Attribute-based choice requires _____.
A. the knowledge of specific attributes at the time the choice is made.
B. attribute-by-attribute comparisons across brands.
C. summary impressions.
D. a and b
E. all of the above
Which of the following is FALSE regarding the way in which disposition decisions can
affect a firm’s marketing strategy?
A. For most durable goods, consumers are reluctant to purchase a new item until they
have “gotten their money’s worth” from the old one.
B. Disposition sometimes must occur before acquisition of a replacement because of
space or financial limitations.
C. Frequent decisions by consumer to sell, trade, or give away used products results in a
large used-product market that can reduce the market for new products.
D. The United States is a completely throwaway society, and consumers are willing to
purchase new products without concern for waste.
E. Environmentally sound disposition decisions benefit society as a whole and thus the
firms that are part of that society. Many Americans continue to be very concerned with
waste and how their purchase decisions affect waste.
Which type of materialism is the acquisition of items for the sake of owning the item
itself?
A. primary
B. secondary
C. terminal
D. instrumental
E. end state
Which measurement technique used to assess consumers’ evaluative criteria assumes
consumers will not or cannot state their evaluative criteria?
A. direct
B. indirect
C. primary
D. secondary
E. differential
Jessica and Marty know how to shop online, but they prefer to go to the mall where
they meet their friends for coffee in the food court. Jessica and Marty represent which
online shopper segment?
A. Mall Maniacs
B. Virtual Shoppers
C. Status Strivers
D. Shopping Lovers
E. Mall Rats
Which of the following is NOT a stage in the organizational buying decision process?
A. vendor support programs
B. problem recognition
C. information search
D. postpurchase processes
E. alternative evaluation and selection
_____ is the process managers use to manipulate the physical retail environment to
create specific mood responses in shoppers.
A. Servicescape
B. Psychographics
C. Atmospherics
D. Environmentalism
E. Landscaping
As a marketing major, Stan is a collegiate member of the American Marketing
Association. This association holds a collegiate conference every year, and he did
attend it one year. While this is a group he belongs to, his ties to other members are
relatively weak, and his interaction is infrequent. Which type of group is this?
A. primary group
B. secondary group
C. tertiary group
D. cohort group
E. work group
Consumers who browse and/or purchase in more than one channel are known as _____.
A. cosmopolitan
B. multi-channel shoppers
C. multi-taskers
D. market mavens
E. opinion leaders
Which model is used to calculate the level of store attraction based on store size and
distance from the consumer?
A. retail multiattribute model
B. retail attraction model
C. retail attribution model
D. retail geographic model
E. retail distribution model
In children’s information processing, the period of concrete operations is characterized
by _____.
A. an absence of conceptual thought
B. the development of language
C. the development of the ability to apply logical thought to concrete problems
D. the development of the ability to apply logic to all types of problems
E. none of the above
Those who work in such professions as architecture, science, engineering, and health
care and business who generate new ideas and technologies for a living or engage in
complex problem solving are referred to as _____.
A. the creative class
B. social engineers
C. the developers
D. trend setters
E. true naturals
Maslow’s hierarchy of needs is based on which premise?
A. All humans acquire a similar set of motives through genetic endowment and social
interaction.
B. Some motives are more basic or critical than others.
C. The more basic motives must be satisfied to a minimum level before other motives
are activated.
D. As the basic motives become satisfied, more advanced motives come into play.
E. all of the above
Which of the following are components of the physical environment?
A. colors, aromas, music, and crowding
B. normal and expanded usage
C. utilitarian and hedonic product characteristics
D. moods and momentary conditions
E. internal and external influences
While roughly 40 percent of children are born to unmarried mothers, this may not be an
accurate representation of the situation. A more accurate representation of the situation
may be gained by looking at the percentage of American households that are
single-parent families. What is that percentage?
A. 2 percent
B. 5 percent
C. 9 percent
D. 14 percent
E. 21 percent