The speed and simplicity of using an information tool can be its greatest weaknesses.
Social media has revolutionized customer service.
The difference between primary sources and secondary sources is that primary sources
are those you create specifically for your project.
When selecting fonts and type styles for slides, avoid decorative typefaces EXCEPT for
limited, special purposes.
You must use high-end editing software to achieve a quality video production.
Visuals can complement or even replace textual information.
When people must choose between alternatives that aren’t completely wrong or
completely right, they are facing an ethical lapse.
When you want to stand out from the flood of digital messages, you should consider
creating a printed message.
A visual does not need documentation if you have gathered data from other sources and
created the visual yourself.
According to the concept of visual symbolism, many shapes and colors have the same
meaning, across a wide variety of cultures.
Marketing and sales messages for social media should have the same focus as other
marketing messages that follow the AIDA plan.
The best place to put a visual is right next to or immediately following the paragraph it
illustrates.
Your rsum should list past jobs in chronological order, with the first job first and the
current job last.
The term visual media signifies any format in which one or more visual elements play a
central role in conveying the content of a message.
Support sentences are more specific than topic sentences.
You should always mark a message as urgent to ensure a quick response.
The outcome of collaborative writing is usually inferior to what a single individual can
produce.
As part of your job search, it’s essential to stay abreast of business and financial news.
If the middle section of your request letter contains a series of questions, save the most
important question for last.
In most cases, when making routine requests you should assume the audience will not
comply.
Unproductive meetings are rare in today’s business environment.
If you have 10 minutes or less to deliver your presentation, organize it much as you
would a brief written message.
Podcasts can be used to replace existing audio and video messages.
In the workplace, readers will prejudge the quality of your products or services by the
proposal you submit.
Businesses in the United States always value teamwork over individualism.
Websites that are easy to use will encourage visitors to come back more often.
An infographic shows the relative frequency of terms used in a blog, a website, or
another collection of online text.
A candidate should not include references in the rsum; instead, write “References
available upon request.”
Projecting a unique, personal writing style is more important than projecting the
company’s image.
Businesses believe they have a right to protect confidential information from
competitors.
You don’t have to worry about documenting your sources of information when you’re
writing a report or proposal in the workplace.
Persuasion is about letting audiences know they have choices and presenting your
choice in the best possible light.
You’ve just finished a job interview, and you know that you’re not going to get the job.
So, don’t worry about sending a follow-up message to the interviewer.
Spelling, punctuation, and grammar don’t matter in email; getting your message out
quickly should be your only concern.
Use ________ to avoid categorizing or stigmatizing people based on their gender, race,
ethnicity, age, level of ability, or other personal characteristics.
A) abstract language
B) descriptive language
C) bias-free language
D) denotative language
The best way to convey the “you” attitude is to express your message in terms of
A) the needs and interests of your organization.
B) your own personal needs and interests.
C) a universal set of needs and interests.
D) the needs and interests of your audience.
Which of the following is a benefit when managers recognize and bridge cultural
differences in the workplace?
A) A more efficient use of time during the workday
B) Increased barriers between customers and the workforce
C) An opportunity to maximize the contributions of all employees
D) More competitive opportunity in local markets
E) Increased exports and imports
Mobile devices can enhance presentations for presenters and audience members
because
A) people who can’t see your presentation screen can receive your slides on their
devices.
B) everyone in the audience could receive your presentation slides on their mobile
devices.
C) you can broadcast a live presentation to mobile users anywhere in the world.
D) all of the above.
When choosing fonts and type styles for slides, be sure to
A) use script fonts for emphasis.
B) limit your fonts to no more than two per slide.
C) avoid boldface type.
D) use a different font to call attention to keywords.
E) use a standard, 12 point font for text.
Where should the anticipated results of the proposed solution be indicated in an
unsolicited proposal?
A) In the body
B) In the preview section
C) In the close
D) In the summary section
E) In the introduction
If you’re resigning from your current position to accept a job with another employer,
________ when you write your letter of resignation.
A) vent your frustrations
B) criticize your coworkers
C) remain polite and tactful
D) pinpoint the company’s flaws
E) offer a copy of your new job description and salary level.
Which of the following is one advantage to responding to questions posted on a
community Q&A site?
A) You can establish your brand
B) You can respond to customers at the same time
C) You don’t have to guess which material best meets the audience’s needs
D) You can provide easy links to your online rsum
E) You can demonstrate your commitment to customer service
What is the process of recording audio or video files for online distribution?
A) Skimming
B) Wireframing
C) Information architecture
D) Mapping
E) Podcasting
When incorporating complex information into a report, how can you introduce new,
important topics?
A) Avoid transitions to avoid confusion with previous material
B) Use third level headings
C) Add links to additional information
D) Include review sections
E) Include preview sections
Compliance reports are generally required by
A) parent companies.
B) accounting departments.
C) government agencies.
D) marketing departments.
E) customers.
How does the reader benefit when a visual is tightly integrated with the text?
A) The variety of color allows the reader’s eyes to rest
B) The reader can move back and forth between the text and the visual with little
interruption
C) There is less reading because the visual replaces most of the text
D) There are fewer distractions for the reader
E) The reader can view all the visuals at once, before reading the text
If your audience will be skeptical of or resistant to your message
A) state your main idea and then present your evidence.
