What is a major difference between delayed full nest I and younger new parents?
A. the number of children
B. income
C. education
D. commitment
E. years married
The emotional response that owning or using the product or outlet provides is known as
_____.
A. affective performance
B. direct performance
C. instrumental performance
D. symbolic performance
E. consummatory performance
Which dimension of product performance relates to aesthetic or image-enhancement
performance?
A. affective
B. direct
C. instrumental
D. symbolic
E. consummatory
Which of the following services would be classified as having an extended hedonic
consumption purpose?
A. bank
B. cruise
C. business dinner
D. exercise class
E. theater
Which of the following is NOT a reason why celebrity sources are effective?
A. Celebrities may attract attention to the advertisement.
B. A celebrity’s likeability and popularity often translate into higher Aad which can
enhance brand attitudes.
C. Some celebrities are also experts.
D. Celebrities are physically attractive, and research has shown that individuals will
agree with a physically attractive person regardless of the message or their own initial
attitude.
The number of alternatives, price range, store distribution, and information availability
are examples of which factor that influences the expected benefits and perceived costs
of search?
A. market characteristics
B. product characteristics
C. consumer characteristics
D. situation characteristics
E. technological characteristics
In McGuire’s classification of motives, which ones focus on the person’s need for being
adaptively oriented toward the environment and achieving a sense of meaning?
A. affective
B. preservation
C. growth
D. cognitive
E. self-actualization
Which of the following is a characteristic of teens called “Internet mavens”?
A. greater enjoyment and interest in the Internet in general
B. greater knowledge about the Web-based marketplace
C. more expertise in searching out and finding information and resources on the Web
D. greater enjoyment and desire to help others by providing information found on the
Web
E. all of the above
Neil is considering the purchase of a 4-wheeler ATV. He visited a distributor to look at
different models, and when he looked at prices he compared them with a price his
brother told him he paid for an ATV. The price Neil retrieves from memory is known as
a(n) _____.
A. base reference price
B. external reference price
C. internal reference price
D. private reference price
E. personal reference price
Sam doesn’t know much about digital video recorders, so when he went shopping for
one, he decided on the model that had the highest price and the best warranty as well as
one he had seen a lot of advertising for. Sam used these factors as _____.
A. inferential variables
B. quality signals
C. just noticeable difference cues
D. sensory cues
E. choice determinants
_____ occurs when a parent alters a child’s initial interpretation of, or response to, a
marketing or other stimulus.
A. Consumer training
B. Instrumental training
C. Modeling
D. Mediation
E. Reprogramming