Archives: Quiz

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company’s value delivery network. Superstores are much larger than regular supermarkets and offer a large assortment of […]

A company should strive to build a brand name that becomes identified with the product category, as Scotch Tape did. The government market consists of schools, hospitals, nursing homes, prisons, and other institutions that provide goods and services to people […]

Firms competing in a given target market, at any point in time, are similar in their objectives and resources. Customer relationship management helps manage detailed information about individual customers and maximize customer loyalty. TRUE In a pure monopoly, the market […]

Many company and brand Web sites also serve as online brand communities, where customers can congregate and exchange brand-related interests and information. Many companies now use customer profitability analysis to identify and weed out unprofitable customers. TRUE An advantage of […]

An experience such as a vacation can be defined as a market offering. Commercial sources of information typically legitimize and evaluate products for buyers. FALSE Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines. TRUE Value-based pricing […]

Pricing across a product mix is difficult because various products have related demand and costs, and products face different degrees of competition. Profits drop during the growth stage of the PLC because per customer promotion costs are high. FALSE The […]

The workload approach is used to determine the type of sales force structure required by a company. The institutional market is characterized by high budgets, while its buying objective is profit. FALSE “Destroying” a close competitor can actually damage a […]

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents. In the concept development stage, a firm will create a single product concept to test. FALSE Prior to the Great Recession […]

When segmenting by usage rate, markets can be segmented into nonusers, ex-users, potential users, first-time users, and regular users of a product. When a company hires lobbyists to influence legislation affecting its industry, it is taking a defensive stance toward […]

In the proposal solicitation stage of the business buying process, the buyer invites qualified suppliers to submit proposals. The aim of advertainment is to make ads so entertaining or useful that people want to watch them. TRUE A discount store […]

Budgets used for internal planning purposes and performance evaluation should be developed on the basis of A) responsibility accounting. B) generally accepted accounting principles. C) financial accounting standards. D) managerial accounting standards. Which of the following is not a factor […]

Employees and Training entities is ________ , because a given employee will, over time, attend numerous training courses and, conversely, several employees may attend the same specific training class. A) 1:1 B) 1:N C) M:N D) 1:M Picking ticket number […]

A clerk at a grocery store scanned the bar code for a low cost bag of frozen chicken wings then gave his friend an expensive brand-name bag of frozen chicken wings. Which of the following controls would best prevent the […]

A query that extracts, for a given time period, the total amount of all sales events for which there is no corresponding receive cash event will yield A) a cash account ledger. B) a credit sales journal. C) an accounts […]

A back door into a system that bypasses normal system controls is called a A) virus. B) logic bomb. C) trap door. D) data diddle. Use the chart below to answer the following questions regarding flow chart symbols. Which symbol […]

A control procedure designed so that the employee that records cash received from customers does not also have access to the cash itself is an example of a(n) A) preventive control. B) detective control. C) corrective control. D) authorization control. […]

Which of the following is not one way CAATS could be used? A) To merge files. B) To test files for specific risks. C) To process electronic transactions. D) To query data files to retrieve records meeting specified criteria. Which […]

Identify the item below that would be classified as an event by the REA data model. A) An IOU from a customer. B) The customer. C) A customer sale. D) A loan from a vendor. Grizzly Delivery calculates the cost […]

Product code WSH500D08 is an example of A) sequence codes. B) block codes. C) group codes. D) mnemonic codes. Identify the system below that is likely to be most appropriate for end-user development. A) An accounts receivable system. B) A […]

Information that does not omit important aspects of the underlying events or activities that it measures is A) complete. B) accessible. C) relevant. D) timely. Data masking is also referred to as A) encryption. B) tokenization. C) captcha. D) cookies. […]

According to the ERM model, ________ help the company address all applicable laws and regulations. A) compliance objectives B) operations objectives C) reporting objectives D) strategic objectives The Trust Services Framework reliability principle that states that users must be able […]

Regularly reviewing an accounts receivable aging report can help management do what? A) identify customers who have not purchased anything lately B) determine whether changes are needed in the firm’s credit policies C) improve the speed which customers make payments […]

The project development committee for Photomat Incorporated is discussing output design alternatives for a new, organization-wide accounting information system. There is a heated debate among the team regarding which departments should be given the quarterly sales report. Mark prefers that […]

Which of the following diagrams represents a situation where items rented by a customer must be returned intact, and several rented items could be returned at the same time? A) B) C) D) Which of the following control design considerations […]

Perhaps the most striking fact about natural disasters in relation to AIS controls is that A) many companies in one location can be seriously affected at one time by a disaster. B) losses are absolutely unpreventable. C) there are a […]

________ are incurred to ensure that products are created without defects the first time. A) External failure costs B) Inspection costs C) Internal failure costs D) Prevention costs Combining REA diagrams for individual transaction cycles into a single, enterprise-wide model […]

