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Which of the following includes patents, copyrighted material, and trade secrets?
A) Contracts
B) Stealth marketing
C) Ethics audits
D) Transparency
E) Intellectual property
Which of the following should be the focus when writing a solicited proposal?
A) Why your solution is unique and deserves consideration
B) Faults in the logic of others who are responding to the RFP
C) Cost of complying with the needs identified in the RFP
D) The nature of your relationship with the audience
E) A strong and meaningful attention getter
The backchannel can present challenges for business presenters because
A) listeners can build support for your message.
B) audience members who disagree with you can have more leverage.
C) you can get feedback during and after the presentation.
D) supporters can spread your message to a larger audience in a matter of seconds.
E) Internet connectivity is always an issue.
A ________ usually has a long life span and typically deals with regularly recurring
tasks.
A) task force
B) work group
C) committee
D) problem-solving team
When you're choosing the best way to distribute a business message, be sure to weigh
the convenience offered by electronic communication against
A) barriers of time and geography.
B) security and privacy concerns.
C) nonverbal cues and implications.
D) none of the above.
A ________ is a cluster of sentences related to the same general topic.
A) paradigm
B) paraphrase
C) paragraph
D) paragon
Which of the following is considered to be deceptive by the FTC?
A) Offering a money-back guarantee
B) Using scientific studies to support claims
C) Failing to include important information about the product
D) Asking for the consent of parents before collect personal information about children
E) Using images of public figures
If a supervisor tells a worker who consistently arrives late, "I know you don't want to
have your pay docked," the supervisor is addressing the worker's need for
A) safety and security.
B) acceptance.
C) status and esteem.
D) self-actualization.
E) belonging.
Which of the following is defined as the process of sending and receiving information
without using written or spoken language?
A) Listening
B) Etiquette
C) Focus
D) Nonverbal communication
E) Virtual communication
Companies that use the mobile-first approach
A) allow employees to bring their mobile devices to work.
B) design their websites for optimum viewing on smartphones and tablets.
C) control operating costs through telecommuting and other nontraditional work
models.
D) ignore traditional standards of grammar, punctuation, and spelling when writing
messages.
Which of the following can be done to expand a simple sentence?
A) Add a second clause for each independent thought
B) Tie ideas together with words such as "and" or "but"
C) Use a comma to separate each independent clause
D) Use subordinate clauses
E) Add nouns or pronouns as objects of the action
What are the two categories of problems to look for during the proofreading stage?
A) Errors in audience analysis and undetected mistakes from the writing, design, and
layout stages
B) Undetected mistakes from the writing, design, and layout stages and confusion over
project goals
C) Undetected mistakes from the writing, design, and layout stages and mistakes that
crept in during production
D) Mistakes that crept in during production and poor choices regarding distribution
E) Network and app incompatibility
When using a wiki for group collaboration, which of the following should be done if
you don't agree with what is already posted?
A) Share your concern with other contributors using the discussion facility
B) Rewrite the current wiki to your own standards
C) Start a new wiki
D) Use a subpage to discuss flaws in the current wiki
E) Edit in text so the original creator can't tell
If the purpose of your presentation is to get your audience involved in an upcoming
project, you should
A) open the floor for questions, as soon as you've covered your main points.
B) make sure that your close is ambiguous.
C) close by explaining who'll be involved and what they'll do.
D) gloss over any difficulties that will be involved when completing the project.
E) set up the next meeting date.
When asking questions in a request message, you should do which of the following?
A) Begin with the least important question and work your way up to the most important
B) Avoid any open-ended questions
C) Begin with the most important question
D) Weave your questions into the rest of the content of your message
E) Begin by explaining why you want to know the information
A public corporation filing a quarterly tax report would be providing
A) a progress report.
B) a compliance report.
C) a justification report.
D) a periodic operating report.
If you want to call attention to the visuals in a formal report, you should
A) create a table of contents.
B) include a list of illustrations.
C) submit them in a separate document.
D) cite their sources in the bibliography.
E) place all visuals at the beginning of the report.
A(n) ________ title on a graphic simply identifies the topic.
A) descriptive
B) informative
C) illustrative
D) prescriptive
Which of the following is NOT true of conventional search engines?
A) They travel the web automatically, identifying new websites.
B) They access the deep Internet or hidden Internet.
C) They return to previously identified websites to look for changes.
D) Not all search engines operate in the same way.
When you must deliver negative messages in the workplace, strive to maintain high
standards of ethics and etiquette because
A) laws and regulations dictate content and delivery of many business messages.
B) negative messages can have a significant impact on the lives of those who receive
them.
C) negative messages contain emotional content for both senders and receivers.
D) all of the above.
If the stakes are high for you or your receiver, use a(n) ________ to deliver negative
information.
A) intuitive approach
B) irregular approach
C) indirect approach
D) direct approach
E) persuasive approach
For business presentations, time constraints are usually
A) rigid, permitting little or no flexibility.
B) meaningless—audiences expect presenters to take a little more time than they're
allotted.
C) imposed only on lower-level employees.
D) not important if you are presenting to your colleagues.
E) not given as businesspeople understand you will take as much time as you need, but
no more.
How can you help a large audience with diverse interests be more understanding and
accepting of your message?
A) Use multiple channels and mediums
B) Focus on one key point only
C) Keep the quality of information consistent
D) Use knowledge management systems to poll the audience on their concerns
E) Help the audience understand points of interest
Cultural differences appear in a number of important areas, including
A) nonverbal differences.
B) legal and ethical differences.
C) religious differences.
D) all of the above.
Which one of the following is NOT an element of a work plan in the body of an
unsolicited proposal?
A) An explanation of the steps you'll take, their timing, and the methods or resources
you'll use
B) Persuasive material to convince readers that a problem or an opportunity exists
C) Information about when work will start, how it will be monitored, and when it will
end
D) A description of how you'll accomplish what must be done
Which of the following is a type of collaborative technology that can help people work
on documents simultaneously, share files, and share the knowledge of multiple experts?
A) Shared workspaces
B) Virtual communities
C) Communities of practice
D) Unified communication
E) Groupware
Which one of the following is the best example of functional animation?
A) Having each bullet point fly from the left side of the screen
B) Moving a color bar on the screen to highlight the steps in a process
C) Using a cartwheel effect to bring in a block of text from outer space
D) Making a clipart image spin around in circles
E) Using emoticons and cartoons to soften the message
Which of the following should be the focus of constructive feedback?
A) Suggested changes
B) Flaws in the writer's arguments
C) Providing personal feedback
D) General behaviors
E) Controllable variables
Which of the following is the ability to create and interpret images effectively?
A) Production
B) Visual design
C) Integration
D) Visual literacy
E) Visual symbolism
Why are persuasive business messages based only on emotional appeals less effective?
A) The audience will want proof you can solve a problem
B) The audience will easily reach the same conclusion as the writer
C) Emotional appeals take more time to read and process
D) The audience will need help identifying the conclusion
E) Analogies between the problem and the appeal will not be easily understood
In addition to identifying what you want your audience to do, what will the main idea
help you establish?
A) The major points of the message
B) How to limit the scope
C) A visualization of the outline
D) Why the audience should do what you want them to do
E) The importance of the details
