Archives: Quiz

An employee has a regular hourly rate equal to $12. According to FLSA, how much should her/his employer pay this employee for each additional hour worked beyond the regular 40 hours within a period of 7 consecutive days? A) $12 […]

The XYZ Co. took back performance-based compensation of $1.2 million from their CEO because of his decision of the buyout of another firm that eventually lowered the overall value of the XYZ Co. Which of the following compensation agreements allowed […]

What percentage of gross earnings do Brazilian employees put towards social insurance? A) 8% B) 11% C) 8% to 11% regardless of earnings D) 8% to 11% based on earnings Abilities, interests and work styles are elements for which O*NET […]

Companies can control costs by replacing annual merit or seniority increases or fixed salaries with which type of plans? A) incentive B) longevity pay C) pay-for-knowledge pay D) base pay You broke your neck at work. The company called to […]

This is considered “at the heart” of person-focused pay programs. A) innovation B) management C) training D) data In Canada, Maria earns an annual salary of $50,000. The amount of Maria’s vacation pay is equal to what amount? A) $1,000 […]

A 401(k) plan is which of the following types of retirement benefits? A) defined contribution B) defined benefit C) qualified benefit D) nonqualified benefit In May 2014, the typical CEO earned approximately how much more annually than fast food cooks? […]

Most union leaders generally do not support alternative work arrangements based on which of the following two reasons? A) fewer promotional opportunities and the likelihood of pay reductions B) threats to job security and fewer promotional opportunities C) threats to […]

Over the past 10 years, Lincoln’s profit-sharing payments have been substantial. Maria’s annual salary was $40,000 last year, and she earned a profit-sharing payment of $10,000. Maria’s profit-sharing award represents approximately what percentage of her annual salary? A) 25 percent […]

Which of the following is a major challenge in setting up skill-based pay programs? A) determining the number of skill blocks B) convincing shareholders that this type of pay system can facilitate competitive advantage C) demonstrating that the benefits of […]

The Consumer Price Index represents the average price changes for the price of goods and services in how many regions? A) 2 B) 4 C) 6 D) 8 In this team, members learn scheduling, coordinating, training, leadership. Which of the […]

Jack is a sales professional who is employed in an auto dealership. At the beginning of every year, he and his supervisor determine objectives for Jack together, which are tied to corporate objectives. One of the objectives is related to […]

Compare health benefits and paid time off benefits in India and People’s Republic of China. This concept describes a company’s success when the company acquires or develops capabilities that facilitate outperforming the competition. A) differentiation B) capital C) compensation practices […]

Telemarketing has had the greatest impact on which of the following data collection methods? A) mail questionnaires B) online questionnaires C) mall intercepts D) telephone interviews E) face-to-face interviews Burt can visit his local hardware store and buy one 4-inch […]

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using? A) buzz marketing B) social networking C) […]

People’s moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment. A) color and size B) size and activity C) arousal and pleasure D) […]

Puffery is a term for a(n)________. A) straightforward promotional message B) claim of superiority that cannot be proven or disproven C) emotional appeal to customers D) subliminal appeal to customers E) value-added promotion Which of the following accurately describes a […]

An ad for a new Dior fragrance featuring Natalie Portman appeared in Vogue magazine. In terms of the communication model, the medium of this ad is ________. A) Natalie Portman B) Vogue C) Vogue readers who purchase Dior products D) […]

Which of the following best explains the goal of neuromarketing? A) using subliminal messages to influence consumer decisions B) collecting data about responses to advertising and products by measuring consumers’ brain activity C) observing and tracking consumer behavior on the […]

Which of the following is true about a probability sample? A) The observation method is used to select people who appear most willing to participate. B) Convenience is the key determinant of who participates. C) A researcher uses personal judgment […]

A young couple contacted a realtor about buying a new home. Now that the realtor has prospects, his next step should be to ________. A) handle any of their objections B) qualify them C) prepare his approach D) make a […]

Marketers calculate the metric of ________ by dividing the number of visitors to a website who complete a desired activity by the total number of visitors to the site. A) click-through rate B) conversion rate C) margin on sales D) […]

Marketers classify convenience products as ________. A) staple products, impulse products, and emergency products B) specialty products, shopping products, and unsought products C) core products, actual products, and augmented products D) generic products and branded products E) attribute-based products and […]

The greater the ________ of a purchase, the higher the consumer’s level of involvement will be. A) perceived risk B) cognitive dissonance C) psychographics D) heuristics E) targeting Which of the following is a bonus paid by a manufacturer to […]

