You can create a well-organized presentation by using a ________ at each major section
break to announce the title of the section that’s about to begin.
A) storyline
B) pull quote
C) bumper slide
D) hyperlink
E) review slide
Which of the following is one of the primary values of a pictogram?
A) The ability to show the time needed to complete a task in a given project
B) The ability to track progress
C) The ability to compare several items at once
D) The ability to convey a more literal message
E) The ability to quickly highlight dominant information
Which of the following acts as a search mechanism on a microblog such as Twitter?
A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Forwarding messages
E) Sandboxes
Describing your organization’s qualifications in a formal proposal is
A) considered arrogant and should be avoided.
B) appropriate, but only in the introduction.
C) an essential part of the body section of the proposal.
D) a good idea only when your recommendations are controversial.
E) necessary only when you have not worked with the reader in the past.
The ability to update content quickly and easily makes ________ a natural medium
when communicators want to get messages out in a hurry.
A) websites
B) podcasting channels
C) blogs or microblogs
D) user-generated content sites
How can you help an email subject line capture the audience’s attention?
A) Make it long and detailed
B) Highlight keywords or phrases using color or bold
C) Make it informative and compelling
D) Leave it blank
E) Make it tweetable
The best visual for illustrating a manufacturer’s quality control process would be a
A) line chart.
B) flowchart.
C) scatter diagram.
D) pie chart.
Which of the following helps ensure writing is simple and enhances the meaning of the
message?
A) Plain language
B) Common texting symbols
C) Visuals for non-native English speakers
D) Passive voice
E) Connotative words
In which order should jobs be listed in the rsum?
A) Chronological order
B) The job that most closely relates to the position being sought first
C) Reverse chronological order
D) Full-time jobs first
E) The job held the longest first
Which of the following is an advantage of using short paragraphs for reading a message
on a mobile device?
A) There is less text in the final document
B) There are more blocks of information
C) They are less intimidating visually, and readers can take micro rests as they read
D) Readers can swipe the screen for better viewing
E) Readers can see keywords instantly
What is the effect of increased workplace diversity on teams?
A) There is more opportunity for teleconferencing
B) Business partners are demanding more diversity in teams
C) Each team member has a unique attitude and outlook
D) There is often incompatible technology between cultures
E) There is more challenge when working together closely
According to your textbook, which of the following techniques is a best practice for
delivering bad news?
A) Maximize the space devoted to it.
B) Make the bad news seem trivial.
C) Withhold important information.
D) Deemphasize it visually and grammatically.
Which type of pre-employment test attempts to measure how truthful and trustworthy a
candidate is?
A) Personality
B) Integrity
C) Cognitive
D) Substance
E) Skills
Which of the following will help to encourage a positive response to a persuasive
message?
A) Using polite but blunt language
B) Understanding and respecting cultural differences
C) Ignoring organizational culture and focusing on individual needs
D) Assuming the audience understands your authority and credibility
E) Showing the audience how their past choices have been poor decisions
When closing a direct request, you should be sure to include which of the following?
A) An apology for taking up the reader’s time
B) A mention of your own qualifications or status
C) The time limits involved in your request
D) An indication of the consequences of a failure to reply
E) How the recipient can reach you if they have questions
Which of the following should be the goal when evaluating and revising the work of
others?
A) Rewriting the message in your style
B) Adding interest to the message
C) Making the piece more effective
D) Changing the emphasis of the message
E) Helping the writer learn editing skills
Which of the following is used to show how a thought is related to the previous
thought?
A) Topic sentence
B) Transition
C) Jargon
D) Clich
E) Buzzword
Which of the following is a benefit to the writer when a good organizational approach
to writing is used?
A) The message can be emotionally charged
B) The message can include only simple, clear logic
C) The message is less expensive to produce
D) There is an increased likelihood of acceptance
E) The information will meet the needs of a larger audience
________ information includes age, gender, occupation, income, and education.
A) Demographic
B) Stenographic
C) Psychographic
D) Typographic
If you’re creating a new wiki, ________ just as you would with a new blog or podcast
channel.
