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What are two important long-term memory structures?
A. primary and secondary
B. schema and scripts
C. semantic and conceptual
D. conceptual and imagery
E. iconic and vicarious
For years, L'Oreal hair color would say in their ad that L'Oreal is "expensive, but you're
worth it." This is an example of which type of advertisement?
A. truthful message
B. one-sided message
C. two-sided message
D. negative/positive message
E. balanced message
Madeline works in purchasing for a major corporation. For purchase of products in
which stage of the product life cycle is she likely to perform a key function influencing
purchase decisions?
A. introduction
B. growth
C. maturity
D. decline
E. fortification
Two basic approaches to causing problem recognition are _____.
A. generic problem recognition and selective problem recognition
B. active problem recognition and inactive problem recognition
C. actual problem recognition and desired problem recognition
D. perceived problem recognition and objective problem recognition
E. primary problem recognition and secondary problem recognition
Which dimension of self refers to how I am or would like to be to myself?
A. actual self-concept
B. ideal self-concept
C. private self-concept
D. social self-concept
E. present self-concept
Which of the following is a self-oriented value?
A. problem solving/fatalistic
B. individual/collective
C. tradition/change
D. material/nonmaterial
E. performance/status
Bob is somewhat of a loner in high school. He really despises the school "jocks" that
seem to be involved in every sport. He doesn't want anything to do with them or be like
them in any way. To Bob, the group of students who represent the school athletes is a(n)
_____.
A. primary reference group
B. secondary reference group
C. dissociative reference group
D. aspiration reference group
E. unattractive reference group
_____ are the knowledge, attitudes, and values that cause people to attach differential
evaluations to products, brands, and retail outlets.
A. Buying skills
B. Consumption-related preferences
C. Consumption-related attitudes
D. Instrumental attitudes
E. Consumer skills
Marketing efforts focused on a firm's current customers are generally termed _____.
A. relationship marketing
B. internal marketing
C. personal marketing
D. formal marketing
E. acquisition marketing
The process in which young people acquire skills, knowledge, and attitudes relevant to
their functioning as consumers in the marketplaces is known as _____.
A. consumer education
B. consumer socialization
C. consumer programming
D. consumer research
E. consumer acclimation
What is the first decision a dissatisfied customer will make?
A. whether to complain to the store or to the manufacturer
B. whether or not to stop buying that brand
C. whether or not to take any external action
D. whether or not to initiate legal action
E. whether or not to complain to a government agency
The different religions in America prescribing differing values and behaviors are known
as religious _____.
A. subcultures
B. sects
C. segments
D. societies
E. pacts
