Selecting the optimal alternative, minimizing the decision effort, and maximizing the
ease with which a decision can be justified are examples of consumer _____.
A. metagoals
B. rational goals
C. evoked goals
D. affective goals
E. primary goals
Tony and Katie are in their 50s, and both have careers that keep them very busy.
However, their children are grown, so they have more free time and money than they
used to have. Which type of product or service are they likely to spend LESS money on
than they have in the past?
A. food at home
B. expensive vacations
C. meals out
D. house-cleaning
E. luxury cars
Bicultural Hispanic teens tend to ____.
A. feel more pressure to blend in and “be American” than their parents
B. reject the presence of Latin American icons
C. acculturate by adding another culture, not by replacing their first culture
D. replace their first culture but continue to speak Spanish exclusively
E. strive to communicate and lead the same traditional Hispanic lifestyle of their
parents
Sometimes consumers have difficulty retrieving a specific piece of information because
other related information in memory gets in the way, which is an effect referred to as
_____.
A. noise
B. echoic memory
C. interference
D. clutter
E. memory failure
Marketers that wish to expand internationally need to understand a culture’s widely held
beliefs that affirm what is desirable. To do this, marketers should study _____.
A. laws
B. religions
C. cultural values
D. sanctions
E. edicts
Rita has noticed when she goes to children-oriented websites with her daughter, that
there are clear and prominent links to privacy policies, and whenever an attempt to
request information appeared, it required her consent. These things that Rita has noticed
are the result of which law?
A. Telephone Consumer Protection Act
B. Children’s Online Privacy Protection Act
C. Federal Do Not Call Registry
D. Children’s Internet Protection Act
E. Children’s Internet Act
Which of the following is NOT a factor affecting consumers’ retail outlet selection?
A. outlet image
B. retailer brands
C. retail advertising
D. outlet location and size
E. number of levels of distribution
Digital Savvy consumers are leading edge digital users who are early adopters and
diffusers of information related to technology in terms of ____
A. Internet usage.
B. technology ownership.
C. cell phone usage.
D. a and b.
E. all of the above.
Individuals with which type of self-concept are more likely to seek adventure and
excitement through travel, sports, and entertainment, to be opinion leaders, and to
prefer magazines over TV?
A. independents
B. interdependents
C. self-monitors
D. idealists
E. doers
Which of the following is a negative emotion influenced by both the product (e.g.,
hearing aids, feminine hygiene products) and the situation?
A. embarrassment
B. shame
C. fear
D. anger
E. disappointment
As green claims increased in number and scope, the FTC developed the _____ to help
alleviate concern over the potential for marketers to mislead consumers.
A. Biodegradable Act of 2005
B. Marketing Required Guidelines
C. Green Guides
D. a and b
E. all of the above were developed by the FTC