A recent survey of hiring professionals revealed that
A) most employers understand that candidates may need to answer their mobile phones
during the interview, and that doing so has no effect on the outcome.
B) candidates who answer mobile phone calls during interviews are more likely to get
the job because they are perceived as busy and important.
C) answering mobile phone calls or texting in the middle of an interview is the most
common mistake candidates make during their interviews.
D) candidates who warn the interviewer ahead of time that they might have to answer a
call during the interview have a better chance of getting the job than those who do not.
E) not answering a call during an interview is an indication that clients or customers
will also be ignored.
In the practice of ________, behaviorally targeted ads from one website follow an
online shopper when he or she moves on to other websites.
A) flanking
B) remarketing
C) cyber stalking
D) stealth advertising
E) market shifting
When you’re staging mock interviews to polish your interview style, pay attention to
A) your nonverbal behavior.
B) the quality of your voice.
C) the length and clarity of your answers.
D) all of the above.
When you’re planning a negative message, ________ in order to minimize the damage
to business relationships and encourage acceptance of your message.
A) analyze the situation carefully
B) be direct at all times
C) emphasize your needs and concerns
D) quote the policies and regulations of your company
E) offer an opportunity to discuss the issue in person
If you’re the designated leader of a meeting,
A) don’t interfere if the discussion departs from the goals of the meeting.
B) allow introverted participants to disengage from the meeting.
C) try to simply act as an observer, and let the meeting “run itself.”
D) do none of the above.
You should keep ________ of your rsum on hand, in case a prospective employer wants
you to send your rsum in the body of an email message.
A) an MS Word version
B) a plain-text version
C) an RTF version
D) a PDF version
E) a social media version
Which of the following can be used to extract broad meaning from large groups of
data?
A) Big Small data
B) Data visualization
C) Tag clouds
D) Bubble diagrams
E) Pictograms
According to professional proofreaders, ________ will help to ensure high-quality
results.
A) multitasking to get more done
B) concentrating on what you’re doing
C) reviewing complex digital documents on-screen
D) reading large amounts of material in one sitting
By providing ________, such as facility maps and property information, mobile
technology can allow users to experience more of their environment and access
information instantly.
A) digital domiciles
B) location-aware content
C) social-media catalogues
D) multimedia relationships
Which of the following is an advantage of using concrete words?
A) They are direct and exact
B) They summarize concepts
C) They can be interpreted differently by each audience member
D) They create shorter paragraphs
E) They explain jargon to outsiders
Writing for websites often involves the use of ________, which organize and control
content and support teamwork.
A) wikis
B) shared workspaces
C) word processing software
D) content management systems
When is a more formal tone appropriate for an internal audience?
A) When the report is short
B) When you have already established your credibility
C) When you are using online tools to send the message
D) When the topic is complex or controversial
E) When you do not use preview or review sections
When gathering information, why is it important to focus on information that concerns
your audience the most?
A) The information will be more ethical
B) The information will answer all questions in the journalistic approach
C) You will cover all your legal bases
D) You increase your chances of accomplishing your goals
E) The message will be shorter and easier to write
Which of the following can help you handle requests for recommendations in a social
networking environment?
A) Ignoring a request from someone you don’t know
B) Maintaining a policy of not writing a recommendation for anyone
C) Writing as much or as little as you’re comfortable with sharing about the person
D) all of the above
Which of the following must be used to make a recommendation credible?
A) Primary data
B) Knowledge management systems
C) Logical analysis and sound conclusions
D) Statistical analysis
E) Correlations between the recommendation and the data
Which of the following is a key strategy to keep in mind when creating messages for
mobile marketing?
A) Include video links whenever possible
B) Use words that have negative connotations to generate interest
C) Recognize that viewers spend more time on mobile ads
D) Keep the messages short and simple
E) Align the audience’s interest with what is best for the company
Which rsum format can help a candidate emphasize skills, capabilities, and other areas
of competence instead of job history?
A) Keyword
B) Chronological
C) Combination
D) Functional
E) Audience-centered
Which type of communication barrier could be the result of multitasking?
A) Channel breakdowns
B) Technology
C) Competing messages
D) Noise and distractions
E) Filters
How should headlines be developed for social media?
