COMM 19457

subject Type Homework Help
subject Pages 13
subject Words 4573
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Which of the following is one way to foster collaborative writing when a group is
geographically dispersed?
A) Podcasts
B) Wikis
C) Email
D) Messaging
E) Corporate websites
Marketers can use ________ to link the virtual world of online social networking with
the physical world of retail stores.
A) near-field collaboration
B) location-based social networking
C) rapid-response enumeration
D) cloud-based social monetization
Which of the following is an important etiquette guideline when you are representing
your company online?
A) Only use personal attacks on blog postings and social media sites
B) Strongly state your opinions so they sound like facts
C) Use texting style whenever possible to keep messages short and to the point
D) Assume corporate networks are private
E) Stay focused on the original topic; if you need to change the subject, start a new
message thread
page-pf2
What can be done to make the actual writing stage faster and easier?
A) Audience analysis
B) Strong revisions
C) Careful planning
D) Effective channels
E) Technology
Which category of reports includes an outline of an organization's position on issues
that will affect the company's success?
A) Compliance papers
B) Reports to document progress
C) Reports to monitor operations
D) Position papers, also known as white papers
E) Reports to control operations
page-pf3
Which of the following represents a set of choices that are conflicting, yet ethical and
valid?
A) An ethical dilemma
B) Transparency
C) An ethical lapse
D) Stealth marketing
E) An ethics audit
What is a communication medium?
A) The form a message will take
B) The appropriate length of a message
C) The communication channel used
D) The number of potential distractions a message might encounter
E) The identification of the audience preference in receiving messages
How can you help a potential employer see that you are a good fit for the specific needs
of a particular position?
A) Indicate the specific job you want in the application letter
B) Use an objective section on the rsum to tell the employer what you are looking for
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C) Use action terms
D) Customize your rsum to the specific job opening
E) Stress grades and volunteerism instead of previous jobs
Your online presence is
A) your private property.
B) a career-management tool.
C) only of interest to your friends.
D) unrelated to the job-search process.
E) unrelated to the candidate-selection process.
How can media choices be categorized when determining channel and medium?
A) In-person, digital, and nondigital
B) Primary and secondary
C) Ethically and unethically
D) Digital and nondigital
E) Oral, written, and visual
page-pf5
The 2 + 2 = 4 approach
A) generally works only with lengthy, non-routine reports.
B) is the first logical argument strategy to try.
C) is far more complicated than any other organizational strategy.
D) is the only approach that is appropriate for any business report.
E) allows the writer to open with a summary of their research.
Which of these corporate blogs is likely to maintain reader interest the longest?
A) A blog about new products being released
B) A blog about using a company's products more effectively
C) A blog about customer challenges with particular products
D) A blog about Britain's decision to leave the EU
E) A blog about the presidential election
People use mobile phones and tablets to create and consume a wide variety of written,
oral, and visual media. Identify and discuss four factors that you must consider if you're
planning to create messages that will be viewed on mobile devices.
page-pf6
When conducting business over a meal, when does the business aspect of the meal
begin?
A) After drinks
B) After small talk about religion or politics
C) After the entre is finished
D) After getting to know your guest by asking about personal matters
E) After relaxing the group by sharing a few jokes
When you're using a mobile device, making any of the following choices EXCEPT
________ will reflect negatively on your professionalism.
A) talking loudly in open offices or public places
B) texting during a meal or while someone is talking to you
C) allowing incoming calls/texts to interrupt meetings or discussions
D) asking for permission before using your device's camera
page-pf7
Which of the following would be a good use of a microblog post?
A) An in-depth summary
B) A teaser with a link to the full blog
C) Q&A forums
D) Corporate policy
E) Team training data
Which of the following will an audience judge based on the quality of your writing?
A) The depth of the research
B) The focus of the topic sentences
C) The amount of time spent proofreading
D) The quality of your thinking
E) The readability index
page-pf8
Which of the following should be the key goal of gathering information for a content
curation site?
A) Understanding your own needs
B) Speaking in a corporate voice
C) Maintaining a fun and unpredictable personality brand
D) Providing the best material possible based on the audience's needs
E) Being entertaining
Which of the following is an advantage for the candidate when using email or instant
messaging during the screening interview?
