Archives: Quiz

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all […]

With respect to advertising, _____ can involve themes designed to encourage current owners to talk about the brand or prospective owners to ask current owners for their impressions. A. simulating B. stimulating C. parroting D. modeling E. slice of life […]

Which of the following can influence an organization’s decision to buy or not buy a given product, or to buy or not buy from a given supplier? A. trade associations B. financial analysts C. dealer organizations D. business press E. […]

John and Dawn have been married for over twenty years. They have lived in their home in Northville, MI (a suburb of Detroit) with their three children for most of those years. According to the Census Bureau, which type of […]

Which category of Web 2.0 participants are bloggers and post ratings and reviews, and tend to be in their late teens to mid-twenties? A. Creators B. Critics C. Joiners D. Spectators E. Jumpers Estimates of the number of TV ads […]

Nonconventional marketing activities that use a limited budget and can increase buzz are known as: A. gorilla tactics B. guerilla marketing C. undercover marketing D. online guides E. e-gossip A completely nominal decision does not even include consideration of _____. […]

What are two important long-term memory structures? A. primary and secondary B. schema and scripts C. semantic and conceptual D. conceptual and imagery E. iconic and vicarious For years, L’Oreal hair color would say in their ad that L’Oreal is […]

Maria was raised as a Catholic, but she has not been attending church regularly since she moved out of her parents’ home into her own apartment. However, when she does attend mass, she remembers the sequence of events and what […]

George has used the same company for his car and home insurance for over 20 years. Any claim he has made has been handled fairly and quickly. A major hurricane came through his area causing many individuals, including George, and […]

Campbell’s soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was “Soup is good food,” and another was “Never underestimate the power of soup.” Which type of problem recognition was Campbell’s […]

What is a major difference between delayed full nest I and younger new parents? A. the number of children B. income C. education D. commitment E. years married The emotional response that owning or using the product or outlet provides […]

Marketing strategy is formulated in terms of the marketing mix; that is, it involves determining the product, features, price, communications, distribution, and services that will provide customers with superior value. This entire set of characteristics is often referred to as […]

The types of individuals who work in the organization represent the organization’s _____. A. size B. composition C. macrosegment D. reference group E. demographic group A shift from a focus on sensual gratification to abstinence in America would most likely […]

Which dimension of self-concept refers to the individual’s perception of who I would like to be? A. actual self-concept B. ideal self-concept C. private self-concept D. social self-concept E. future self-concept Ads that encourage consumers to remember past personal experiences […]

Which type of conditioning requires that consumers first engage in a deliberate behavior (i.e., trying the product) and come to understand its power in predicting positive outcomes that serve as reinforcement? A. classical conditioning B. operant conditioning C. iconic conditioning […]

Consumers 55 years of age and over constitute the _____ market. A. baby boom B. mature C. generational D. gerontological E. aging Kevin buys the same brand of clothing all the time. He continues to buy it because it fits […]

Which of the following statements is FALSE regarding appropriate alternatives? A. An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem. B. The brand found completely unworthy of further consideration is […]

Chaz was asked by a market researcher which criteria he uses when purchasing beer. He told the researcher that taste and price are important to him. Which method did the researcher use to obtain this information from Chaz? A. direct […]

Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology? A. Seekers B. Techno-Strivers C. Journeymen D. Apprentices E. Media […]

_____ describes a population in terms of its size, structure, and distribution. A. Economics B. Demographics C. Psychographics D. Geographics E. Lifestyles The vertical axis in the HLC/occupational category matrix represents _____, which determines the problems the household will likely […]

Attribute-based choice requires _____. A. the knowledge of specific attributes at the time the choice is made. B. attribute-by-attribute comparisons across brands. C. summary impressions. D. a and b E. all of the above Which of the following is FALSE […]

If the target market engages in limited decision making and the brand is not part of their evoked set, the objective will be to _____. A. disrupt the existing decision patterns B. capture as large a share of the purchases […]

Consumers who do not place heavy weight on the opinions and feelings of others are called _____. A. independents B. interdependents C. high self-monitors D. low self-monitors E. conspicuous consumers For which stage of the product life cycle is the […]

Which of the following are abstractions of reality that capture the meaning of an item in terms of other concepts? A. imagery B. concepts C. episodes D. semantics E. schema Which subculture is the most diverse group, with numerous nationalities, […]

