STM 91542

subject Type Homework Help
subject Pages 9
subject Words 2482
subject Authors Courtland L. Bovee, John V. Thill

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page-pf1
Because religious beliefs are important to many, what should someone communicating
with business partners in other countries know about religion in that country?
A) Which places, objects, actions, and events are sacred
B) How do people react to strangers
C) Is politeness valued more than factual honesty
D) Where is the seat of honor at a table
E) What the generally accepted working hours are
Which writing format would help you quickly get the reader's attention when the
proposal is unsolicited?
A) Direct
B) Sales
C) AIDA
D) Grant
E) External
When you're composing a routine request, all of the following EXCEPT ________ will
help you state your request effectively.
A) being specific
B) paying attention to tone
C) opening the message with your main idea
D) using a buffer sentence to delay stating your request
page-pf2
What are the decorative type elements such as boldface, italics, and color referred to as?
A) Type style
B) Typeface
C) Justification
D) White space
E) Balance
The ability to send vast amounts of data instantly, globally, and constantly is referred to
as
A) radical connectivity.
B) the Internet of Things.
C) the Social Communication model.
D) digital information fluency.
E) horizontal communications.
page-pf3
Briefly explain several guidelines for adapting marketing and sales messages for social
media.
In a low-context culture, how do businesspeople approach decision making and
problem solving?
A) By focusing more on the results of the decision
B) By focusing more on how members of similar cultures will respond
C) By focusing more on the decision-making process
D) By focusing more on the needs of team members
E) By focusing more on facts and details
The cover, title page, and table of contents are among the ________ of a formal report.
A) salutary components
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B) introductory portions
C) prefatory parts
D) compulsory elements
A claim is ________; an adjustment is ________.
A) a goodwill message; a means to an end
B) an emotional reaction; a calculated response
C) a formal complaint; a settlement of a claim
D) an informal complaint; an emotional reaction
E) a benefit of compliance; the outcome of compliance
If a customer uses the comment feature to criticize your business blog, you should
A) respond promptly, honestly, and professionally.
B) ignore the criticism unless the critic is incorrect.
C) take verbal potshots at the critic's integrity.
D) let blog readers know that you won't tolerate criticism.
page-pf5
When writing an email message likely to be viewed on mobile devices, how long
should the subject line be?
A) The subject should be left blank
B) Long enough to wrap around multiple lines
C) Two words
D) A short paragraph
E) No more than 25 characters or so
How can a business blogger help maintain a positive connection with an audience?
A) Limit the range of topics
B) Incorporate promotions whenever possible
C) Communicate with personal style and an authentic voice
D) Invite comments from readers at specific times
E) Keep a formal tone to the communication
When the purpose of a visual is to impress a reader, how can the visual help create
confidence in the written message?
A) By depicting relationships among elements of a whole
B) By making the information seem more interesting
C) By using the visual to supplement the text
D) By dividing the information into smaller components
E) By conveying authority and precision
page-pf6
CAD stands for
A) charts automatically designed.
B) complete audiovisual display.
C) computer-aided design.
D) computer adaptable display.
Which of the following helps clarify sentence structure?
A) Keeping the subject and predicate as close together as possible
B) Incorporating references
C) Using camouflaged verbs to replace adjectives
D) Using long words and phrases
E) Adding redundancy
Which of the following is one way to improve the readability of a report or proposal?
page-pf7
A) Keep all the sentences the same length
B) Use long, detailed paragraphs
C) Use lists and bullets
D) Eliminate subheadings where possible
E) Make sure the writing is clear and oriented towards the writer
The primary value of a wiki stems from
A) its revolutionary technology.
B) its unwavering focus on individual experts.
C) the collaborative efforts of its contributors.
D) its potential to replace popular online social networks.
Which section of a wiki is an area where members can practice editing and writing?
A) Sandbox
B) Hashtag
C) Curation
D) Talkpage
E) Template
page-pf8
What question can you ask yourself to help determine if your message is worth
sending?
A) Will the message enhance your career?
B) What is the purpose and scope of the message?
C) Will the message change anything?
D) Did I follow the three-step writing process?
E) Does the message need another revision?
How do legal authorities and courts view email in terms of evidence in lawsuits and
criminal investigations?
A) Email has the same legal importance as a printed document
B) Email is considered to be personal and private, therefore inadmissible in court
C) Only email written on corporate computers can be considered as evidence
D) Only email written to the general public can be used as evidence
E) Email viewed over personal mobile devices cannot be used in lawsuits or
investigations
Which of the following can be used to clarify meaning in both spoken and written
communications?
A) Interpreters
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B) Transcreation
C) Back-translation
D) Translators
E) Simplicity
A(n) ________ includes key features of the chronological and functional approaches.
A) hybrid rsum
B) mash-up rsum
C) combination rsum
D) indirect rsum
E) traditional rsum
In addition to the vertical hierarchy of pages and the horizontal division of pages across
various sections, what else does the information architecture of a website show?
A) The links that tie all the pages together
B) User design statistics
C) Page outlines
D) Content ownership
E) Information priorities
page-pfa
Which of the following is a disadvantage of classroom seating for presentations?
A) It isolates the speaker
B) Some audience members will have their backs to other audience members
C) There is no room for small group activities
D) It inhibits interaction among audience members
E) There is little room to walk around and interact with the audience
If you're writing a formal business report, you should
A) use the impersonal journalism style.
B) rely on first- and second-person pronouns.
C) focus on similes, metaphors, and colorful language.
D) use contractions to engage your audience.
E) use colorful language to add interest.
Which of the following is one of the five goals of communicating negative information?
A) Offer the opportunity to discuss the issue further
B) Reduce the need for future correspondence on the matter, if appropriate
page-pfb
C) Offer alternatives to the bad news
D) Let the audience assume the bad news
E) End all opportunities for communication with the audience
Which of the following should be one of your goals when responding to a customer
complaint?
A) Tell the customer what they did wrong and how to avoid the problem in the future
B) Follow up to make sure your response was correct
C) Use a colleague's name to indicate exactly who was at fault
D) Cite the company's policy for complaints
E) Sympathize with the customer for the poor service
After you've developed a problem statement to define the problem or purpose of your
research, your next step will involve
A) evaluating sources of information.
B) analyzing numerical data and textual information.
C) creating a knowledge manipulation system to categorize your research.
D) discovering the specific information gaps that your research must fill.
E) determining how to shape material to match your intended recommendations.
page-pfc
A problem statement
A) outlines all the potential drawbacks of your research.
B) defines the purpose of your research.
C) is an unsupportable claim or assertion.
D) should be long and complex.
E) identifies your conclusions and recommendations.
A disadvantage of using too many closed questions in an interview is that they
A) do not take full advantage of the interview format.
B) allow important information to be revealed too early in the interview.
C) diminish the interviewer's control over the interview.
D) require detailed responses.
E) become difficult to interpret.

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