George has used the same company for his car and home insurance for over 20 years.
Any claim he has made has been handled fairly and quickly. A major hurricane came
through his area causing many individuals, including George, and business owners to
lose everything. While he was hearing about so many insurance claim nightmares, he
knew his company would come through because he trusts this company. George is an
example of a _____.
A. repeat purchaser
B. satisfied buyer
C. total buyer
D. committed customer
E. affective customer
Which of the following is the major reason consumers give for shopping online?
A. want product delivered
B. unique merchandise
C. price
D. impulse
E. convenience
Purchase of which product typically represents low social risk and low economic risk
for consumers?
A. deodorant
B. automobile
C. socks
D. auto repairs
E. hair cut/style
Which family purchase role is played by the individual(s) who makes the final
decision?
A. initiator
B. information gatherer
C. influencer
D. decision maker
E. user
Which of the following is NOT a possible outcome once a consumer is satisfied?
A. committed customer
B. discontinued use
C. repeat purchases
D. increased use
E. all of the above are possible outcomes
Which of the following is a reason consumers give gifts?
A. social expectations
B. ritualized consumption experiences
C. to elicit return favors
D. as an expression of love and caring
E. all of the above
The fourth grade class at Westview Elementary School won $10,000 for their school’s
music program because they entered a contest sponsored by Oscar Mayer bologna in
which they sang the famous jingle for that brand (i.e., “my bologna has a first name, it’s
O-S-C-A-R….”) and won it for their state. This is an example of _____.
A. in-school ads
B. ads in classrooms
C. corporate-sponsored educational materials and programs
D. corporate-sponsored contests and incentive programs
E. mobile games
Maria’s grandparents immigrated from Mexico, but her parents were both born in the
United States. She has an MBA and earns the highest income in her family, she
identifies herself as an American, speaks English as her primary language, and does not
ascribe to the traditional values of her grandparents. In terms of the Pew Hispanic
Center’s generations of Hispanic adults, to which generation does Maria belong?
A. First generation adults
B. Second generation adults
C. Third generation adults
D. Primary generation adults
E. Secondary generation adults
Customized games which are placed on a company’s website and prominently feature or
integrate the company’s brands and products as part of the game itself are known as
_____.
A. brand games
B. adver-games
C. promo-games
D. interactive games
E. convergent games
_____ values prescribe a society’s relationship to its economic and technological as well
as its physical environment.
A. Other-oriented
B. Self-oriented
C. Externally-oriented
D. Internally-oriented
E. Environment-oriented
Which consumer technology segment is mature, retired, with low household income,
and confused by technology?
A. Journeymen
B. Gatherers
C. Apprentices
D. Novices
E. Traditionalists
What are the two dimensions to performance for products?
A. instrumental and symbolic
B. latent and manifest
C. immediate and delayed
D. direct and indirect
E. consummatory and instrumental
_____ refers to the capacity of individuals to attend to and process information.
A. Intelligence
B. IQ
C. Ability
D. Aptitude
E. Motivation
Tony the Tiger, the Jolly Green Giant, and the Aflac duck are examples of _____.
A. celebrity spokespersons
B. sponsors
C. spokescharacters
D. two-sided messages
E. inanimate celebrity characters
Which type of motives activates behaviors designed to achieve a second goal?
A. instrumental motives
B. affective motives
C. cognitive motives
D. consummatory motives
E. personal motives
What are the major individual factors affecting attention?
A. needs and wants
B. hemispheric lateralization and interpretation
C. motivation and needs
D. exposure and interpretation
E. motivation and ability
Kelly likes to shop at Target. She really likes the Archer Farms brands with the rooster
on the label, which is one of Target’s own brands and can only be purchased there.
These types of brands are known as _____.
A. primary brands
B. secondary brands
C. store brands
D. internal brands
E. limited distribution brands
Which of the following are the two interrelated components of memory?
A. primary and secondary memory
B. conditioned and unconditioned memory
C. operant and classical memory
D. short-term and long-term memory
E. implied and explicit memory