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Telemarketing has had the greatest impact on which of the following data collection
methods?
A) mail questionnaires
B) online questionnaires
C) mall intercepts
D) telephone interviews
E) face-to-face interviews
Burt can visit his local hardware store and buy one 4-inch paint brush and not the case
of 24 brushes that the retailer had to buy. This is an example of how the channel of
distribution facilitates ________.
A) assortment creation
B) risk taking
C) breaking bulk
D) relationship management
E) logistics
Which of the following is NOT an example of a secondary data source for a company
researching whether it should open a casino near St. Louis, Missouri?
A) U.S. Census Bureau reports on St. Louis growth patterns
B) a survey commissioned by the company asking St. Louis residents about their
gambling habits
C) the stockholders' report from a casino that currently operates in St. Louis
D) a trade organization report on the tourism industry in Missouri
E) an academic study of the growth of online gambling activities
Which of the following is true about noncumulative quantity discounts?
A) They encourage large single orders.
B) They encourage a strong relationship between buyer and seller.
C) They are based on a total quantity purchased within a set time period.
D) They typically involve giving the buyer a credit to use against future orders.
E) They encourage small, regularly spaced orders.
An independent hardware retail store 100 miles from the nearest city of more than
5,000 people but providing needed supplies for area ranchers would most likely buy its
plumbing and electrical supplies through a ________.
A) truck jobber
B) commission merchant
C) mail-order wholesaler
D) rack jobber
E) merchandise broker
Which of the following groups are referred to as Digital Natives and grew up during the
"Great Recession"?
A) Millennials
B) Generation Y
C) Generation X
D) busters
E) Generation Z
Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat
started to notice certain disadvantages of his new car as he learned more about other
cars. Pat was experiencing ________.
A) perceived risk
B) multitasking
C) cognitive dissonance
D) compensatory decision making
E) consumerism
Which of the following adjectives best describes products that would be classified as
goods?
A) nonperishable
B) convenient
C) disposable
D) tangible
E) heterogeneous
Which promotional mix strategy directs marketing efforts toward final consumers?
A) push
B) pull
C) hierarchy of effects
D) permission marketing
E) crowdsourcing
In the new product development process, a description of the features a product will
have and the benefits those features will provide a customer is called a(n) ________.
A) product idea
B) product concept
C) product image
D) augmented product
E) product personality
Jack was so enthusiastic about the band he saw performing at a local club last weekend
that he persuaded a large group of friends to return to the club to hear the band on
Thursday. Unfortunately, the band's Thursday performance was uninspired and at times
off-key. The performance differences are due to the ________ characteristic of service.
A) perishability
B) variability
C) creativity
D) personalization
E) responsiveness
An example of a(n) ________ is an airline's practice of awarding customers points for
miles traveled that can be turned in for free airline trips.
A) allowance
B) rebate
C) incentive program
D) loyalty program
E) premium
In some states, unfair trade practices acts are designed to ________.
A) regulate the markups used by various industries
B) control the sale of agricultural products and raw materials
C) regulate all forms of psychological pricing
D) prohibit the selling of products below cost
E) ban the use of price lining
In the evaluation of alternatives stage, determinant criteria are more specific than
evaluative criteria.
________ strategies regard a city, state, country, or other locale as a brand.
A) Social marketing
B) Idea marketing
C) Place marketing
D) Service marketing
E) Green marketing
Which of the following refers to marketing strategies that support environmental
stewardship by establishing an environmentally founded differential benefit in the
minds of consumers?
A) collaborative consumption
B) green marketing
C) triple-bottom-line orientation
D) societal marketing
E) corporate citizenship
Which of the following should be true for a skimming price to be successful?
A) Target consumers should be price sensitive.
B) Supply should exceed demand.
C) Demand must be stabilizing.
D) The producer should use intensive distribution.
E) There should be little chance that competitors can quickly enter the market.
A ________ is the ultimate user of a good or service.
A) stakeholder
B) market
C) target market
D) marketer
E) consumer
Often consumers base their perception of price on what they perceive to be the
customary or ________.
A) dynamic price
B) fair price
C) target price
D) list price
E) assimilated price
The term skunk works is associated with which of the following?
A) total quality management (TQM)
B) Six Sigma
C) product category teams
D) cross-functional teams
E) venture teams
A fast-moving consumer good, also known as a(n) ________, is a low-cost good that
people consume quickly and replace frequently.
A) impulse product
B) emergency product
C) consumer packaged good
D) specialty good
E) shopping product