B) start with the evidence and build your case before presenting your main idea.
C) start by asking rhetorical questions to arouse the audience’s interest in your message.
D) open your message with a humorous anecdote to establish rapport with the audience.
A disadvantage of a written, printed message is that it
A) limits opportunities for timely feedback.
B) cannot reach geographically dispersed audiences.
C) minimizes the writer’s ability to plan and control a message.
D) doesn’t give recipients time to process the message before they respond.
Which of the following can be used to improve listening skills?
A) Assume you already know everything that is important on the subject
B) Make little or no eye contact
C) Multitask
D) Don’t give nonverbal feedback
E) Overlook stylistic differences and focus on the message
In a functional team-maintenance role, what do members use to offer verbal and
nonverbal support to seek input from other team members?
A) Encouragement
B) Compromise
C) Procedure setting
D) Control
E) Harmonizing
Which of the following is an advantage of using specific pointers instead of words such
as “the above mentioned,” “the former,” and “the latter”?
A) Clarification of sentence structure
B) Elimination of awkward references
C) Replaced camouflaged verbs
D) Parallelism
E) Corrected dangling modifiers
Communication is the process of
A) transferring information and meaning.
B) listening actively.
C) writing messages.
D) none of the above.
Which of the following will help in the effective organization of a website?
A) Limiting the number of entry points
B) Brainstorming likely usage scenarios
C) Using clever and unusual terminology and link titles
D) Incorporating wireframes between content and external links
E) Using a variety of link behaviors
When seeking to understand political patterns in another country, which of the
following should be considered?
A) Tolerance for religious minorities
B) The expectation of money or gifts
C) Honesty being more important than politeness
D) Specific colors that are not appropriate
E) How appropriate it is to talk about politics in a business situation
To establish credibility with your audience, you should
A) impress them with a long list of your accomplishments.
B) be modest and deferential.
C) show that you are confident and that you believe in yourself and in your message.
D) use hedging words (“maybe,” “perhaps”) to demonstrate you’re willing to tell your
audience what they want to hear.
Every organization has ________, which encompasses all communication that occurs
outside the lines of command in the company’s organization structure.
A) a lateral communication network
B) a peer-to-peer communication network
C) an informal communication network
D) an adjacent communication network
Which of the following is an informal standard of conduct shared between group
members, guiding member behavior?
A) Groupthink
B) Agendas
C) Orientation
D) Norms
E) Alliance
Which of the following is one way social networks help to integrate a company
workforce?
A) By encouraging unique expertise within the workforce
B) By becoming the prime communication channel
C) By establishing structural methods
D) By making all information available to all employees
E) By helping employees find experts and mentors in the organization
During the selection stage of the interview process, you should
A) ask the interviewer when you can start the job.
B) differentiate yourself from the other candidates.
C) use short answers to respond to the interviewer’s questions.
D) relate your knowledge, skills, and experience to the organizations’ needs.
E) ask how you compare to other candidates.
A web directory differs from a search engine in that
A) it doesn’t include Usenet newsgroups.
B) it doesn’t provide as precise results as a search engine.
C) human editors find and index the websites to include.
D) it usually locates more sites than a search engine.
E) it offers the most recent articles first.
Informal techniques for gathering insights and focusing your research efforts do NOT
include
A) listening to the community.
B) asking the audience for input.
C) distributing questionnaires and surveys.
D) reviewing reports and other company documents.
Why is it important to avoid posting new information or links too frequently?
A) So you don’t overwhelm your followers
B) So your feed doesn’t wander from topic to topic
C) It shows disrespect for the audience
D) So readers will pay attention to lengthy reports
E) To increase the impact when community critics view the site
Which type of slide is effective in longer presentations when the presenter wants to tell
the audience where the presentation is going and where they’ve been?
A) Bumper slides
B) Agenda slides
C) Navigation slides
D) Program detail slides
E) Title slides
To downplay a dependent clause in a complex sentence, you should
A) place it at the beginning of the sentence.
B) place it at the end of the sentence.
C) place it in the middle of the sentence.
D) set it off with a semicolon.
Discuss the difference between using the mean, median, and mode to determine
statistical information.
Explain what it means to choose “words that communicate well,” then list four
techniques for selecting the best words when writing business messages.
Name at least five types of information that should NOT be included on rsums when
candidates are applying to companies in the United States.
List three strategies to become more sensitive to your audience’s needs.
Describe at least three of the tasks involved in developing an audience profile.
Describe at least three common business activities affected by contextual differences
across cultures.
Discuss ways in which writing email is different for business and personal use.
Briefly describe two strategies for clarifying sentence structure.
Briefly compare blogging and microblogging.
Identify and discuss five tips that can help you use the phone confidently and
professionally.
List at least three areas of nonverbal communication that can differ widely among
cultures.
Why is choosing a design strategy an essential element of producing your rsum?
List four guidelines to follow when deciding what to wear for an employment interview.
How can you provide meaningful feedback to other writers when reviewing their work?
Why is it important to customize a rsum for each job applied for?
Describe several benefits and one potential drawback of organizing business reports
using the direct approach.
What types of problems should be looked for during the proofreading process?
Identify and discuss several points that writers must understand before they can be
effective wiki collaborators.
What are the four tasks involved in planning business messages?
While having lunch with a client, what should you do with the business papers you
brought to discuss? Why?