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What is the basis for virtually all societies?
A. family unit
B. government
C. schools
D. religion
E. workplace
Which of the following statements is FALSE regarding ritual situations?
A. Rituals are receiving increasing attention by marketing scholars and practitioners.
B. Ritual situations are of major importance to marketers because they often involve
prescribed consumption behaviors.
C. There is enough shared behavior across individuals and households that marketers
can develop products and promotions around the common ritual situations that arise
each year.
D. Ritual situations can also result in injurious consumption.
E. Marketers cannot change or create consumption patterns associated with ritual
situations.
The segment of mobile phone users who are older and not into mobility or technology
is known as _____.
A. Mobirati
B. Mobile Professionals
C. Social Connectors
D. Pragmatic Adopters
E. Basic Planners
_____ is the complex whole that includes knowledge, belief, art, law, morals, customs,
and any other capabilities and habits acquired by humans as members of society.
A. Reference group
B. Government
C. Culture
D. Authority
E. Gestalt
Crowding generally produces which outcome for the retail outlet and the consumer?
A. generally positive outcomes for the retailer, but negative outcomes for the consumer
B. generally negative outcomes for the consumer, but positive outcomes for the retailer
C. generally positive outcomes for both
D. generally negative outcomes for both
E. none of the above
A metagoal refers to _____.
A. the overall amount of energy devoted to any given purchase
B. the general nature of the outcome being sought
C. the conscious thinking of all decision processes
D. using nonfinancial criteria to make purchase decisions
E. none of the above
In high-tech markets, who is most likely to recognize a problem or need to purchase?
A. CEO
B. accounting personnel
C. purchasing manager
D. head of a department
E. consumer
For which product are consumers more willing to travel longer distances to shop for?
A. toothpaste
B. wedding dress
C. beer
D. laundry detergent
E. soft drinks
Which of the following is NOT a reason consumers gave for why they don't like
shopping in stores?
A. don't like shopping
B. dealing with crowds
C. salespeople are poorly informed
D. parking and traffic
E. all of the above were reasons why consumers don't like shopping in stores
With respect to the typology of service environments, a bank would be categorized as
_____.
A. utilitarian
B. personal
C. hedonic
D. tangible
E. moderate
Atmosphere is referred to as _____ when describing a service business such as a
hospital, bank, or restaurant.
A. landscape
B. servicescape
C. ambiance
D. environment
E. servqual
