Concern regarding credit card security is one of the major reasons given among those
who are online but have never made a purchase online.
Problem recognition is the result of a discrepancy between a desired state and an actual
state that is sufficient to arouse and activate the decision process.
Americans continue to value an active approach to life.
A consumer’s needs and desires are shaped by his or her self-concept and lifestyle.
Advertising is frequently criticized as fostering overly materialistic, self-focused, and
short-term values in children.
Affective preservation motives include the need for tension reduction, teleological
needs, need for expression, and need for ego defense.
Affective performance can arise from only the symbolic dimension of product
performance.
The long-term total influence of advertising and other marketer-provided information
on consumer decision making and sales is nominal.
One source of sales increases in response to price reductions comes from consumer
stockpiling.
The top reason consumers want to interact with firms on social media is to be
entertained.
Need for stimulation is an active, external motive.
Four of the basic principles that underlie the CARU’s guidelines for advertising directed
at children focus on the concerns over the impact of commercial messages on children’s
health and safety and on their values.
To understand a consumer’s behavior, we must know about the _____.
A. consumer
B. situation
C. stimulus object
D. a and b
E. a, b, and c
Ashley and her husband just had their first child. Ashley was married previously, and
her two young children from that marriage also live with Ashley and her current
husband. Which type of family is this?
A. nontraditional family
B. traditional family
C. multigenerational family
D. secondary family
E. stepfamily
Advertisements for BC Headache Powders usually show blue-collar workers using this
product to obtain fast pain relief caused by their job (e.g., heavy lifting). Which
advertising tactic is BC using to communicate its brand personality?
A. celebrity endorsers
B. user imagery
C. pace of the ad
D. media outlet
E. all of the above
In which type of motivational conflict must a consumer choose between two attractive
alternatives?
A. approach-approach
B. positive-positive
C. win-win
D. avoidance-avoidance
E. primary-primary
Regarding the balance of family purchase roles, which of the following traditionally
male dominated categories is/are tipping toward the wife?
A. TV remote control
B. household finances
C. family weekend activities
D. a and b
E. all of the above
Which type of consumer choice process involves the use of general attitudes, summary
impressions, intuitions, or heuristics, and no attribute-by-attribute comparisons are
made at the time of choice?
A. affective choice
B. attitude-based choice
C. rational choice
D. attribute-based choice
E. instrumental choice
Which type of decision making process in effect involves no decision per se?
A. simple decision making
B. nominal decision making
C. extended decision making
D. automatic decision making
E. default decision making
A food manufacturer asked a group of working mothers to think about the problem of
serving nutritious meals to their families given their time constraints and to indicate
what activities, products, or brands are associated with or perhaps could eliminate those
problems. This manufacturer is using which approach to problem recognition?
A. activity analysis
B. product analysis
C. problem analysis
D. human factors research
E. emotion research
Conrad is considering the purchase of a laptop computer. He has decided that he will
not spend more than $1200, the computer must weigh no more than 4 pounds, and
battery life must last at least 4 hours. He has similar minimum requirements for a few
other criteria he is using to evaluate alternatives. If an alternative does not meet ALL of
these minimum requirements, he will not consider it further. Which decision rule is
Conrad using?
A. conjunctive
B. disjunctive
C. lexicographic
D. elimination-by-aspects
E. compensatory
A culture’s overall orientation toward time is known as its _____.
A. time perspective
B. time meaning
C. uses and gratifications
D. time symbolism
E. time relationship
Erin is 12 years old. Which label is appropriate for Erin?
A. little kid
B. big kid
C. Generation X
D. Generation Z
E. young adult
Kerri is searching within herself and trying to determine how she would like to be to
herself. Kerri is seeking her _____.
A. actual self-concept
B. ideal self-concept
C. private self-concept
D. social self-concept
E. present self-concept
Kelly is hungry, and this inner force is making him search for the type of food he wants
to eat. He decides that an Arby’s roast beef sandwich will satisfy his hunger. This inner
force that is compelling him to search for food is known as a(n) _____.
A. motive
B. personality trait
C. emotion
D. perception
E. feeling
Gertrude is very environmentally-conscious, so she only uses paper bags at the grocery
store and tries to purchase items in packages that are recyclable. Her behavior concerns
which type of situation?
A. socially sensitive situation
B. disposition situation
C. usage situation
D. purchase situation
E. communications situation
Which type of memory is characterized by the conscious recollection of an exposure
event?
A. explicit memory
B. schematic memory
C. implicit memory
D. constructed memory
E. concrete memory
LaShonda is an African American high school student who lives with her single mother.
She is tech savvy, watches BET, and buys brands that are popular with her culture. To
which segment of the African American market identified by Yankelovich would
LaShonda belong?
A. Boomer Blacks
B. Connected Black Teens
C. Black Onliners
D. Stretched Black Straddlers
E. Healthy Teens
With respect to demographics, which of the following refers to the number of
individuals in a society?
A. distribution
B. size
C. structure
D. dispersion
E. concentration
Which generation “invented” rock and roll and grew up with music and television as
important parts of their lives?
A. pre-Depression generation
B. Depression generation
C. baby boom generation
D. Generation X
E. Generation Y
Robert Mondavi is a well-known winery in Napa Valley, CA. It is a family-owned
business and is not traded on any stock exchange. Which type of commercial firm is
this known as?
A. public firm
B. cooperative firm
C. private firm
D. open firm
E. nontrade firm
Expenses associated with advertising, establishing a new account, and mailing catalogs
are examples of _____.
A. churn
B. opportunity costs
C. switching costs
D. contribution costs
E. acquisition costs