Consumers 55 years of age and over constitute the _____ market.
A. baby boom
B. mature
C. generational
D. gerontological
E. aging
Kevin buys the same brand of clothing all the time. He continues to buy it because it
fits him well and the price is right, but he does not have an emotional attachment to it.
Kevin is an example of a(n) _____.
A. trapped purchaser
B. committed customer
C. repeat purchaser
D. nonsatisfied customer
E. indifferent purchaser
Leigh is working on a research project for her marketing class, and her assignment is to
study how Americans’ values with respect to sensual gratification and abstinence have
changed in the past 50 years. Which of the following would give her the best insight
into these changes?
A. advertising
B. movies
C. video games
D. government documents
E. a, b, and c
Which age category is expected to experience the largest percentage increase between
2010 and 2020?
A. < 10
B. 20-29
C. 40-49
D. 60-69
E. > 69
Consumers make decisions with the help of recommendation agents or bots when ____.
A. there are few evaluative criteria and the decision is less complicated
B. the decision is straight-forward and there are minimal evaluative criteria involved
C. there are numerous alternatives
D. there are a limited number of evaluative criteria and the decision involves a repeat
purchase
E. none of the above
In children’s information processing, the period of preoperational thought is
characterized by _____.
A. an absence of conceptual thought
B. the development of language
C. the development of the ability to apply logical thought to concrete problems
D. the development of the ability to apply logic to all types of problems
E. none of the above
A(n) _____ is based on an attribute over which the individual has little or no control.
A. traditional role
B. achievement role
C. ascribed role
D. gender identity
E. gender orientation
Which of the following is a strategy to reduce competitive interference?
A. create a semantic memory of a brand
B. create a episodic memory of a brand
C. use pulsing
D. provide external retrieval cues
E. provide an incentive for trial
Kimberly-Clark is interested in mothers’ emotional reactions to their Huggies brand of
disposable diapers, which usually have popular characters or cute designs printed on
them. Which component of attitude is Kimberly-Clark interested in?
A. knowledge
B. cognitive
C. affective
D. behavioral
E. orientation
Any change in the content or organization of long-term memory or behavior is known
as _____.
A. marketing
B. learning
C. cognition
D. information processing
E. repositioning
Laurie saved for six months to have enough money to buy a new designer outfit to wear
to a special party. She had to travel to a larger city to purchase this outfit, but it was
worth it to her because it made her feel beautiful and confident. The difference between
the benefits Laurie perceived from this purchase and the cost to her to acquire these
benefits describes her _____.
A. consumer behavior
B. customer value
C. motivation
D. equity difference
E. perceptual field
Individuals’ interpretation of stimuli tend to be consistent with their expectations, an
effect referred to as the _____.
A. expectation response
B. affect intensity
C. individual bias
D. expectation trait
E. expectation bias