A) They should be mysterious and leave the reader wanting more
B) They should use clever wordplay that challenges the reader
C) They should be engaging and detailed
D) They should be casual and incomplete
E) They should be concise, specific, and informative
Which of the following statements about nonverbal communication is FALSE?
A) Facial expressions are a primary means of conveying emotions.
B) A person’s voice carries both intended and unintended nonverbal cues.
C) Nonverbal signals can be used to assert both authority and intimacy.
D) Mastering nonverbal signals will allow you to “read someone like a book.”
Which of the following can improve your understanding of a message when you and
the speaker don’t share enough of the same language?
A) Create acronyms and rhymes for key ideas
B) Visualize words and ideas as pictures
C) Paraphrase the idea and have the speaker confirm what you think you heard
D) Give the speaker nonverbal cues
E) Save questions until an appropriate time
If you’re writing an unsolicited proposal, you won’t need to
A) convince readers that a problem or opportunity exists.
B) prove that you can solve the problem or opportunity.
C) explain why readers should take action.
D) follow every detail of the request-for-proposals format.
E) establish your qualifications in solving the problem.
What is the concept of communicating openly to give all participants access to the
information they need to accurately process the messages they receive?
A) Stealth marketing
B) Ethical dilemma
C) Promotional communication
D) Ethical auditing
E) Transparency
Delivering your presentation by reading it word for word is usually a bad idea EXCEPT
when
A) your presentation is very lengthy.
B) you’re covering policy statements or legal documents that must be presented
verbatim.
C) the presentation is humorous.
D) the audience is hostile.
E) you want the audience to know you are an expert in the field.
The term ________ refers to secondary video clips and still images that can add visual
interest to or improve the flow of a business video.
A) B-roll material
B) A-list material
C) shot-list material
D) back-up material
E) infographical material
How can employers limit the inappropriate use of technology and social media on the
job?
A) All managers to monitor the social media sites of all employees
B) Establish and enforce clear policies for all employees
C) Establish a procedure for posting confidential information to the web
D) Allow employees to use their own technology so the employer is not responsible for
it
E) Be active on as many social media sites as possible
Business-related blogs and microblogs
A) are generally not very helpful to job applicants.
B) can help you get comfortable with the jargon and buzzwords in a particular field.
C) can be useful in a job search, but only for those seeking positions in technical fields.
D) are very difficult to find online.
E) always provide accurate and up-to-the minute information about a company.
Use the ________ to organize a message if you believe your audience will be receptive
to what you have to say.
A) direct approach
B) didactic approach
C) dialectical structure
D) diametric pattern
During the ________ of the group-development process, the members of a
problem-solving team would begin to discuss their positions and become more assertive
in establishing their roles.
A) conflict phase
B) reinforcement phase
C) orientation phase
D) brainstorming phase
If you have serious concerns about the qualifications of a job candidate who has asked
you for a written recommendation, you should
A) avoid mentioning them in the letter of reference.
B) include allegations of misconduct in the reference letter.
C) elect not to write the recommendation.
D) express your concerns via social media.
E) show the reference letter to the candidate first.
Which of the following represents the overall subject of a message?
A) Question and answer chain
B) Topic
C) Story
D) Main idea
E) Scope
________ slides indicate which material has been covered and which section you are
about to begin.
A) Title
B) Agenda
C) Navigation
D) Summary
E) Bumper
How does outlining the information architecture of a website help improve the reading
experience for site visitors?
If potential customers are likely to object to the price of your product or service, what
can you do?
In a line chart, what do the vertical and horizontal axes normally illustrate?
How do mobile devices enhance the collaborative writing and project process?
List three categories of common persuasive business messages.
Discuss the advantages of podcasting.
What presentation tools are often used for small-group sessions?
Discuss why ethics and etiquette are important when writing bad news messages.
Why is it important for visuals and text to work together closely in business
documents? Identify four techniques you can use to integrate text and visuals
successfully.
How can you help your audience create a meaningful and effective letter of
recommendation for you?
Why is it important to consider the use of and types of technology that will be used to
view a presentation?
What is a request for proposals (RFP)?
List at least three general categories of nonverbal communication.
Outline the eight steps of the communication process.
Discuss the relationship between general and specific purposes and the goals of each.
What should take place during the writing phase of the three-step writing process?
Describe four common types of communication barriers.
Identify five ways to become a more effective listener.