and what they’ll do about your
presentation.
E) ask for an immediate decision or reaction from the audience.
Flowcharts are used to
A) summarize large amounts of statistical data.
B) show the relative sizes of the parts of a whole.
C) show how something looks or operates.
D) illustrate processes and procedures.
The process of ________ works from a generalization to a specific conclusion.
A) intuitive reasoning
B) deductive reasoning
C) conventional reasoning
D) inductive reasoning
E) generalized reasoning
A ________ is a specialized document used to share relevant information with the news
media.
A) treatise
B) press release
C) developmental brief
D) direct-to-consumer release
E) recommendation
An effective rsum design looks
A) cute and clever.
B) clean and professional.
C) assignable and scalable.
D) compressed and thorough.
E) unique and eye catching.
The ________ is useful when you need to use a number of criteria to evaluate one or
more possible solutions.
A) 2 + 2 = 4 approach
B) unilateral approach
C) yardstick approach
D) crowdsourcing approach
E) matrix approach
Which of the following is a view that many smart business leaders have regarding
diversity?
A) It is a legal requirement
B) It is an opportunity to hire more employees
C) It is a way to reach more customers
D) It is an opportunity to diversify benefits
E) Embracing it is a strategic business decision
In evaluating material you have gathered for a report, you should
A) assume those who’ve written the material are credible.
B) shun information with any hint of bias because such information is inherently
unethical.
C) check to make sure you’re using the most current information available.
D) avoid using government documents.
E) use only information that supports your intended recommendation.
When employers see that a candidate has been with one employer for a long time, what
else do they expect to see on the rsum?
A) Increased responsibilities over time
B) Salary range
C) Reason for leaving
D) Projects worked on
E) Skills that only relate to the position being applied for
Don’t ________ in the closing section of a business report.
A) summarize the key points included in the report
B) introduce new material to expand the scope of the report
C) bring all of the action items together in one place
D) present the benefits of following the report’s recommendations
How can you avoid ethical lapses when conducting research?
A) Share sources of confidential information
B) Don’t force outcomes by skewing research
C) Do not cite sources unless asked to do so
D) Use only online sources to improve the business process
E) Only use areas of the research that support your goals
Words such as “nevertheless,” “however,” “but,” and “therefore”
A) are called pointer words.
B) introduce modifiers.
C) occur only in complex sentences.
D) are useful for making transitions.
Consider the following sentence: “Employee turnover has decreased significantly this
quarter, so even though you may question Sam’s training methods, you’ll have to admit
that his results are impressive.” What type of sentence does it represent?
A) Compound
B) Complex
C) Congruent
D) Compound-complex
Which of the following is a measure of how wide or narrow a blog’s subject area is?
A) Specific purpose
B) Audience
C) Scope
D) Writing style
E) General purpose
The ________ of a message is its overall subject, while the ________ is a specific
statement about that overall subject.
A) medium; theme
B) topic; main idea
C) scope; purpose
D) focal point; rationale
The practice of content marketing involves ________, in order to build closer ties with
current and potential customers.
A) pitching your products and services at every opportunity
B) building up your company by tearing down your competitors
C) offering free information that’s valuable to community members
D) monitoring the Twittersphere for discussions about your brand
If you wish to add information to a wiki that is similar to what is already posted, how or
where should the information be added?
A) In a new wiki
B) As footnotes to the current file
C) In the same file but under a new heading
D) On a new wiki
E) By expanding the existing article or adding a subpage
How can you be sure you are providing the right information to your audience in the
right format?
A) By assembling all facts
B) By spending enough time on planning
C) By spending more time on research
D) By using several revisions and rewriting opportunities
E) By carefully choosing the channel and medium
Which of the following should be included in the opening statement when you are
requesting a time extension before making a decision?
A) A statement of your new demands for salary
B) A strong statement of your continued interest in the job
C) A list of other organizations you are interviewing with
D) Details about other offers you have received or expect to receive
E) An identification of other jobs you are applying for
Which of the following is one way in which a writer can be sure new content matches
the rest of the wiki?
A) Insert a sandbox
B) Use the available templates
C) Encourage team members to make necessary changes
D) Incorporate content curation
E) Insert hashtags
All ________ are written in response to regulations of one sort or another.
A) compliance reports
B) operating reports
C) white papers
D) position papers
E) marketing strategies
Putting “References available upon request” at the end of your rsum is
A) not necessary since the availability of references is usually assumed.
B) standard practice, and most employers will expect to see it.
C) less effective than listing the names and contact information for all references, even
if the employer has not requested them.
D) necessary only when applying for government positions.
E) not necessary, but expected.
Which of the following can be used to visually indicate shifts from one idea to the next?
A) Paragraphs
B) Headings
C) Charts
D) Tables
E) Preview sections
As a sender, which of these is an important step you can take to help reduce information
overload?
A) Mark messages as “urgent”
B) Don’t send unnecessary messages
C) Use filtering features
D) Only write messages that can be sent through texts
E) Use priority markings on messages
