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Nonconventional marketing activities that use a limited budget and can increase buzz
are known as:
A. gorilla tactics
B. guerilla marketing
C. undercover marketing
D. online guides
E. e-gossip
A completely nominal decision does not even include consideration of _____.
A. information
B. problem recognition
C. the "do not purchase" alternative
D. purchase evaluation
E. all of the above
Barry is looking for a car that is dependable yet stylish enough to let others know that
he has achieved a respectable status in his life and career. He also wants it to be a
high-performance automobile. Dependability, status, and performance represent Barry's
_____.
A. self-image
B. need set
C. alter ego
D. unarticulated needs
E. lifestyle
Gwen lives in Dijon, France. To her, French wine is the only wine worth drinking, and
she would never consider drinking wine from California. Gwen is exhibiting _____.
A. stubbornness
B. consumer ethnocentrism
C. sincerity
D. consumer culturalism
E. patriotism
Which of the following is not a reason why multigenerational families offer
opportunities and challenges for marketers?
A. some members are caregivers to family members or friends
B. several generations might live in one household
C. some members are less technologically proficient
D. they are not easy to identify and reach
E. all of the above offer opportunities and challenges
A consumer's need for reinforcement is _____.
A. active and internal
B. active and external
C. passive and internal
D. passive and external
E. active and passive
Consumers who are single due to the death of a spouse are labeled _____.
A. 'single by death"
B. 'single by choice"
C. 'single by circumstance"
D. 'single again"
E. "unwillingly single"
The evoked set is also called the _____.
A. evaluative set
B. alternative set
C. awareness set
D. preferred set
E. consideration set
Which of the following is NOT an application of consumer behavior?
A. marketing strategy
B. human resource management
C. regulatory policy
D. informed consumers
E. social marketing
Which one of the four segments of world citizens feels positively about international
brands, values their symbolic aspects, and is less concerned about corporate
responsibility?
A. Global citizens
B. Global dreamers
C. Antiglobals
D. Global Agnostics
E. Global trendsetters
Many elderly consumers have problems with arthritis. This painful condition makes it
almost impossible for them to open jars or medicine containers because the joints in
their fingers are so stiff. Which type of consumer problem is this?
A. latent
B. manifest
C. active
D. inactive
E. blatant
Which type of reference price is presented by a marketer for the consumer to use to
compare with the current price?
A. base reference price
B. external reference price
C. private reference price
D. outlet reference price
E. public reference price
Amie usually wears a uniform to her Catholic school, but on the first Friday of every
month, students can wear other clothes as long as they bring in something for the
church's food bank. Amie loves to shop and has plenty of fashionable clothes, but on
these free dress days, she usually wears blue jeans, a T-shirt, and athletic shoes. Her
mother asked her why she doesn't wear her nice clothes, and Amie told her that she
would be made fun of at school. Which type of influence do the other students have on
Amie?
A. informational
B. normative
C. identification
D. conformist
E. punitive
Which of the following statements is FALSE regarding crowding as a situational
characteristic?
A. Crowding generally produces negative outcomes for both the retail outlet and the
consumer.
B. Most consumers find crowded feelings to be unpleasant.
C. Crowding is unpleasant regardless of a consumers' culture.
D. Most consumers find feelings of crowding to be unpleasant and will spend less time
in the store.
What is the most common approach to discovering consumer problems?
A. activity analysis
B. intuition
C. product analysis
D. problem analysis
E. qualitative research
Which is NOT an external influence on consumer behavior?
A. culture
B. family
C. social status
D. perception
E. marketing activities