When printed on paper, data output is referred to as A) reports. B) hard copy. C) soft copy. D) financials. For replacement of inventories and assets destroyed by fire or other disasters, an organization needs A) stand-by facilities. B) adequate […]

All of the following controls for online entry of a sales order would be useful except A) check digit verification on the dollar amount of the order. B) validity check on the inventory item numbers. C) field check on the […]

Loreen Tina is the chief lawyer for Tamara Incorporated. The CEO of Tamara Incorporated asks Loreen whether the company should periodically delete all company e-mail. If Loreen is well-versed in AIS best practices, she would mostly likely respond, A) Yes, […]

If recent trends in end-user computing (EUC) persist, EUC will represent ________ of all information processing by the end of 2020. A) 15% – 24% B) 20% – 49% C) 50% – 74% D) 75% or more The transaction cycle […]

Identify the party below that is not external to the firm. A) customer B) vendor C) government agencies D) CEO The relationship between the Acquire Services and Disburse Cash events is modeled as ________ to reflect the common situation in […]

The audit committee of the board of directors A) is usually chaired by the CFO. B) conducts testing of controls on behalf of the external auditors. C) provides a check and balance on management. D) does all of the above. […]

________ is a plan that specifies how to resume not only IT operations but all business processes in the event of a major calamity. A) Disaster recovery plan B) Business continuity plan C) Real-time monitoring plan D) Business contingency plan […]

The expenses associated with disposal of defective products are ________ costs. A) prevention B) inspection C) internal failure D) external failure Identify the statement below which is true. A) Cloud computing is a control technique for system availability. B) Cloud […]

Using the database depicted above, in the Sales table, “Customer #” is best described as A) an attribute. B) a primary key. C) a foreign key. D) A, B, and C Identify one way “rainbow tables” are often used. A) […]

Falk Noam is the internal auditor for Matan Incorporated. Before investigating the HRM / payroll cycle at Matan, Falk decided to read up on the proper segregation of duties regarding payroll disbursement processes. For strongest segregation of duties, the ________ […]

A ________ control ensures that the correct and most current files are being updated. A) cross-footing balance test B) data matching C) file labels D) write-protect mechanism Who is responsible for ensuring that the new system will meet the needs […]

How many tables are needed to implement an REA data model that has three distinct entities, two M:N relationships and two 1:N relationships in a relational database? A) 5 B) 7 C) 8 D) 10 Which table is most likely […]

Lauren wants to open a floral shop in a downtown business district. She doesn’t have funds enough to purchase inventory and pay six months’ rent up front. Lauren approaches a good friend, Jamie, to discuss the possibility of Jamie investing […]

A(n) ________ system posts an approved invoice to the vendor account and stores it in an open invoice file until payment is made by check. A) nonvoucher B) voucher C) cycle D) evaluated receipt settlement Which of the following is […]

Sam Jones has been the controller of Downtown Tires for 25 years. Ownership of the firm recently changed hands and the new owners are conducting an audit of the financial records. The audit has been unable to reproduce financial reports […]

Merlin Frodo has been doing custom piercings and tattoos for over thirty years. His home and place of business is a garage in the harbor district of Seattle, Washington. He keeps meticulous records of every job he has ever completed. […]

The primary objective of accounting is to A) implement strong internal controls. B) provide useful information to decision makers. C) prepare financial statements. D) ensure the profitability of an organization. A workforce inventory report A) is filed each quarter to […]

In a data flow diagram of the customer payment process, “Customer payment” will appear above or in A) a square. B) a circle. C) two horizontal lines. D) an arrow. Multi-factor authentication A) involves the use of two or more […]

Each event in an REA model will in most cases have at least one ________ agent and one ________ agent involved with the event. A) internal; resource B) external; entity C) internal; employee D) internal; external Which of the following […]

The steps that criminals take to trick an unsuspecting employee into granting them access is called A) scanning and mapping the target. B) social engineering. C) research. D) reconnaissance. What control should be put in place that assigns responsibility for […]

Identify the type of information below that is least likely to be considered confidential by an organization. A) Audited financial statements. B) Legal documents. C) Top executives’ salaries. D) New product development plans. Moneka Jones is the CIO for Noela […]

The best example of an effective payroll transaction file record count would most likely be A) sum of net pay. B) total number of employees. C) sum of FICA. D) total of employees’ social security numbers. Lebanese looping is A) […]

In which entity would an item’s actual cost information most likely be maintained? A) Inventory entity. B) Order_Inventory entity. C) Inventory-Order_Inventory entity. D) Cost entity. Firms should consider preparing a software prototype if the application A) will be used for […]

An integrated REA diagram merges multiple copies of some entities in order to A) minimize the repetition of agent entities. B) maximize the legibility of the diagram by avoiding the need to have relationship lines cross one another. C) keep […]