Friends, family, and others are examples of which source of information?
A. memory
B. personal sources
C. independent sources
D. marketing sources
E. experiential sources
A market researcher asked Adam to place an “X” on one of the seven spaces that are
placed between several sets of adjectives that best represents how he sees himself on
those two opposite adjectives. This is the most common approach to measuring
self-concept and is known as _____.
A. semantic differentials
B. Likert items
C. a 100-point constant-sum scale
D. nominal variables
E. open-ended questions
Which of the following is a step in the approach for developing situation-based
marketing strategies that was given in the textbook?
A. Use observational studies, focus group discussions, depth interviews, and secondary
data to discover the various usage situations that influence the consumption of the
product.
B. Survey a large sample of consumers to better understand and quantify how the
product is used and the benefits sought in the usage situation by the market segment.
C. Construct a person-situation segmentation matrix.
D. Evaluate each cell in terms of potential.
E. all of the above
Pamela is a consumer who is guided in her choices by her beliefs and principles rather
than by feelings or desire for social approval. She tends to purchase products based on
functionality and reliability. Which primary motive is guiding Pamela’s behavior?
A. ideals motivation
B. achievement motivation
C. self-expression motivation
D. realist motivation
E. focused motivation
Which set of motives deals with our need to determine who or what causes the things
that happen to us?
A. need for consistency
B. need for attribution
C. need to categorize
D. need for objectification
E. need for autonomy
When consumer input is requested by firms online it is called:
A. crowdsourcing
B. response generating
C. input requesting
D. data sourcing
E. consumer inputting
Which following PRIZM factor is determined by population density, relates to where
people live, and is strongly related to the lifestyles people lead?
A. ethnicity
B. geodemographics
C. urbanicity
D. life stage
E. consensus
Which of the following is NOT an information-processing related guideline of the
CARU?
A. Claims should not unduly exploit a child’s imagination.
B. Ads should demonstrate the performance and use of the product in a way that can be
duplicated by the child for whom the product is intended.
C. Representation of food products should be made so as to encourage sound use of the
product with a view toward healthy development of the child and development of good
nutritional practices.
D. Program personalities, live or animated, should not be used to sell products,
premiums, or services in or adjacent to programs primarily directed to children under
12 years of age in which the same personality or character appears.
E. All disclosures and disclaimers material to children should be understandable to the
children in the intended audience and account for their limited vocabulary and language
skills.
Which form of organizational buyer exchange involves single transactions, is short
lived, involves few involvements by the buyer and seller in the relationship, and
involves low loyalty?
A. relational
B. transactional
C. procurement
D. transient
E. temporary
Organizational activities can be categorized as _____.
A. routine
B. complex
C. technical
D. a and b
E. a, b, and c
Amber tends to be individualistic and prefers to do things her own way. She lives on her
own and decides for herself what she wants to do or how to do things. Which type of
self-concept describes Amber?
A. primary self-concept
B. individual self-concept
C. interdependent self-concept
D. independent self-concept
E. connected self-concept
_____ is a process whereby stimuli are placed into existing categories of meaning.
A. Affective interpretation
B. Consumer inference
C. Cognitive interpretation
D. Perceptual interpretation
E. Perceptual relativity
_____ is the process of describing and explaining the attitudes, values, and behaviors of
an age group as well as predicting its future attitudes, values, and behaviors.
A. Census analysis
B. Demographic analysis
C. Generation analysis
D. Cognitive analysis
E. Cohort analysis
The population of the United States is over 300 million people. With respect to
demographics, this number represents _____.
A. size
B. structure
C. dispersion
D. density
E. concentration
It is critical that a firm consider value from which perspective?
A. the competition’s
B. the firm’s
C. the customer’s
D. the government’s
E. the industry’s
What is the premise underlying geo-demographic analyses?
A. Age is the primary factor influencing lifestyle.
B. Lifestyle, and thus consumption, is largely driven by demographic factors.
C. Lifestyle, and thus consumption, is largely driven by education.
D. Lifestyle cannot be measured, that is why geographic and demographic variables are
analyzed.
E. Lifestyle, and thus consumption, is based on primary motivations and resources.
Stephen is 19 years old and is a participant in social media in that he creates content of
his own–Web pages, blogs, video and video uploads to places like YouTube. Which
category of social media is Stephen?
A. Creator
B. Critic
C. Joiner
D. Spectator
E. Inactive
Which of the following statements is FALSE regarding information search?
A. The amount of search depends on purchase involvement.
B. Searching for information is free.
C. Information search involves mental as well as physical activities that consumers
must perform.
D. The initial search generally produces a set of guides or decision restraints.
E. Search has benefits such as finding a lower price or getter higher quality.
Which disposition alternative is the most widely used by consumers?
A. trade in
B. recycle
C. throw away
D. give away
E. sell
The boundaries that culture sets on behavior are called _____.
A. rules
B. norms
C. prescriptions
D. precepts
E. sanctions