Which HLC group is basically the unmarried members of the Generation Yers? A. Single I B. Single II C. Single III D. Single X/Y E. Empty nest Individuals frequently purchase products thought to be used by a desired group in […]

Which condition is appropriate to attempt to influence generic problem recognition? A. It is early in the product life cycle. B. The firm has a high percentage of the market. C. External search after problem recognition is apt to be […]

What is the basis for virtually all societies? A. family unit B. government C. schools D. religion E. workplace Which of the following statements is FALSE regarding ritual situations? A. Rituals are receiving increasing attention by marketing scholars and practitioners. […]

It is predicted that the total web-influenced in-store sales will be _____ in 2015. A. $217 million B. $38 billion C. $1.2 billion D. $232 billion E. $1,543 billion Kimberly loves the ham and turkey from the Heavenly Ham store. […]

Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate? A. rituals and traditions B. similarity C. brand […]

Which of the following also includes a situation-specific component? A. personality B. self-concept C. involvement D. demographics E. brand image Different functional areas of an organization often do all of the following EXCEPT _____. A. play different roles in the […]

Past searches, prior personal experiences, and prior low-involvement learning are examples of which source of information? A. memory B. personal sources C. independent sources D. marketing sources E. experiential sources Which of the following is NOT a country from which […]

Which part of the FTC Privacy Protection Framework relates to data security, reasonable collection units, sound retention practices, and data accuracy? A. simplified choice B. greater transparency C. privacy by design D. Internet Privacy Act E. none of the above […]

Friends, family, and others are examples of which source of information? A. memory B. personal sources C. independent sources D. marketing sources E. experiential sources A market researcher asked Adam to place an “X” on one of the seven spaces […]

Given the following information, which of the following compact disc players would be chosen using the elimination-by-aspects decision rule? A. Sony B. Sanyo C. Pioneer D. Sony and Pioneer would be considered further. E. none of the above Which of […]

Which of the following statements is FALSE regarding problem recognition? A. Problem recognition is the first stage in the consumer decision process. B. Only when the desired state is greater than the actual state will a problem exist. C. Problem […]

Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very […]

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes […]

A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a(n) _____ stimulus. A. subversive B. sublingual C. lateralized D. subliminal E. unfocused Eric […]

As part of developing your company’s marketing strategy, you are tasked with analyzing the new-product capabilities, channel strength, advertising abilities, service capabilities, marketing research abilities, and market and consumer knowledge. Which aspect of your company’s capabilities are you assessing? A. […]

Which situational characteristic deals with the effect of time on consumer behavior? A. physical surroundings B. social surroundings C. temporal perspective D. task definition E. antecedent states Advertising run by a firm to cause consumers to unlearn inaccurate information they […]

Which of the following is NOT an individual characteristic influencing consumer behavior? A. culture B. attitudes C. task definition D. social class E. motivation Bob and his friends go out every weekend and drink until they get drunk. Then they […]

Which generation was the first to gain a very broad view of a family, which may include parents, siblings, stepparents, half-siblings, close friends, live-in lovers, and others? A. Depression generation B. baby boom generation C. Generation X D. Generation Y […]

Which of the following is NOT considered one of the firm’s outcomes of the marketing strategy and consumer behavior process? A. product position B. customer satisfaction C. service D. sales and profits E. all of the above are considered outcomes […]

Payments, warranties, delivery dates, and so forth represent _____. A. purchase specifications B. product specifications C. terms and conditions D. postpurchase evaluation E. relationship marketing Which criterion is used to classify groups? A. membership B. strength of social tie C. […]

Tylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially […]

Selecting the optimal alternative, minimizing the decision effort, and maximizing the ease with which a decision can be justified are examples of consumer _____. A. metagoals B. rational goals C. evoked goals D. affective goals E. primary goals Tony and […]

Perceived risk is considered a consumer characteristic as well as a product characteristic. Psychographics is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers. Answer: FALSE Atmospherics is the process managers use […]

If a customer is dissatisfied with a company’s product, the company would prefer that he or she complains to the company. Problem recognition is the first stage of the consumer decision process. Answer: TRUE Consumer decisions are frequently the result […]

Unplanned purchases can be further subdivided into substitute and impulse purchases. Repeat purchasers continue to buy the same brand because of their emotional attachment to it. Answer: FALSE They may do so out of habit, or because they don’t see […]

Concern regarding credit card security is one of the major reasons given among those who are online but have never made a purchase online. Problem recognition is the result of a discrepancy between a desired state and an actual state […]