It is predicted that the total web-influenced in-store sales will be _____ in 2015.
A. $217 million
B. $38 billion
C. $1.2 billion
D. $232 billion
E. $1,543 billion
Kimberly loves the ham and turkey from the Heavenly Ham store. There is only one
store in her town, though, and it is pretty far away. She goes that direction on Saturdays
for her daughter’s music lesson, but by the time it’s over and she’s heading home, the
store is already closed. Sometimes she brings a cooler and stops there before her
daughter’s lesson, but most of the time she forgets to bring the cooler. She usually ends
up buying lunch meat at the grocery deli. Which reason for changing providers does
this represent?
A. involuntary switching
B. responses to service failures
C. pricing
D. inconvenience
E. ethical problems
Which segment of environmental activists is highly dismissive of environmental
concerns and doesn’t believe global warming exists?
A. Proud Traditionalists
B. Eco-Villains
C. Green Naives
D. Eco-Chic
E. Skeptical Individuals
Key aspects of Procter & Gamble’s My Black is Beautiful campaign included ____.
A. a 12-page advertorial in Essence magazine.
B. a My Black is Beautiful conversation tour in various U.S. locations.
C. a website that provides a forum for discussion and provides ongoing initiatives
information.
D. grants to community-based organizations related to the health and education of black
women.
E. all of the above
In conditioned learning, forgetting is often referred to as _____.
A. decay
B. deconditioning
C. extinction
D. failure
E. retrieval failure
Which of the following are antecedent states?
A. colors, aromas, music, and crowding
B. normal and expanded usage
C. utilitarian and hedonic
D. moods and momentary conditions
E. internal and external influences
Toys-R-Us is examining subcultures in the United States and wants to identify the
ethnic subculture that has the greatest percentage of children under the age of Which
ethnic group meets this criterion?
A. White
B. Black
C. Hispanic
D. Asian American
E. South American
In which situation is the likelihood of an individual seeking an opinion leader high?
A. high product/purchase involvement and low product knowledge
B. high product/purchase involvement and high product knowledge
C. low product/purchase involvement and low product knowledge
D. low product/purchase involvement and high product knowledge
E. low product/purchase involvement and either high or low product knowledge
The process of one person receiving information from the mass media or other sources
and passing it on to others is known as the _____.
A. direct flow of communication
B. one-step flow of communication
C. two-step flow of communication
D. multistep flow of communication
E. impersonal/personal flow of communication
Robert was studying for an exam and organized lists of things into words that he could
remember. For example, he needed to know five creative advertising strategies, and
used the first letter of each strategy to form the acronym, AIIEE. He knew what word
each letter stood for and then only had to remember this acronym for the exam. What is
Robert doing?
A. chunking
B. maintenance rehearsal
C. zipping
D. minimizing
E. conditioning