A) focus on short-run goals
B) think through your long-term purpose carefully
C) plan on developing polices and guidelines later, as you need them
D) don’t worry about your audience until the wiki is up and running
Which of the following is one of the steps to take when preparing for a meeting to help
improve meeting productivity?
A) Encourage participation
B) Put the results to effective use
C) Distribute meeting minutes to participants and other interested parties
D) Make sure the meeting is necessary
E) Lead effectively and participate fully
When you deliver negative messages, you
A) should always begin with a buffer.
B) should not include reasons for the decision or information.
C) should use language that conveys respect.
D) can expect your audience to be offended.
E) should always avoid specific statements of bad news.
When you’re writing a(n) ________ for a report, present the report’s main points in the
order they appear in the text.
A) executive forecast
B) informative synopsis
C) descriptive synopsis
D) transactional document
E) recommendation
When you’re preparing an RFP, identify decision criteria and choose information to
measure against those criteria. Otherwise, you will
A) place unreasonable demands on bidders.
B) cause unnecessary complications in your review process.
C) discourage some potentially attractive bidders from responding.
D) all of the above.
A barrier to communication can be caused by
A) the structure and culture of an organization.
B) the common habit of multitasking.
C) human or technological intervention between senders and receivers.
D) all of the above.
When you want to develop a paragraph by showing how a general idea is broken into
specific categories, which of these methods would you use?
A) Illustration
B) Comparison and contrast
C) Cause and effect
D) Classification
All of the following EXCEPT ________ can help you to overcome ethnocentrism and
stereotyping.
A) adopting preconceptions
B) avoiding assumptions
C) accepting differences
D) avoiding judgments
Which of the following superimposes data on live camera images?
A) Location-based services
B) Gamification
C) Augmented reality
D) Wearable technology
E) Mobile podcasting
Audience responses to your messages depend heavily on your ________, a measure of
your believability based on how reliable you are and how much trust you evoke in
others.
A) persona
B) savoir-faire
C) credibility
D) none of the above
Which of the following should be included in the body of a routine or positive
message?
A) Justification of the news
B) Relevant details
C) The main idea
D) A reminder of your relationship with the audience
E) A copy of needed documentation
Online communities of interest that form around a specific product are known as
A) brand communities.
B) tangential markets.
C) product co-ops.
D) interest enclaves.
How should a podcast be structured to be most effective for the audience?
A) With a well-designed script
B) With a clear beginning, middle, and end
C) Have very little material prepared to help it sound more conversational
D) Incorporate elements that will increase visual interest
E) With several distribution options for each podcast
When using the direct approach for a request, how will the explanation and justification
section change if the situation is complex?
A) It should explain the reader’s next step
B) It should avoid any negative information
C) More extensive information may be needed
D) The middle paragraph should follow an indirect format
E) The benefits of complying should be eliminated
If your company or client expects you to distribute a report online
A) double-check that you’ve uploaded the correct file.
B) make sure that you put the file in the right location.
C) verify how the report displays and functions on screen.
D) all of the above.
Explain the content and function of the three types of navigation and support slides.
Briefly define media richness and provide at least one example each of a rich medium
and a lean medium.
Describe four important issues to consider when distributing business messages.
Describe steps to be taken when completing a business message.
When you’re writing for the web, what can you do to improve the readability of your
online content?
What three questions should you ask in verifying the quality of the visuals you include
in business messages?
Describe at least five strategies for establishing credibility when preparing persuasive
messages.
Why is it especially important in marketing and sales messages to avoid implying offers
or promises you cannot fulfill?
Discuss the way various types of motivation drive an audience and affect a persuasive
message, particularly in relation to Maslow’s theory.
Identify and discuss four techniques you can to make the content of a message “mobile
friendly.”
What two types of artwork can be included in the foreground of presentation slides?
Briefly explain the distinction between these types.
What is a synopsis? How does it differ from an executive summary?
How can you make messaging more efficient and effective?
Discuss the goals when writing a positive response to a request or sending a goodwill
message.
Discuss the 8 steps in the communication model.
List at least three strategies to help ensure the accuracy of information you include in
business messages.