What is the most logical explanation that retailers carry private-label brands? A) to eliminate the need for competitive advantages B) to encourage transaction marketing C) to support trade promotions D) to earn more profit E) to prevent sales cannibalization Catalogs, […]

A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African markets where access to reliable electricity is limited. The company used a ________ strategy to enter those global markets. A) product adaptation […]

A consumer who is considering purchasing a house would probably use ________. A) habitual decision making B) stimulus generalization C) operant decision making D) limited problem solving E) extended problem solving Organizational markets differ from consumer markets in that organizational […]

Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations. Then she asked them to identify all the amenities they expect to find […]

Savings for You, a discount retail chain, is highly competitive. When entering a new market, Savings for You often cuts prices so deeply that it sells below costs, effectively pushing smaller companies with less purchasing power out of the market. […]

The first step of the market planning process involves closely examining the ________. A) marketing strategies B) product development process C) marketing controls D) marketing environment E) marketing team Interacting with consumers via portable technology such as smart phones, tablets, […]

At some catalog retailers, employees on roller skates called pickers are handed a printout of the products a customer wants, and then the pickers skate through large warehouses accumulating the desired products into one central location. The pickers are engaged […]

Which of the following best explains why a company would adopt an undifferentiated targeting strategy? A) to more efficiently focus on customer relationship management B) to remove the need for positioning C) to move a product to the next stage […]

Timely topics and research project stories are both types of ________. A) advertising appeals B) advocacy advertising C) puffery D) press releases E) creative strategies Which of the following is true of the global economy after the Great Recession of […]

Through ________, an organization collaborates with customers and other stakeholders to create worth in the new product development process. A) augmentation B) innovation C) value co-creation D) diffusion E) adoption Which of the following is true about convenience stores? A) […]

An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to […]

Which of the following is a logistics activity that involves developing and implementing a process to ensure the firm always has sufficient goods available to meet customers’ demands, no more and no less? A) materials handling B) inventory control C) […]

Jewels for the Rich and Famous sells very exclusive jewelry with a minimum price of $25,000 to customers around the world. Speed of delivery to distant markets is a must. Management should use ________ as its main carrier. A) railroads […]

Which of the following best explains why marketers do not consider social class segments as strictly as they once did? A) Many consumers buy according to the social class image they wish to portray rather than according to where they […]

Which of the following is essentially no branding at all? A) national branding B) ingredient branding C) generic branding D) sub-branding E) store branding Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch […]

A Miami restaurant has created atmosphere through its subtle use of blue and green lighting, ceiling fans over each table, and frozen drinks. If its electrical energy supplier raises its prices, the restaurant will most likely ________. A) continue its […]

Raw, unorganized facts that need to be processed are called ________. A) information B) samples C) data D) insights E) research Which of the following occurs when manufacturers or wholesalers attempt to force retailers to charge a certain price for […]

Age, gender, place of residence, and income are all examples of ________. A) segmentation variables B) positioning strategies C) market fragment strategies D) psychographics E) targeting strategies Another name for F.O.B. factory pricing is ________ pricing. A) captive B) CIF […]

When Home Depot stores entered the Canadian market, there were already stores providing similar services and products. To get people to try Home Depot, the chain deliberately sold merchandise below the price that the Canadians were used to. What type […]

The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop a clear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, Lifting Life will likely need […]

Which of the following modes of transportation would most likely be used to quickly haul lettuce from California, where it was grown, to markets in Nevada? A) trucks B) railroads C) air D) pipeline E) water People, places, and ideas […]

In general, vending machines are best suited for selling which of the following? A) specialty goods B) unsought goods C) capital items D) food and beverages E) accessory equipment When using the SERVQUAL scale, a store focused on employee willingness […]

The promotion element of the marketing mix includes the design of the product. Customers whose complaints are resolved quickly are no more likely to buy from the same company again than are customers whose complaints are resolved slowly. FALSE Data […]

A traditional advertising medium can be used to publicize a sales promotion. When shipping large amounts of bulk products such as forest products, coal, sand, or rock over large distances, a company should choose large trucks because of their low […]

In terms of the buyclass framework, the purchase of paper towels and toilet paper to restock an employee restroom would be an example of a modified rebuy. The most basic type of nonprobability sampling is a simple random sample. FALSE […]

Brand managers may push too hard with coupons or other price incentives to the point that customers will refuse to buy the product without these promotions. Application fees, tuition, and fines are all examples of prices. TRUE Researchers carefully design […]

The producer and the final consumer are part of every type of channel of distribution. ABC Interior Designs wants to collect research data about which areas of the store attract the most customer attention through video recording devices placed throughout […]