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Which of the following is NOT considered one of the firm's outcomes of the marketing
strategy and consumer behavior process?
A. product position
B. customer satisfaction
C. service
D. sales and profits
E. all of the above are considered outcomes for the firm
Which of the following is NOT a common single-item index of social class?
A. education
B. occupation
C. income
D. age
E. all of the above are common single-item indexes of social class
Self-image congruity influences on brand preference and choice depend on which of the
following?
A. individual factors
B. product factors
C. situational factors
D. a and b
E. a, b, and c
What is the major difference between white and black shoppers' store selection criteria?
A. respect
B. location
C. price
D. merchandise selection
E. sponsorships
What two basic approaches are used to measure social status?
A. primary and secondary measures
B. single-item and multi-item indexes
C. position and status measures
D. income and occupation indexes
E. income and education measures
_____ is(are) a stimulus characteristic that refers to the physical arrangement of the
stimulus objects and can affect consumer interpretation and categorization.
A. Proximity
B. Rhetorical figures
C. Contextual cues
D. Organization
E. Closure
Mia is concerned how her marketing activities will affect individual consumers as well
as society at large. Mia is implementing _____.
A. conscientious marketing
B. regulated marketing
C. ethical marketing
D. proactive marketing
E. social marketing
Factors such as timely delivery, order accuracy, billing accuracy, and merchandise
quality are part of which dimension in online satisfaction and dissatisfaction?
A. security and privacy
B. fulfillment and reliability
C. customer service
D. website design and interaction
E. all of the above
Li Ming is an Asian American of Chinese dissent and is young, has a moderate
identification with her native culture, is bilingual, and is spontaneous, materialistic, and
an impulsive shopper. She is concerned with status and quality. Which segment of the
Asian American market identified by Market Segment Research best describes her?
A. Traditionalists
B. Established
C. Living for the Moment
D. Market leaders
E. Contented
Social media is part of an online revolution online, sometimes referred to as:
A. online communities
B. Web 2.0
C. social network sites
D. consumer review sites
E. blogging
Pamela likes to sew because it relaxes her. To her, it's like therapy. For Pamela, sewing
represents which type of motive?
A. instrumental motive
B. affective motive
C. cognitive motive
D. consummatory motive
E. personal motive