A) It is easier to maintain a professional style
B) A more casual, relaxed response is expected
C) There is a greater opportunity to send nonverbal signals
D) Short, direct responses are expected
E) Each response can be reviewed and edited before it is sent
During the interview, how should you respond when asked to discuss a difficult
decision you had to make?
A) Ask for an example of a difficult situation the organization is currently facing and
decide how it should be handled
B) Clarify your ethical values and beliefs and how they apply to the decision-making
page-pf9
process
C) Have a personal and unique story prepared
D) Explain why the decision was difficult, how you made the decision, and what you
learned
E) Mention a skill or attribute that you possess and explain how it helped in the
decision-making process
To be most effective, a persuasive message should align with
A) the recipient's basic physiological requirements.
B) the recipient's basic education and levels of understanding.
C) the recipient's cultural expectations.
D) the recipient's existing motivational forces.
E) the recipient's level of resistance.
To actually receive a message, a person needs to do all of the following EXCEPT
A) comprehend the message.
B) sense the presence of the message.
C) select it from other competing messages.
D) perceive it as an actual message.
page-pfa
When you're providing details in the body of a routine or positive message
A) include a checklist of questions for the reader to consider.
B) criticize your competitors for their flawed products and services.
C) explore the dark side of your business proposition.
D) maintain the supportive tone that you established in the introduction.
E) use clear but demanding language.
Presentations featuring free-form slides tend to contain ________ presentations with
structured slides.
A) more slides than
B) fewer slides than
C) about the same number of slides as
D) simpler slides than
E) more complex slides than
page-pfb
Best practices for the question-and-answer session after a presentation include
A) counting on being able to set ground rules for the session.
B) assuming that you'll be able to handle questions without some preparation.
C) anticipating likely questions and thinking through your answers.
D) acknowledging that the question-and-answer session is relatively unimportant.
E) preparing questions and answers in the event none are asked.
Which delivery method is almost always the easiest and most effective for a
presentation?
A) Speaking from notes
B) Impromptu
C) Extemporaneous
D) Reading
E) Memorizing
Which of the following is one of the six distinct traits that best defines professionalism?
A) Being a team player
B) Offering compelling and persuasive arguments
C) Clarifying expectations and responsibilities
D) Actively listening to others
E) Conveying decisions ad providing information to help employees do their job
page-pfc
Which characteristic is being displayed when you consider all sides of an issue?
A) Honesty
B) Audience awareness
C) Expertise
D) Objectivity
E) Knowledge
How does using justified paragraphs change the look of a document?
A) It creates a lighter look in the document
B) It increases the amount of white space along the right margin
C) It is easier to read
D) It looks more formal and less personalized
E) There are fewer gaps between words
page-pfd
Which of the following is the correct structure of a compound-complex sentence?
A) One main clause with two subordinate clauses
B) One main clause and one subordinate clause
C) One main clause
D) Two main clauses
E) Two main clauses with at least one subordinate clause
Identify and describe six ways to use topical organization when writing an
informational report.
Discuss some of the issues to consider when developing messages for mobile devices.
page-pfe
What are the key ways to improve your intercultural skills?
What are some viable options for refusing social networking recommendation requests?
To adopt an audience-centered approach to communication, what do you need to learn
about your audience? List at least three specific attributes.
page-pff
Identify the nine compositional that apply to electronic media in the workplace.
Identify the seven steps that can help minimize conflict in team settings.
page-pf10
List three guidelines to follow in order to avoid ethical lapses when conducting
research.
How can you be sure that a visual is ethical?
page-pf11
Identify and discuss best practices for verifying your design plans before you start
creating presentation slides.
How can a writer test the purpose of a message?
In a formal proposal, where does the Work Plan section normally appear, and what
information does it contain?
page-pf12
Discus how to emphasize key pieces of information in complex sentences.
Discuss ways to feel and appear more confident when giving presentations.
page-pf13
How do people learn about culture, including their own?
What is the advantage of building a unified communication system into a mobile
collaboration process?
In researching a proposal to expand your division, you find evidence that does not
support your line of reasoning. Should you include it in your report? Why or why not?

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